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cover of episode My Cold Email Strategy Has 43% Open Rate (copy it)

My Cold Email Strategy Has 43% Open Rate (copy it)

2025/4/2
logo of podcast Selling Made Simple And Salesman Podcast

Selling Made Simple And Salesman Podcast
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Salesman.com: 我发现行业平均冷邮件打开率仅为15%，回复率更低至1-2%，这让我震惊。Salesman.com的平均打开率高达43%，回复率约为9%。为了在众多平庸的邮件中脱颖而出，我认为冷邮件的唯一目标是预约会议。邮件内容应围绕此目标，去除任何无关信息。避免使用通用模板，因为它们效果不佳。即使是曾经有效的模板，当被广泛使用后也会失效。对待潜在客户要像对待真人一样，了解他们的问题，并以人性的方式沟通。深入了解你的理想客户画像（ICP），包括他们的愿望和挑战，以便你的邮件能够引起共鸣。投入时间进行研究，从长远来看会节省更多时间。要了解他们的客户、盈利模式以及决策者的主要职责和目标。如果你的邮件能提供足够的价值，让对方觉得不回复简直是不可思议的，你就成功了。 Salesman.com: 买家真正关心的是解决问题和保住工作，因此，关注他们的问题，制造紧迫感至关重要。现状是销售的敌人，而关注问题可以打破现状。提供真正的价值是关键，冷邮件的本质是“给我时间，我会解决你的问题”。这是一种价值交换，就像谈判一样。如果你想要别人付出时间，必须提供有价值的回报。价值就是解决问题，解决重要的问题才能被认为是真正有价值的。我们的价值主张是，在30天内帮助你的团队找到并完成更多交易，否则退款，并额外支付1000美元作为浪费时间的补偿。你需要创造出让买家觉得不花几分钟和你开会简直是疯了的东西。成功的邮件会随着时间推移而不断改进，因此模板行不通。你的冷邮件一开始不会完美，但每次改进一点点，经过多次迭代，最终会变得非常好，并为你带来会议。

Deep Dive

Chapters
This chapter challenges the common misconception of focusing on open rates or relationship building in cold emails. It emphasizes that the sole purpose of a cold email is to secure a meeting, and all email elements should serve this goal. Any content that doesn't contribute to meeting booking should be eliminated.
  • Industry average cold email open rates are around 15%, with reply rates at 1-2%.
  • Salesman.com achieves 43% open rates and 9% reply rates by focusing solely on booking meetings.
  • The only metric that matters for cold emails is booking meetings, not open rates or relationship building.

Shownotes Transcript

Stop settling for industry average cold email metrics (15% open rate, 2% reply rate).

At Salesman.com, we achieve 43% open rates and 9% replies by focusing on one goal: booking meetings.

This video reveals how to stand out in prospects' inboxes by avoiding generic templates that every sales blog pushes.

I explain why understanding your ideal customer profile deeply is crucial – their desires, problems, and responsibilities – and why focusing on their burning problems creates urgency that breaks through status quo.

Discover why successful emails evolve through continuous improvement rather than chasing perfection from day one.

The post My Cold Email Strategy Has 43% Open Rate (copy it)) appeared first on Salesman.com).