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cover of episode OTT Advertising: What Is It & How Can It Grow Your Small Business

OTT Advertising: What Is It & How Can It Grow Your Small Business

2025/6/26
logo of podcast S.O.B. (Small Owned Business) Marketing

S.O.B. (Small Owned Business) Marketing
AI Deep Dive AI Chapters Transcript
People
A
Advertisement
C
Chelsea
V
Vivian
Topics
Vivian: 作为小型企业主，我了解到OTT（Over The Top）广告是一种在流媒体服务上进行的广告形式，例如在Netflix、Hulu和Spotify等平台上投放广告。这种广告方式的优势在于，它能够绕过传统的有线电视广告模式，直接触达目标受众，并且在预算方面也更加灵活。我发现，即使是预算有限的小型企业，也可以通过OTT广告来实现有效的营销推广。 Chelsea: 我认为OTT广告对于小型企业来说是一个非常值得考虑的选择。它不仅具有成本效益，而且能够通过精准的定位功能，将广告投放给最有可能成为潜在客户的受众群体。与传统的有线电视广告相比，OTT广告提供了更多的控制权，让企业可以根据自身的需求和预算来灵活调整广告策略。此外，OTT广告的形式也更加多样化，可以是视频广告、音频广告，甚至是简单的展示广告，这为小型企业提供了更多的创意空间。

Deep Dive

Chapters
This chapter defines OTT (over-the-top) advertising, explaining its nature as a hybrid of traditional TV and social media ads. It clarifies the term 'over-the-top' by contrasting it with traditional TV ad placements, highlighting the direct access to streaming services that OTT offers.
  • OTT advertising combines the reach of TV advertising with the flexibility of social media ads.
  • It bypasses traditional TV stations, allowing direct access to streaming platforms like Netflix, Hulu, and YouTube.
  • Podcast ads are also considered a form of OTT advertising.

Shownotes Transcript

What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me?

This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing.

Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments!

Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected]. )

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Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review

05:29 Understanding Over The Top (OTT) Advertising

10:27 Benefits of OTT Advertising

17:46 OTT Advertising and the Marketing Funnel

24:14 OTT Advertising vs. CTV Advertising

28:49 Cable Cutters: Who Are They?

34:25 How To Get Started with OTT Advertising

36:57 TLDL: Key Takeaways on OTT Advertising

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