Shownotes Transcript
The one where Darian chats with Shirley from Wilfrid Laurier University about:
- How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook.
- The marketing textbook - it’s focus on sustainability and Canadian stories.
- The trends and changes Shirley sees in marketing education.
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Follow Shirley Lichti:
LinkedIn - https://www.linkedin.com/in/shirleylichti/)
Facebook - https://www.facebook.com/profile.php?id=100040277688838)
Marketing Textbook - https://www.mheducation.ca/marketing-9781265247270-can-group) Advertising Inquiries: https://redcircle.com/brands)Privacy & Opt-Out: https://redcircle.com/privacy)