We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode Saul Klein (Gustavson School of Business)

Saul Klein (Gustavson School of Business)

2023/6/12
logo of podcast Marketing News Canada

Marketing News Canada

Shownotes Transcript

The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about:  

  • The Gustavson Brand Trust Index 
  • How people develop trust in brands 
  • What Saul expects to see for this year’s study 
  • How brands can gain trust with their consumers

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com).

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6)

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program)

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2)

Facebook - facebook.com/MarketingNewsCanada)

LinkedIn - linkedin.com/company/marketing-news-canada)

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw)

Website - marketingnewscanada.com)

 

Follow Darian Kovacs:

Website - jellymarketing.com/darian)

LinkedIn - linkedin.com/in/dariankovacs)

Facebook - facebook.com/dariankovacspage)

Instagram - instagram.com/dariankovacs)

Twitter - twitter.com/dariankovacs)

Follow Saul Klein:

Website - https://www.uvic.ca/gustavson/)

Website - https://www.uvic.ca/gustavson/brandtrust/) Advertising Inquiries: https://redcircle.com/brands)Privacy & Opt-Out: https://redcircle.com/privacy)