Turning Passion into Profit: Finding Your Niche Community (With Special Guest Southern Curiosities)
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Thinking about turning your passion into a business? This episode is for you! ✨

In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion.

Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she: 

🎨 Turned her passion into a thriving business 

🌟 Found her community and built strong relationships 

📈 Leveraged markets to achieve success 

📢 Promotes herself through meaningful customer communication

Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive!

Make sure you read the Related Content section for more information on Southern Curiosities!

Chapters:

00:00 Introduction

01:59 Southern Curiosities: Ethical Taxidermy and Art

10:15 Finding Your Audience and Building a Community

19:00 Finding Markets and Success

30:00 Success Metrics and Building Relationships

34:43 Post Communication to Build a Community

38:43 Navigating Pricing and Competition in the Market Industry

42:37 Support and Camaraderie in the Small Business Community

51:54 Taking the Leap: Pursuing Your Passion as a Business

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Southern Curiosities: 

Website: https://www.southerncuriosities.com)

**Instagram: https://www.instagram.com/southerncuriosities/)

**Facebook: https://www.facebook.com/southerncuriosities)

**Tiktok: https://www.tiktok.com/@southerncuriosities)

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

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