Meet Antoine Bonicalzi, Digital Marketer at Cyberimpact
With more than 8 years of experience in digital marketing, Antoine has worked on over 200 projects. He specializes in helping businesses generate more leads with their online marketing efforts.
As a digital marketing specialist at Cyberimpact, he helps small business owners in Canada reach their maximum potential with email marketing.
In this Interview we discuss...
- How Antoine got into business and marketing
- Antoine's sales experience and what it was like. How sales helped him be a better marketer.
- How Antoine learned marketing on the job. "You're never done learning"
- The importance of working on your business and not necessarily in your business all of the time.
- What is Cyberimpact?
- CASL - Canada's anti-spam legislation and how CyberImpact can help
Effective Email Marketing...
- When it comes to sending email to your customers and potential customers keep a good balance between education and promotion
- You need both types of content - educational and promotional - to be successful
- A good idea is to combine your fun educational content with your call to action
- The craft beer example of education and a call to action
Thank you to our sponsor Canada Post
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