How To Get Clients With Cold Email (Proven Cold Email Process)
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If you're watching video after video looking for that one perfect email that will fix all your problems, I have bad news for you. Your perfect cold email formula is never going to work because you're not selling to robots. You're trying to book meetings with emotional, irrational, crazy human beings. So you need to use a different approach. I've booked meetings with countless companies across multiple industries using the exact cold email process I'm going to explain in this video. And we're going to run through why email is a zero-sum game, why your perfect emails don't work,

why your emails need to be messy and the solution to booking more meetings from your cold email outreach. So let's start with understanding the following. We need to understand that sales is a zero sum game. And that means that between you and the other sales reps out there competing for your buyers,

Only one of you is going to get the cash in your buyer's wallet. So if you are using the same email template that every other sales person out there is using, you don't stand a chance. Unfortunately, you here, you're going to get the same results as

as this group of salespeople, the sales herd, and the amount of meetings you're able to book in your calendar are going to trickle down little by little every month. So in order for us to win this zero-sum game between us and every salesperson out there, we have to make sure we stand out, which leads me to the next point that generic emails

create generic results. You see, many times we're trying to reach to our appropriate decision makers or buyers that we know we should be reaching out to, but when they see our email, it doesn't trigger any real emotions or connection because our emails are just too damn general. It doesn't resonate with them. It doesn't hit the right, you know, the right pain spot, right?

Because our emails, maybe we're sending it to a wide range of people. Maybe we've got a list of a thousand people that we're sending our emails to. And we're just sending the same generic email to the same generic buyer. And it just doesn't work. You see, let's say, for example, here in this.

axis here, right? The more unspecific we are with our messaging and pretty much with everything else we do in sales, but specifically the more unspecific you are with your cold emails, the less your ideal customer profile cares. And why don't they care? They don't care because it's too unspecific. It's too irrelevant to them. In the other hand, the more specific along the same axis here, the more specific we get,

with everything we do with our cold email outreach or with our sales activities, the more our ideal customer profile cares. Because now we're talking about specifically the pains, their desires, their wants and needs, their challenges, and even the specific industry data that they may care about. Now let's do a quick mental exercise. You're going to get to

two emails from two separate people, right? On the left, we have email A. On the right, we have email B. Email A is about some random offer, about some Christmas gift discount that you can buy and you'll get a 50% off and

It's not even December or sometime in July, right? They were completely irrelevant. The other email is hyper-specific. It's an email from, you know, a government type of agency. And they're letting you know that your car will be towed if you don't remove it from a specific parking lot. They have your license plate. They have a picture of your car. And they tell you you have $50.

15 hours to remove your car, otherwise it's going to get towed. Right? That's a very specific email. They literally have your license plate on the email. You're going to respond to that email. Why? Why is it going to get your attention? Because it's hyper-specific. They literally have a picture of your car there. Now, I know that's an extreme example, but it's meant to drive the point. The more general we are, the less responses and meetings we're going to book, and the more specific and granular we are with our outreach and our emails,

the better responses we will get. This is being specific about their pains and problems, but also what you offer, right? And how you can help them fulfill their specific desires they have in the roles as decision makers. The next thing we need to understand is that buyers are human. You may go on their LinkedIn and you may see a fancy picture of their profile with a fancy tagline and a fancy company and a fancy description about themselves,

But at the end of the day, they're just humans. They have fears, they have doubts and they have pain. And honestly, they're just incredibly busy. The reality is that they're not going to take action based on some random email that is completely irrelevant to them. They're going to be completely indifferent to that. While they will react to something hyper specific, right? That's either targeting something that they have incredible pain and something that is a big challenging that they're facing that, oh,

wow, I really need to solve this issue or something that delivers an incredible amount of value to them that they will be crazy not to take action on. When we're able to be in either of these two zones, then our prospects.

take action. What we want to avoid is this zone of indifference. If we're here, they're just going to ignore you, spam you, and ghost you. So you don't have to have a perfect cold email formula because the perfect prospect doesn't exist. Because again, you're not dealing with robots. You're dealing with human beings. Your email just needs to fulfill

one of these two things, either extreme pain or extreme value, in some cases mixing the both of us so we can get our prospects to take action. So what do we have to do about this? Or what should we do instead of making the same mistake as everybody else? First thing is that we have to focus

on the process. Sure, I would love the perfect little email with 100% open rates and 100% response rates and 100% booking rate, but it doesn't exist. I don't care how many formulas you've seen on LinkedIn about telling you about their high, incredible, perfect percentages

of conversion, it just doesn't exist. The truth is that this is a never ending process that we have to continue to work on day in and day out. Emails from two years ago won't convert two years from now. The game changes and your cold emails have to change with the times as well. The reality is that reality is messy and humans are messy and by default, maybe you're

emails are going to be a little bit messy to some degree. It's not going to all be perfect. Then your emails are going to evolve over the time. So instead of focusing on us and trying to engineer the perfect cold email, which is selfish, we instead want to generate the emails that generate emails for us with our customers or prospects so we can help them

And that is what makes you actually selfless. So we have to focus on the process. And if we do this, if we focus on the process, then what's going to happen is that our email is going to evolve over time. And we want it to evolve over time because the emails that do well in the market are the ones that are constantly improving. After all, the cold outreach process that survives is the most adaptable one, not the most perfect.

And it becomes this continuous loop of creating a good email, right? We test it in the market. It reaches the market. Then we get a feedback loop in terms of how well that email did. And then that email evolves and adapts over time. So you don't have to have the perfect email. You have to have the perfect process, trying things out, testing it, refining them a little bit, and then continuing to do that process again afterwards.

again and again and if you make the process primary you will generate results for you over time that you know are incredible and you will fill your calendar with meetings but you have to focus on the process process is primary remember that the other thing that we have to understand is that timing is never perfect but it's powerful look timing the market timing anything in life even timing a baseball if you're if you're playing a sport or something it's never easy and it's the same thing in sales so timing is one of the hardest things

to really get good at, but it's a powerful leverage that we have to at least try our best to nail. And one of the best ways to nail the timing is just observing the trigger events that are in the market right now, because typically having and leveraging the right trigger events

is going to enable you to reach out at the right time. So what are some triggers that we can leverage in order to nail the timing? Well, we got a couple here, so let's work through them. First of all, you have industry triggers. These are things happening in your prospects industry that you can leverage. Maybe it's something that it's specifically relevant to them, their challenges and the problems that your solution fixes. That is something you can leverage then.

We have company triggers, things going on internally. Maybe you read an article about their company just got funding, X amount of funding for X amount of department, and maybe your ideal buyer is within that department. That's a great trigger event, which can lead you to send them an email at the right time. So we've got company trigger events.

Then we have technological triggers, and this is very relevant now with AI, right? Almost any emo saying AI in it in some way, shape or form is probably going to get some attention because of the climate we're in. So technological triggers are something specifically you should be leveraging now with AI, even if you're.

I don't know. Obviously, if your product is not related to AI directly, maybe not. But if you're selling tech, software or anything related to that,

Sort of you know product or solution you should definitely be leveraging it to some degree lastly We have here personal trigger events now These are a little bit harder to monitor unless you're stalking your prospects on Facebook or Instagram or something But there's definitely doable if you observe their LinkedIn in many cases you can get data from there So miss something you can leverage as well and this pretty much ruins your you know perfect email formula because ideally you would be leveraging these trigger events to include in your email and that's

never going to be the same. It has to adapt over time in your outreach process. So we've covered some great theory here. Okay. Make sure you apply this. So let's look at some real life examples today so you can actually start applying this stuff as soon as possible. So let's get into it. So let's go through this example template, right? We're going to work through it. Then we're going to actually apply it and fill in the blanks. But let's

Let's walk through the template first, right? So we have here, hey name, curious if you're open to chat about, and then obviously we fill in the blank with this X strategy relevant to that decision maker. Our clients like X and Z, which is companies you've worked for, worked with in the past that are similar to them, achieve X.

relevant metrics from some of the metrics that you have stored that are relevant to that title that you're reaching out to. So the relevant metrics for a COO might be different from the relevant metrics you were sent to a CEO or a CFO, right? So you want your metrics to be relevant to the decision maker. And then we finally end with us through XSolution.com.

And then a quick, short and ugly CTA. Again, we don't have to have the perfect emos. Worth exploring. Short and sharp. Now, how does that actually look like? Let's look at it when it's filled in. We have here, Hey John, curious if you're open to chat about your outbound sales automation.

Our clients like Health Tech Solutions and MedSales Inc. achieve 40% increase in qualified leads with us through AI-driven prospecting. Worth exploring. I've literally booked countless meetings with this ugly, imperfect email template. And just remember, emails don't have to be perfect, okay? Your process has to be pretty good and that's what you should focus on.

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