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cover of episode How to work with influencers and take your PR to the next level

How to work with influencers and take your PR to the next level

2016/9/6
logo of podcast Marketing News Canada

Marketing News Canada

Shownotes Transcript

Podcast guest: Sucheta Singh is the PR Coordinator at Jelly Marketing. Before joining Jelly Sucheta was the host of BC People on Global Television and a television reporter / editor for Shaw TV.

Stay tuned to the end of the interview where we find out what Sucheta likes to spread on her toast.

Episode topics...

  • Sucheta's career path to Jelly Marketing
  • The changing TV industry and how it affected Sucheta's career path
  • Working with online influencers
  • How to know if you should stick with traditional PR or start working with influencers (or both)
  • The importance of discovering the stories behind your product and communicating those in your marketing
  • Why to give your PR efforts time to grow

Read more at JellyMarketing.com/blog/podcast

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