We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode Marketing Resources Small Businesses Need To Know About

Marketing Resources Small Businesses Need To Know About

2025/4/17
logo of podcast S.O.B. (Small Owned Business) Marketing

S.O.B. (Small Owned Business) Marketing
AI Deep Dive AI Chapters Transcript
People
C
Chelsea
V
Vivian
Topics
Chelsea: Google仍然是主要的搜索引擎，即使Z世代更倾向于在社交媒体上搜索信息，但Google仍然是小型企业营销的重要资源中心，因为它能聚合所有购物选项。Grow with Google 提供各种资源，包括 Google 辅导员、分类资源、视频教程和指南，以及 Google 商家信息档案，对于 SEO 非常重要。SCORE 提供各种资源，包括指导、活动、网络研讨会、课程、工作坊和营销模板，帮助小型企业发展。HubSpot Academy 提供免费课程和工具，例如网站评分工具，帮助小型企业改进其营销策略。美国小型企业发展中心 (SBDC) 提供咨询、培训和工具，帮助小型企业启动和发展，并提供面对面和在线的研讨会和会议。 HARO（帮助记者）已于2024年12月停运，但其替代品（如Qwoted和Hero）可以提供类似的免费公关机会，帮助小型企业与记者联系。美国商会会员资格虽然需要付费，但它提供了许多有价值的资源，包括营销讲习班、人脉拓展机会和本地社区推广机会。The Seasoned Marketer 网站和 SOB 社区提供各种营销资源，包括博客文章、免费下载、模板、工作坊和会员支持。 Vivian: 我更倾向于在Google上搜索特定商品，而不是在社交媒体上搜索。SCORE 为处于不同发展阶段的小型企业提供资源，包括指导、帮助制定营销计划以及与银行贷款申请相关的帮助。HubSpot Academy 的课程和资源基于 HubSpot 平台的广泛客户基础和行业知识，因此非常可靠。商会会员资格虽然需要付费，但它提供了许多有价值的资源，包括营销讲习班、人脉拓展机会和本地社区推广机会，并且可以帮助小型企业与当地政府建立联系。SOB 社区是一个付费会员制平台，提供视频教程、营销资源数据库、社区互动和每周 Zoom 会议，帮助小型企业主进行营销，并提供一个互相学习和交流的平台。

Deep Dive

Chapters
This chapter explores the evolving landscape of online search, contrasting the enduring relevance of Google with the rising influence of social media platforms among Gen Z consumers. The discussion highlights how search intent and purchasing behavior differ across generations and platforms.
  • Gen Z's search habits differ from older generations, favoring social media over Google
  • Google remains the dominant search engine for many, particularly for direct purchase intent
  • Grow with Google offers valuable resources, coaches, and certifications for small businesses

Shownotes Transcript

Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing.

This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of and consider using.

Know a marketing resource we didn’t mention? Share it with us in the comments or on social media!

PLEASE FOLLOW AND LEAVE A 5 STAR REVIEW!

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob)

Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

03:48 Grow With Google

11:45 Service Corps of Retired Executives (SCORE)

15:56 Help A Reporter Out (HARO)

20:07 HubSpot Academy

24:00 Small Business Development Centers (SBDC)

30:25 The Seasoned Marketer & the S.O.B. Community

34:12 TLDL: Marketing Resources for Your Small Business

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Grow With Google: https://grow.google)

Service Corps of Retired Executives (SCORE): https://www.score.org/topics/marketing)

Qwoted (HARO Alternative): http://qwoted.com/)

HubSpot Academy: https://app-na2.hubspot.com/academy/242424395/)

Small Business Development Centers (SBDC): https://www.scsbdc.com/training-events)

U.S. Chamber of Commerce: https://www.uschamber.com)

The Seasoned Marketer: http://theseasonedmarketer.com/)

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob )

____________________  

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com)

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer)

**Facebook: https://www.facebook.com/theseasonedmarketer)

**Instagram: https://www.instagram.com/theseasonedmarketer)

COLLABORATION REQUESTS TO: [email protected]