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cover of episode 46.2024年度Review:迷幻选举、年度神药、反AI和黑神话

46.2024年度Review:迷幻选举、年度神药、反AI和黑神话

2024/12/30
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商业有厘头

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People
C
Cecilia
P
Patrick
Topics
Cecilia: 2024年全球民意关键词为"起伏不定",最担忧的是经济危机。世界各地民众对自身国家和地区的未来信心不足,对自身信心略高于对世界信心。 Patrick: 2024年个人生活比预期好,但整体环境不如预期。全球选举大年,执政党支持率普遍下降或被替换,反映民众对执政党的不满。这可能是由于经济因素、疫情影响以及民众关注点从自我实现转向安全层面等原因造成的。 Patrick: 美国大选展现了播客的力量,播客成为备受关注的新渠道,比短视频平台更能与受众建立深厚联系。特朗普成功利用播客进行竞选宣传,而哈里斯则更注重TikTok和Instagram等平台。

Deep Dive

Key Insights

Why was 2024 considered a global election year, and what was unique about it?

2024 was considered a global election year because over 100 countries held elections, covering more than half of the global population. What made it unique was that in all these countries, either the ruling party was voted out or their approval ratings declined, marking the first time in 70 years that no ruling party saw an increase in support.

What role did podcasts play in the 2024 U.S. election?

Podcasts emerged as a significant new channel in the 2024 U.S. election, particularly for Donald Trump, who used long-form podcasts to connect with younger audiences. Unlike short-form content, podcasts allowed for deeper engagement and stronger audience relationships. Trump's three-hour unedited podcast interview garnered 26 million views on YouTube, significantly boosting his campaign.

How is GLP-1 expected to impact society beyond weight loss?

GLP-1 is expected to bring significant societal changes beyond weight loss. It reduces appetite for high-sugar foods and alcohol, potentially altering social habits and industries like fast food, alcohol, and even airlines. For example, reduced calorie intake could lead to lower fuel consumption in airlines, and the medical device industry might see shifts due to decreased obesity-related health issues.

Why did Google's Gemini AI ad spark controversy?

Google's Gemini AI ad sparked controversy because it depicted a father using AI to write a personal letter for his daughter to her idol. Critics argued that such a deeply personal task should not be delegated to AI, highlighting concerns about the overuse of AI in tasks that require human emotion and individuality.

What made 'Black Myth: Wukong' a significant cultural and commercial success in 2024?

'Black Myth: Wukong' was a significant success as China's first AAA game, selling 20 million copies in its first month and projected to reach 40 million. It effectively used immersive storytelling to convey Chinese cultural elements, resonating both domestically and internationally. Its success also highlighted the potential for Chinese games to compete globally in the high-quality gaming market.

What were the key factors behind the rapid success of Xiaomi's SU7 electric car?

Xiaomi's SU7 electric car achieved rapid success due to its quick development time of 31 months, strong initial orders, and Lei Jun's effective marketing strategy. The car's launch also reflected the intense competition and high consumer interest in China's new energy vehicle market, where buyers consider an average of 12.4 brands before making a purchase.

How did Miniso's strategy evolve in 2024, and what was its impact?

In 2024, Miniso expanded aggressively, adding 859 new stores globally and increasing store sizes to enhance customer experience. It focused on IP collaborations to boost profitability and elevated its brand positioning overseas, often choosing prime locations in major cities. Miniso's acquisition of Yonghui Supermarkets also signaled its confidence in the future of China's retail sector.

Chapters
2024 年是全球动荡的一年,经济危机是人们最担忧的问题。两位主播分享了各自对这一年的感受,并探讨了公众对 2024 年和 2025 年的预期。
  • 2024 年全球民意关键词:起伏不定;最担忧问题:经济危机
  • 公众对自身感受相对乐观,对世界局势相对悲观
  • 对 2025 年,人们对自身和未来的信心高于对国家和世界的信心

Shownotes Transcript

️年末将至,有厘头也为大家准备了一些小礼品,我们会在评论区及社群进行抽奖,其中评论区5个名额,以优选评论的方式抽出。社群10个名额,以抽奖形式发出本次福利,欢迎大家加入我们的听友群参加本次活动哟�2024年最后一天,Cecilia和Patrick的年终保留节目也如约而至!今年,Patrick作为嘉宾参加了益普索年底的Year In Review线上网络研讨会。严峻的经济形势之下,回看本年度热点事件,每一个关键词,都是我们思考如何与世界建立连接的热切发问。两位主播对今年自身和大环境的感受如何?2024全球选举大年,为什么执政党的支持率不是下降就是被替换?美国大选中,播客的力量如何展现?GLP-1药物将如何改变人们的生活方式,并逐步正在变成“神药”?为什么谷歌Gemini的广告引发了巨大争议?AI生成的可口可乐广告为何会收获一边倒的负评?人们对AI未来发展的顾虑和担忧有哪些?今年中国市场中有哪些令人印象深刻的出圈表现?岁末之际,从2024全球整体情况回顾,到中国的热度关键词盘点;未来我们也将持续关注世界趋势的运转逻辑,追忆高光一瞬,保留乐观和期许踏入2025。 主播 |  Cecilia Patrick / 时间轴 /01:13 回顾2024,主播们如何感知当下环境04:43 全球选举大年,支持率普遍下降08:34 播客:选举中备受关注的新渠道11:33 GLP-1类药物的最新进展,生活和商业变革提上日程26:10 智能时代,AI的当下处境与局限性32:22 《黑神话:悟空》国内首部3A大作,东方文化的精准输出38:17 小米SU7:打破汽车行业与消费电子行业壁垒的新能源汽车41:56 名创优品MINISO,未来十年线下零售高速发展 / 本期节目相关图片 / AI生成的可口可乐2024年圣诞广告 / 本期节目相关名词解释 / GLP-1GLP-1是一种由肠道L细胞所产生的激素,属于肠促胰岛素的一种,在调节葡萄糖稳态等生理过程中发挥着重要作用。具体而言,当我们进食后,肠道会迅速吸收食物中的葡萄糖,导致血糖升高。这时,肠道L细胞会响应性地分泌大量GLP-1,进而增强肝脏和周围组织的胰岛素敏感性,帮助调节血糖水平。GeminiGemini是一款由Google DeepMind(谷歌母公司Alphabet下设立的人工智能实验室)于2023年12月6日发布的人工智能模型,可同时识别文本、图像、音频、视频和代码五种类型信息,还可以理解并生成主流编程语言(如Python、Java、C++)的高质量代码,并拥有全面的安全性评估。**/ 本期活动赠品信息 /**环保️笔记本,每个本子经过2个饮料瓶回收再利用,减碳195g **/「商业有厘头」听友群 /**欢迎对商业、市场、营销感兴趣的朋友与从业者来一起交流,讨论行业热点、分享商业观察,认识同行、资源互换。主播Nicole和Cecilia会在群内一同交流,我们也将分享前沿的行业趋势与洞察报告,还会不定期掉落惊喜礼物,期待你的加入!扫描二维码或搜索李小日微信【bbpark2016】,备注商业有厘头+你近期感兴趣的商业现象,即可进群! **/关于我们/**益普索Ipsos是全球最大的市场研究咨询公司之一,业务遍及全球90个市场,员工超过20,000人。益普索Ipsos于2000年进入中国,在北京、上海、广州、深圳、武汉、成都等10个城市设有办公室。益普索Ipsos通过定量问卷、定性研究、社媒舆情和电商数据监测获得全方位一手调研数据,在市场和用户理解、品牌、声誉、创新、客户体验、创意评估、渠道表现、ESG等领域提供75项专业的研究和咨询服务。欢迎在微信公众号关注益普索Ipsos,获取更多商业洞察。-本节目由益普索Ipsos和日谈公园品牌播客厂牌——日有万机联合出品-