How to Build a Standout Brand in Your Niche: Insights from Special Guest Cork & Fizz
S.O.B. (Small Owned Business) Marketing
Deep Dive
What inspired Hailey to start Cork & Fizz?
Hailey was inspired to start Cork & Fizz after a trip to Willamette Valley in Oregon with her husband in 2018, where they visited several vineyards and wineries. This experience sparked her deep interest in wine and led her to dive into learning about it purely for enjoyment, rather than for a grade or job.
How did Hailey initially educate herself about wine?
Hailey began her wine education by reading books like 'Cork Dork' by Bianca Bosker and borrowing numerous wine-related books from the library. She also started a wine club with friends to taste and learn about different wines, combining education with community building.
What unique approach did Hailey take to virtual wine tastings during COVID?
During COVID, Hailey adapted her wine tastings to a virtual format by purchasing wine, pouring it into plastic cups, and delivering it to her friends' doors. She then hosted tastings via Zoom, using slide decks to provide visual aids and enhance the educational experience.
What is the mission of Cork & Fizz?
The mission of Cork & Fizz is to make wine fun and accessible for everyone, breaking down the intimidation often associated with wine culture and providing approachable education for all levels of wine enthusiasts.
How does Hailey differentiate her wine education from others in the industry?
Hailey differentiates her wine education by focusing on making it approachable and relatable, avoiding overly technical jargon. She tailors her explanations to meet people where they are, ensuring that even beginners feel comfortable and welcome in the wine world.
What advice does Hailey give to beginners in wine?
Hailey advises beginners to start with wines they already enjoy and gradually explore new options. She emphasizes that disliking one wine doesnโt mean disliking the entire grape variety, and encourages experimentation to expand their palate.
What are some of the services offered by Cork & Fizz?
Cork & Fizz offers private virtual and in-person wine tastings, a monthly virtual tasting club called the Cork Crew, wine tours and retreats, and done-for-you tasting kits like a wine and cheese pairing kit, making wine education accessible and fun.
How does Hailey recommend small business owners find their niche?
Hailey recommends small business owners start by asking friends and family for feedback on what sets them apart. She also suggests focusing on what they enjoy doing, as this will naturally align with their strengths and make their business more authentic.
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