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cover of episode How To Get Clients With Cold Email (Proven Cold Email Process)

How To Get Clients With Cold Email (Proven Cold Email Process)

2025/3/31
logo of podcast Selling Made Simple And Salesman Podcast

Selling Made Simple And Salesman Podcast
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Speaker: 我发现追求完美的冷邮件公式是徒劳的，因为我们面对的是有情感的人，而非机器人。通用的邮件模板在当今竞争激烈的销售环境中效果不佳。因此，我提倡一种更人性化、更灵活的方法，专注于流程的持续优化，而非寻找一劳永逸的完美公式。我强调，销售的本质是零和游戏，只有脱颖而出才能赢得客户。这意味着我们需要发送高度个性化的邮件，精准地触及客户的痛点和需求，才能引起他们的共鸣。此外，时机的把握至关重要，通过观察行业、公司、技术和个人层面的触发事件，可以在最佳时刻与潜在客户建立联系。总而言之，成功的冷邮件营销不在于追求完美，而在于建立一个能够不断适应市场变化、持续改进的流程，并始终以人为本，关注客户的实际需求和情感。

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Chapters
This chapter explains why generic cold emails fail to generate results in today's competitive sales environment. It emphasizes the importance of understanding that sales is a zero-sum game and that generic emails create generic results. The chapter highlights the need for specificity and relevance in cold emails to capture the attention of busy prospects.
  • Sales is a zero-sum game.
  • Generic emails produce generic results.
  • Specificity in messaging increases prospect engagement.
  • Buyers are emotional human beings, not robots.
  • Focus on either extreme pain points or extreme value proposition.

Shownotes Transcript

Stop chasing the “perfect” cold email formula – they don't work because you're selling to emotional humans, not robots.

In this podcast, I reveal why generic templates fail in today's zero-sum sales game and share my proven approach that's booked countless meetings across industries.

Learn why timing matters more than perfection, why specificity drives responses, and how to leverage trigger events (industry, company, technological, and personal) to stand out.

The key isn't crafting the perfect email but developing an adaptable process that evolves with feedback.

I share a simple, effective template that focuses on prospect-specific pain points and delivers measurable value.

Ditch the perfect formula mindset and embrace a more human, responsive approach that actually fills your calendar with meetings.

The post How To Get Clients With Cold Email (Proven Cold Email Process)) appeared first on Salesman.com).