Startups are no easy business, and often, in the middle of growing one, founders need to pivot. A pivot is essentially shifting business directions, perhaps changing the product or the business model, but the main point is that it is a significant change from the startup's original trajectory. As we continue our third episode following up with entrepreneur Ian Sanders, CEO and Founder of Blue Cape, we come to understand more about how founders should go about assessing a potential pivot and how sometimes certain elements of the business are just "out of your hands".
Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/)
Ian Sanders - https://www.linkedin.com/in/ian-sanders-7a02301b2/)
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