Shownotes Transcript
On this episode of Marketing Jam, Darian Kovacs talks to James Connell, who is VP of E-Commerce and Marketing of one of Canada's most notable brands: Roots Canada.
This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show.
James is a Roots Canada employee and ambassador, through and through. After starting as a stock boy and key holder more than 20 years ago, he has risen through the ranks of Roots Canada and been a part of many key marketing and public relations initiatives.
On the show, Darian and James talk about Roots' association with Canadian culture, the post-Olympics iteration of the company, Connell and Roots' approach to working with influencers, and the use of cutting-edge technology in marketing.
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Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs
Follow James Connell:
LinkedIn - http://linkedin.com/in/jamesconnell1/ Instagram - http://instagram.com/jhconnell/ Twitter - http://twitter.com/jhconnell
Follow Roots Canada:
Website - http://roots.com LinkedIn - http://linkedin.com/company/roots/ Instagram -http://instagram.com/rootscanada/ Twitter - http://twitter.com/RootsCanada Facebook - http://facebook.com/roots/
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