Marketing Minority-Owned Businesses (with Sweet Rose Waxing Co.)
S.O.B. (Small Owned Business) Marketing
Deep Dive
What are some unique marketing strategies for minority-owned businesses discussed in the podcast?
Minority-owned businesses can leverage their identity as a unique selling point by highlighting it when relevant, such as on Google Business Profiles or social media platforms. They can also network within specific communities, like Facebook groups tailored to minority-owned businesses, and utilize certifications to access resources like grants or government contracts. Additionally, personal branding and transparency, as demonstrated by Brè from Sweet Rose Waxing Co., can build trust and connection with customers.
Why is it important for minority-owned businesses to consider certification?
Certification as a minority-owned business opens access to resources such as grants, special loans, and government contracts. For example, the government is required to allocate a percentage of contracts to minority-owned businesses. Certification also enhances visibility and credibility, making it easier to attract customers who prioritize supporting minority-owned businesses.
How does Brè from Sweet Rose Waxing Co. approach marketing her minority-owned business?
Brè does not lead with her identity as a minority business owner but instead responds to customer inquiries about it. She updates her Google Business Profile to reflect that Sweet Rose Waxing Co. is a Black-owned and woman-owned business. Her focus is on personalization and customer satisfaction, aligning with her brand's core values. She also networks locally and engages with other small businesses to build community and support.
What resources are available for minority-owned businesses?
Resources include certification programs through the Small Business Administration (SBA), grants from organizations like the Minority Development Business Agency, and supplier diversity programs from companies like AT&T. Social media platforms like Google Business Profile and YouTube also offer labels for minority-owned businesses, increasing visibility. Networking within specific communities, such as women's business chambers or LGBTQ+ groups, can also provide support and opportunities.
How can minority-owned businesses build community without excluding others?
Minority-owned businesses can create inclusive communities by focusing on shared values and experiences without alienating other groups. For example, they can highlight their identity as a unique selling point while still welcoming all customers. Platforms like Facebook groups tailored to specific minority communities can help connect with like-minded individuals without excluding others who may also benefit from their services.
What is Brè's top tip for minority-owned businesses navigating marketing?
Brè emphasizes being open and transparent in marketing. She suggests showing up consistently, being approachable, and letting customers know who owns the business. This builds trust and allows for open communication, which is crucial for addressing customer concerns and improving services. She also highlights the importance of being visible on social media and in-person interactions.
- Brè doesn't proactively market her business as minority-owned, but answers honestly when asked.
- She receives frequent inquiries about her business's ownership.
- Her approach is based on customer questions and needs.
Shownotes Transcript