In this episode, we are joined by Adrianna Zakher, a canadian marketing expert. We focus on the 6 essential B2B marketing strategies for startups.
Topics covered include the importance of starting with an organic strategy, identifying where your audience hangs out, crafting a full funnel strategy, leveraging long-form video content, using the right tools and systems, and knowing when to incorporate paid ads.
Adrianna also provides valuable insights and actionable steps for optimizing your marketing efforts from day one.
00:00 Introduction
00:31 Tip 1: Starting with an Organic Strategy
00:58 Tip 2: Identifying Your Audience's Platform
05:53 Tip 3: Crafting a Full Funnel Strategy
13:41 Tip 4: Leveraging Long-Form Content
20:45 Tip 6: Just get started
21:05 How to sprinkle in paid?
23:36 Outro
Adrianna Zakher:
Simon Frey:
