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cover of episode Marketing Red Flags Small Businesses Need To AVOID

Marketing Red Flags Small Businesses Need To AVOID

2025/4/10
logo of podcast S.O.B. (Small Owned Business) Marketing

S.O.B. (Small Owned Business) Marketing

AI Deep Dive AI Chapters Transcript
People
C
Chelsea
V
Vivian
Topics
Chelsea: ไฟๆŒ่ฅ้”€ไธ€่‡ดๆ€ง่‡ณๅ…ณ้‡่ฆใ€‚่ฟ™ไธไป…ไฝ“็Žฐๅœจๅ“็‰Œๅฝข่ฑก๏ผˆๅฆ‚ๅ“็‰Œๅฃฐ้Ÿณใ€็”จ่ฏใ€่‰ฒๅฝฉใ€ๅญ—ไฝ“็ญ‰๏ผ‰ไธŠ๏ผŒๆ›ดๅ…ณไนŽๅปบ็ซ‹ๅ“็‰Œไฟก่ช‰ๅบฆๅ’Œๆๅ‡ๅ†…ๅฎน่พจ่ฏ†ๅบฆใ€‚ไธ€่‡ดๆ€ง่ฟ˜่ƒฝๅธฎๅŠฉไผไธšๅปบ็ซ‹้ซ˜ๆ•ˆ็š„ๅทฅไฝœๆต็จ‹๏ผŒๅฐ†้‡ๅคๆ€งไปปๅŠก่ฝฌๅŒ–ไธบ่‚Œ่‚‰่ฎฐๅฟ†๏ผŒๆ้ซ˜ๆ•ˆ็އใ€‚ไพ‹ๅฆ‚๏ผŒๅœจYouTubeไธŠไฟๆŒๆฏๅ‘จๆ›ดๆ–ฐ็š„ไน ๆƒฏ๏ผŒๅฐฑ่ƒฝๅฝขๆˆๅ›บๅฎš็š„ๅ†…ๅฎนๅˆ›ไฝœๅ’Œๅ‘ๅธƒๆต็จ‹ใ€‚ ๅœจๅ…ถไป–่ฅ้”€ๆธ ้“ไธŠไฟๆŒไธ€่‡ดๆ€ง๏ผŒไนŸ่ƒฝๅธฎๅŠฉไผไธšๆ›ดๅฅฝๅœฐ่ฎญ็ปƒๅฎขๆˆท๏ผŒไฝฟๅ…ถๆ›ดๅฎนๆ˜“่ฏ†ๅˆซๅ’Œไบ’ๅŠจใ€‚ไธไธ€่‡ด็š„่ฅ้”€็ญ–็•ฅไผš่ฎฉๅฎขๆˆท้šพไปฅ่ฎฐไฝๅ“็‰Œ๏ผŒ้šพไปฅ็†่งฃๅ“็‰Œ่ฐƒๆ€งๅ’Œๅฃฐ้Ÿณ๏ผŒๆœ€็ปˆๅฝฑๅ“ๅ“็‰Œๅฝข่ฑกๅ’Œๅฎขๆˆทๅ…ณ็ณปใ€‚ Vivian: ๅฟฝ่ง†ๆ•ฐๆฎๅˆ†ๆžๅ’Œๅฎขๆˆทๅ้ฆˆๆ˜ฏ่ฅ้”€ไธญ็š„้‡ๅคง้”™่ฏฏใ€‚ไผไธšๅบ”่ฏฅๅปบ็ซ‹ๆ•ฐๆฎๅˆ†ๆžๆœบๅˆถ๏ผŒๅฏ†ๅˆ‡ๅ…ณๆณจๅ„้กนๆŒ‡ๆ ‡๏ผŒๅนถ็งฏๆžๅˆฉ็”จๅฎขๆˆทๅ้ฆˆๆ”น่ฟ›ไบงๅ“ๅ’ŒๆœๅŠกใ€‚ๅณไฝฟๆ˜ฏ่ดŸ้ขๅ้ฆˆ๏ผŒไนŸ่•ดๅซ็€ๅฎ่ดต็š„ไฟกๆฏ๏ผŒๅฏไปฅๅธฎๅŠฉไผไธšๅ‘็Žฐ้—ฎ้ข˜๏ผŒๆ”น่ฟ›ไธ่ถณใ€‚ๅค„็†ๅฎขๆˆทๅ้ฆˆๆ—ถ๏ผŒๅบ”ไฟๆŒๅฎข่ง‚ไธญ็ซ‹็š„ๆ€ๅบฆ๏ผŒๅฐ†ๅ้ฆˆ่ง†ไธบๆ•ฐๆฎ๏ผŒ่€Œ้žไธชไบบ่ฏ„ไปทใ€‚ ็งฏๆžๅˆฉ็”จๆ•ฐๆฎๅˆ†ๆžๅ’Œๅฎขๆˆทๅ้ฆˆ๏ผŒไธไป…่ƒฝๅธฎๅŠฉไผไธš่Š‚็œๆˆๆœฌ๏ผˆๅŠๆ—ถๅ‘็Žฐๅนถ่งฃๅ†ณ้—ฎ้ข˜๏ผ‰๏ผŒ่ฟ˜่ƒฝๅธฎๅŠฉไผไธšไบ†่งฃๅฎขๆˆท้œ€ๆฑ‚๏ผŒๆๅ‡ๅฎขๆˆทๆปกๆ„ๅบฆ๏ผŒๆœ€็ปˆไฟƒ่ฟ›ไผไธšๅ‘ๅฑ•ใ€‚

Deep Dive

Chapters
Inconsistent branding and marketing hurt credibility and recognition. Creating a consistent process, even if it's just weekly, helps build efficiency and trains your audience to recognize your brand.
  • Inconsistent branding hurts credibility.
  • Consistency helps with brand recognition.
  • Consistent scheduling creates efficiency.

Shownotes Transcript

This is your intervention, small business owners! If you are currently doing ANY of these marketing red flags - we are here to help.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing our biggest red flags that we see in marketing. These common mistakes could be hurting your small business more than you think.

Join us as we discuss why each of these red flags are problems, how to avoid them, and how to grow your small business!

Donโ€™t like one of our takes? Let us know in the comments! We want to hear from you.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

ย 

โžก๏ธ ๐˜•๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต, ๐˜ฃ๐˜ถ๐˜ต ๐˜ฅ๐˜ฐ๐˜ฏ'๐˜ต ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ฉ๐˜ช๐˜ณ๐˜ฆ ๐˜ข๐˜ฏ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ฏ๐˜ด๐˜ช๐˜ท๐˜ฆ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜จ๐˜ฆ๐˜ฏ๐˜ค๐˜บ? Join our monthly membership community ๐’.๐Ž.๐ (๐’๐ฆ๐š๐ฅ๐ฅ ๐Ž๐ฐ๐ง๐ž๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ) ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob)


Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review

03:33 The Importance of Consistency in Your Marketing

07:50 You Are NOT For Everyone - The Importance of Having a Target Audience

12:25 The Role of Analytics and Customer Feedback in Your Marketing

18:20 Focusing On Your Target Audience, NOT Yourself

22:48 Repeat Customers Are Just as Important as New Customers

26:46 Building Your Ecosystem BEYOND Social Media

28:37 Diversifying Your Marketing Strategies


๐‘๐„๐‹๐€๐“๐„๐ƒ ๐‚๐Ž๐๐“๐„๐๐“:

How to Create a Customer Avatar for Your Small Business: https://youtu.be/XbxCdWO9fig)ย 

๐’.๐Ž.๐ (๐’๐ฆ๐š๐ฅ๐ฅ ๐Ž๐ฐ๐ง๐ž๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ) ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob)

The Seasoned Marketer YouTube Channel: https://youtube.com/@theseasonedmarketer?si=SR2ap-WRSl4ygKBJ)


If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com)

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer)

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COLLABORATION REQUESTS TO: [email protected]