Guest Tod Maffin - Tod is the President of engageQ where he works with companies (from shopping centres, to major sports events, to retail brands) to take the load of digital/social marketing off their plate. Tod is also a well known speaker, author and broadcaster.
In this episode we discuss...
- Tod's radio career including time at CBC Radio and now as a back up host at Roundhouse Radio
- How Tod first became interested in marketing
- The early days of his own company engageQ - an accidental start?
- engageQ's main strengths are 1. social engagement and 2. engageQ is a data driven organization first, producing good solid ROI
- The importance of having a clearly defined marketing goal
- Quoting Tod - "The community of agencies should rise to support the community of agencies"
- engageQ success stories
- Retargeting - "be smarter"
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