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cover of episode Why people are ‘swiping right’ on matchmakers in South Korea

Why people are ‘swiping right’ on matchmakers in South Korea

2025/2/3
logo of podcast What in the World

What in the World

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Rachel Lee
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Rachel Lee: 韩国婚介服务是一个结合传统与现代便利的行业,服务类型多样,从大众化到高端筛选不等。机构会对会员进行详细的背景审核和评分,根据职业、收入、学历等因素进行等级划分,再安排与匹配度高的对象约会。疫情期间,婚介服务需求激增,至今仍保持增长态势,这与人们寻求更高效的婚恋方式有关。一些人认为使用婚介服务令人尴尬,也存在对婚介机构客户的刻板印象,但不可否认的是,婚介服务已成为韩国婚恋市场的重要组成部分。婚介机构的媒人会积极参与约会安排,甚至会指导约会内容和地点选择,为客户提供全方位的服务。 Anna: 我工作繁忙,没有时间寻找伴侣,所以选择婚介机构寻求帮助。通过朋友介绍或参加社交活动寻找伴侣的方式效率低下,耗时耗力,且结果不确定。婚介机构则能更有效地帮我找到合适的伴侣,节省时间和精力。 Bella: 我对婚介服务的成功率持怀疑态度,认为其匹配机制不够科学合理,难以成功配对。 Robert: 我会先尝试传统的方式寻找伴侣,如果失败再考虑使用婚介服务。 Shea: 如果信任婚介人,我愿意使用婚介服务。 Amir: 我更喜欢自然而然地结识伴侣,而不是通过婚介机构安排。 supporting_evidences Anna: 'As I'm like working hard, I've spent so much time focusing on my work...' Bella: 'It's a fascinating idea, but I've watched so much reality TV that I have no faith whatsoever in a matchmaking service being successful...' Robert: 'As a last resort, I would try the traditional way first and then if it does the work, I would probably consider it.' Shea: 'Yeah, I think I would do it. If I trusted the matchmaker, why not?' Amir: 'I don't know. I like to organically meet people, I guess. I don't want to be... matched together.'

Deep Dive

Chapters
Matchmaking agencies in South Korea are experiencing a surge in popularity as young people seek alternatives to dating apps. The agencies offer a structured approach, screening profiles and matching individuals based on various factors, including occupation and education. The COVID-19 pandemic significantly boosted demand, leading to record sales for many agencies.
  • Matchmaking agencies in South Korea are booming, with nearly 1000 operating nationwide.
  • COVID-19 pandemic increased demand, leading to a 40% sales increase in some agencies.
  • Agencies use a grading system based on factors like occupation, income, and education.
  • Fees range from $1400 to $7000.

Shownotes Transcript

Forget dating apps or meet cutes... marriage matchmaking is back. Young people in South Korea have been signing up to professional agencies to find love, and sales are booming. Birth and marriage rates in South Korea remain at record lows and now even the government is playing Cupid by organising speed-dating events. Our reporter Rachel Lee has been speaking to young people in Seoul to find out more.

We also run around our global office and ask: would you use a matchmaking service? (The reaction was surprisingly mixed…)

Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 0330 12 33 22 6 Presenter: Iqra Farooq Producer: Mora Morrison Editor: Verity Wilde