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cover of episode Listen Now: The Big Flop

Listen Now: The Big Flop

2025/5/23
logo of podcast New Heights with Jason and Travis Kelce

New Heights with Jason and Travis Kelce

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Ify Wadiwe
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Misha Brown
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Misha Brown: 作为《The Big Flop》的主持人,我将和喜剧演员一起揭露麦当劳大富翁游戏骗局。这个活动原本是天才般的营销策略,但由于安全漏洞,最终演变成一场灾难。我记得小时候参与这个游戏,总是感觉差一点就能赢得大奖,但总是重复获得相同的碎片,令人失望。现在回想起来,这场骗局持续了十多年,骗取了超过2400万美元,真是令人震惊。我将深入探讨这场骗局的来龙去脉,以及相关人员如何被绳之以法。 Ify Wadiwe: 我也记得麦当劳的大富翁游戏,他们总是给你两个碎片,让你觉得离目标更近了,但实际上每个人都一样。这种营销手段确实很有效,很多人为了获得更多的碎片而购买麦当劳的产品。我甚至觉得有些人只是为了撕下碎片而购买食物,然后把食物扔掉。现在想想,这种促销活动确实推动了麦当劳的销售额。

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On each episode of Wondery’s podcast The Big Flop, comedians join host Misha Brown to chronicle one of the biggest pop-culture fails of all time and try to answer the age-old question: who thought THIS was a good idea?

The Hamburglar was just a mascot, but Jerome Jacobson was the real deal - a McDonald's security chief who pulled off the ultimate inside job. While millions of Americans peeled game pieces hoping for a miracle, this master manipulator was turning Big Macs into big bucks, orchestrating a multi-million dollar fraud. Discover the supersized story of how one man's greed turned America's favorite promotion into the biggest McFlop in fast-food history.

This is just a preview of The Big Flop. Listen to The Big Flop wherever you get your podcasts, or at Wondery.fm/thebigflop_newheights).

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