A record 12 million Chinese college graduates are entering the workforce at a time of historic youth unemployment. Xi Jinping's response to China's GenZ and millenials was "eat bitterness'. King’s College sociologist Dr Ye Liu analyses why these generations differ from their elders; consumer trends journalist Yaling Jiang analyses how spending habits of China’s GenZ and millenials are changing the economy and Post reporter Luna Sun analyses the harsh economic reality for China’s new graduates.
