On this episode of Marketing Jam, Darian Kovacs talks to Victoria Hui, a content creator who runs a successful Instagram account and the blog "The Lust Listt."
With more than 83,000 followers on Instagram and an established lifestyle and fashion blog at thelustlistt.com, Victoria is "creatively exploring life beyond the expected." She is one of the many creators who have turned their passions into a full-time job creating content.
On the show, Darian and Victoria discuss the following:
- The state of influencer marketing
- How to organically integrate brands into content
- Why story should be the focus when creating and sharing content
- How to negotiate contracts and what to charge for content
- Transparency and disclosure in influencer marketing
- Why influencers need to work together
This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show.
Find Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Find Darian Kovacs:
Website - jellymarketing.com/darian/
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Victoria/The Lust Listt:
Instagram - instagram.com/thelustlistt
Website - thelustlistt.com
LinkedIn - linkedin.com/in/huivictoria
Twitter - twitter.com/thelustlistt
Facebook - facebook.com/thelustlistt
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