The purpose was to gather data on customer preferences, such as burger choices, by asking people in the drive-thru about their preferences. However, it was challenging because most people were hungry and unwilling to engage.
The doctor wanted to save costs by printing postcards in black and white instead of color. However, this decision was not ideal, as color postcards are more effective and the cost difference is minimal.
During the visit, the provider did not engage in conversation with the marketing team or the nurse practitioner brought along for networking. Despite ordering specific meals from a requested restaurant, the provider only ate and did not participate in any meaningful discussion.
The entire video had to be re-recorded because the microphone died during the initial recording, resulting in no audio. The doctor, though understandably upset, agreed to redo the video without further issues.
A doctor at the urgent care center was inspired by a sandwich shop in California that used a sign twirler for marketing. Despite initial reluctance, the marketing team hired a professional sign twirler through Craigslist to promote the urgent care center.
The discussion revolved around whether to include explicit before-and-after photos of Brazilian waxing in the salon's marketing materials. Ultimately, the salon decided against it, opting for other visual content like testimonials and less explicit before-and-after photos.
The lesson was to use personal topics like family, pets, or hobbies to break the ice when networking, especially with individuals who are uncomfortable or unresponsive. This approach can help lower their guard and facilitate better business conversations.
It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents to join the show for a hilarious trip down marketing memory lane.
We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who knows us better? Who’s totally stumped? Tune in to find out!
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?
Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob)
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
Chapters:
00:00 Thank You For Listening & Please Leave a Review
01:27 Family Game: Guess the Story
03:00 Market Research at the Sonic Drive Thru
05:14 Networking Gone Wrong
13:02 Recording Mishap - No Audio
17:10 Sign Twirling for an Urgent Care Center
20:24 To Show or Not to Show: Controversial Imagery
25:56 Wrap-Up and Reflections
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob)
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com)
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]