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cover of episode The Power of Repetition in Small Business Marketing

The Power of Repetition in Small Business Marketing

2025/6/19
logo of podcast S.O.B. (Small Owned Business) Marketing

S.O.B. (Small Owned Business) Marketing
AI Deep Dive AI Chapters Transcript
People
C
Chelsea
V
Vivian
Topics
Vivian: 作为小企业主，我深知大家投入了大量心血。如果不重复宣传，就辜负了自己的努力。平台算法和用户偏好导致信息传递存在障碍，因此重复信息至关重要。重复并非简单复制，而是以不同形式传达核心信息，加强品牌认知，鼓励客户采取行动。我建议大家不要害怕重复，要勇于创新，找到多种方式表达相同的内容，确保信息触达目标受众。 Chelsea: 我认为重复在营销中至关重要，因为它可以帮助我们不断提醒客户我们的品牌。虽然我们可能会觉得重复很烦人，但实际上，只有我们自己才会听到所有内容。客户需要多次接触我们的品牌才能建立信任并最终购买。我建议大家不要把客户的分心误认为是不感兴趣，要持续与客户互动，并利用各种渠道进行重复宣传，包括社交媒体、电子邮件营销和线下活动等。

Deep Dive

Chapters
This chapter explores the importance of repetition in marketing for small businesses. It challenges the notion that repetitive marketing is annoying and explains why it's crucial for reaching customers and building brand awareness. The discussion includes how different platforms and algorithms affect visibility, emphasizing that repetition is key to cutting through the noise.
  • Repetition in marketing is not annoying; it's essential for brand awareness.
  • People don't see all content; repetition is needed to reach customers.
  • Different platforms mean different audiences; repetition across platforms is necessary.

Shownotes Transcript

Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good! 

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are talking about repetition and why it is NOT annoying, but instead plays an important role in marketing.

Reinforcing messaging, building brand awareness, and encouraging customer action are just a few ways repetition can help your marketing. 

Have you noticed repetition within your small business’s marketing? Share your experience in the comments!

 

Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected]).

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

 An extensive library of tutorials. 

A community of like minded small owned businesses.

Free downloads and templates for you to jumpstart your marketing.

A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob) 

 

Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

02:41 The Importance of Repetition in Marketing

13:39 Understanding Touch Points and 7-11-4 Rule

22:59 Real Life Examples of Repetition

29:09 TLDL: Key Takeaways on Repetition in Small Business Marketing

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob)

 

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Episode Transcripts: https://sobmarketing.com/blog) 

 

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