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cover of episode The Marketing Game: Our Parents Guess Our Marketing Adventures

The Marketing Game: Our Parents Guess Our Marketing Adventures

2024/12/26
logo of podcast S.O.B. (Small Owned Business) Marketing

S.O.B. (Small Owned Business) Marketing

AI Deep Dive AI Insights AI Chapters Transcript
People
C
Chelsea
V
Vivian
Topics
Chelsea: 我曾在Sonic得来速餐厅门口进行市场调研,顾客反应冷淡,体验非常糟糕。此外,我还曾犯下录制视频忘记打开音频的错误,不得不重新录制,向客户道歉。在一次医疗保健营销活动中,我为一位医生举办了午餐会,但医生全程没有与任何人交流,这让我感到沮丧。最后,我还曾为急诊中心寻找一名会旋转广告牌的人,这经历十分有趣且具有挑战性。 Vivian: 我曾为一位医生制作黑白明信片,这是一种成本低效的选择。我还曾与一位沙龙老板讨论是否在社交媒体上使用私密部位的照片,最终决定不使用,这需要谨慎的考虑和沟通。最后,我曾被要求为急诊中心雇佣一名旋转广告牌的人,这让我感到意外和无奈。

Deep Dive

Key Insights

What was the purpose of standing in front of a Sonic drive-thru for market research?

The purpose was to gather data on customer preferences, such as burger choices, by asking people in the drive-thru about their preferences. However, it was challenging because most people were hungry and unwilling to engage.

Why did a doctor request black-and-white postcards for marketing?

The doctor wanted to save costs by printing postcards in black and white instead of color. However, this decision was not ideal, as color postcards are more effective and the cost difference is minimal.

What happened during a physician site visit where a lunch was hosted?

During the visit, the provider did not engage in conversation with the marketing team or the nurse practitioner brought along for networking. Despite ordering specific meals from a requested restaurant, the provider only ate and did not participate in any meaningful discussion.

What was the outcome of recording a video without audio for a doctor?

The entire video had to be re-recorded because the microphone died during the initial recording, resulting in no audio. The doctor, though understandably upset, agreed to redo the video without further issues.

Why did an urgent care center hire a sign twirler?

A doctor at the urgent care center was inspired by a sandwich shop in California that used a sign twirler for marketing. Despite initial reluctance, the marketing team hired a professional sign twirler through Craigslist to promote the urgent care center.

What was the controversial discussion about imagery for a salon's marketing?

The discussion revolved around whether to include explicit before-and-after photos of Brazilian waxing in the salon's marketing materials. Ultimately, the salon decided against it, opting for other visual content like testimonials and less explicit before-and-after photos.

What lesson was learned from the networking lunch that went wrong?

The lesson was to use personal topics like family, pets, or hobbies to break the ice when networking, especially with individuals who are uncomfortable or unresponsive. This approach can help lower their guard and facilitate better business conversations.

Chapters
A holiday special episode where the hosts' parents guess their marketing misadventures. The game's rules are explained, setting the stage for funny and embarrassing stories.
  • Family game episode
  • Marketing misadventures
  • Parents guess stories

Shownotes Transcript

It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents to join the show for a hilarious trip down marketing memory lane.

 

We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who knows us better? Who’s totally stumped? Tune in to find out!

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 

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Chapters:

00:00 Thank You For Listening & Please Leave a Review

01:27 Family Game: Guess the Story

03:00 Market Research at the Sonic Drive Thru

05:14 Networking Gone Wrong

13:02 Recording Mishap - No Audio

17:10 Sign Twirling for an Urgent Care Center

20:24 To Show or Not to Show: Controversial Imagery

25:56 Wrap-Up and Reflections

 


𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob)

 


 

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