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How Hackers Crippled Iran’s Financial System
2025/7/1
WSJ Tech News Briefing
A
Angus Berwick
S
Sean Captain
Sean Captain: 最近的研究表明，消费者对产品上使用“AI驱动”标签的反应并不积极，甚至可能降低购买意愿。我分析了两项研究，其中一项由华盛顿州立大学和天普大学完成，结论是这种标签实际上损害了人们的看法，降低了他们寻找或购买产品的意愿。另一项由Parks Associates发布的研究也发现，如果提及AI，人们会更加犹豫购买产品。虽然提及AI不一定会导致消费者完全拒绝购买产品，但确实会降低他们的购买倾向。人们不确定AI在产品中的作用，这导致了对AI产品的不信任感和不安感。例如，当被问及配备AI的冰箱时，许多人感到困惑。研究还发现，年轻人更倾向于购买带有AI的产品，而老年人则不太倾向。因此，公司应该清楚地说明AI产品对消费者的好处，例如客户服务聊天机器人和家庭安全设备。如果AI的功能不明确，人们会倾向于负面考虑，例如成本、数据隐私和使用难度。
Deep Dive
Two recent studies reveal that consumers are less likely to buy products marketed as 'AI-powered' due to a lack of understanding and potential uneasiness. However, younger demographics show more receptiveness to AI-labeled products. Companies are advised to clearly communicate the benefits of AI integration to avoid negative consumer perception.
- Consumers show less willingness to buy AI-labeled products.
- Younger generations (20-40s) are more accepting of AI.
- Companies should highlight clear benefits of AI integration in their marketing.
Shownotes Transcript