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cover of episode BBC Journalists SHOCKED By ADDICTIVE And SEXY Chinese TikTok Dramas

BBC Journalists SHOCKED By ADDICTIVE And SEXY Chinese TikTok Dramas

2025/6/26
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What in the World

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H
Hannah Gelbart
M
Meng Tianzhan
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Hannah Gelbart: 作为一名主持人,我观察到微短剧这种源自中国的视频形式,以其短小精悍、节奏快速、情节抓马的特点,迅速风靡全球。这些剧集通常围绕着诸如秘密的亿万富翁丈夫、吸血鬼情人等吸引眼球的主题展开,虽然有时显得有些俗套,但其受欢迎程度不容小觑。我个人也很喜欢微短剧紧凑的剧情和叙事节奏,尽管演员的演技可能并不总是那么出色,但它们融合了丰富的元素,如领养、豪门、贫困以及婚礼上的背叛等,这些都引发了我对微短剧流行原因的思考。 Meng Tianzhan: 作为BBC全球中国组的记者,我认为微短剧之所以能够成功,很大程度上归功于其引人入胜的剧情和极易于观看的特性。屏幕上大量的文字信息加快了观看速度,使观众能够迅速理解剧情。与需要花费数小时来塑造角色的传统剧集不同,微短剧仅用一分钟就能让观众了解所有关键信息。这种快速的可访问性极大地促进了其传播。此外,疯狂的剧情、跌宕起伏的情节以及短时间内发生的各种反转,都是其成功的秘诀。这些剧集通常由中国的团队制作,剧本也多由中国编剧撰写,然后翻译成其他语言。虽然情感、关系和家庭主题在中国电视剧中很常见,但这些主题具有普遍性,能跨越国界和文化引起共鸣。

Deep Dive

Chapters
Micro-dramas are short, fast-paced videos from China, typically 2-3 minutes long, often featuring scandalous plots and over-the-top acting. They've gained immense popularity, generating billions of dollars and exceeding China's box office revenue in 2024. This popularity has expanded globally, with millions of downloads worldwide.
  • Micro-dramas are short videos (2-3 minutes) from China.
  • They feature dramatic plots, often involving scandalous affairs and family conflicts.
  • The industry is worth billions of dollars, surpassing China's box office revenue.
  • They've gained global popularity and are available on dedicated apps and social media platforms.

Shownotes Transcript

You might have come across ads on your TikTok or Instagram feed for Chinese micro-dramas: short episodes lasting only a few minutes with highly addictive plots. Think scandalous affairs, hot vampires and over the top acting (and lots of slapping). They might be a little cheesy, but they’re big business, with China’s micro-drama market expected to be worth $14bn by 2027. The apps like ReelShort or DramaBox, that produce the dramas are racking up downloads around the world - but what does this mean for the TV and film industry as a whole? And what does it say about the effect our phones are having on our attention spans?

BBC Global China Unit journalist Mengchen Zhang joins us for a special micro-drama screening - and explains how they’re behind a growing multi-billion dollar industry.

Get out the popcorn and put up your feet!

Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler and Chelsea Coates Video Journalist: Baldeep Chahal Editor: Verity Wilde