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cover of episode What Is Brand Reputation and Why It Matters For Your Small Business

What Is Brand Reputation and Why It Matters For Your Small Business

2025/3/13
logo of podcast S.O.B. (Small Owned Business) Marketing

S.O.B. (Small Owned Business) Marketing
AI Deep Dive AI Chapters Transcript
People
C
Chelsea
V
Vivian
Topics
Vivian: 品牌声誉对小型企业至关重要，如同约会中的名声，一旦受损，就很难重建信任和信誉。我们需要了解其重要性、管理方法以及整体讨论，它会影响人们对你的评价和购买意愿，也会影响你的SEO，品牌忠诚度和合作机会。 良好的线上品牌声誉会影响搜索引擎排名，即使线下口碑很好，但线上评价差也会影响排名。良好的品牌声誉会提升品牌忠诚度，促使顾客重复购买或推荐，也会增加与其他企业合作的机会。 衡量品牌声誉的三大关键指标：品牌知名度、品牌认知度和品牌忠诚度。积极回应所有评论，即使是负面评论，也能展现你的服务态度和解决问题的能力。主动向顾客征求反馈，可以帮助你及时发现问题并改善服务。 Chelsea: 好的品牌声誉对小型企业来说如同约会中的良好声誉一样重要，它会影响人们对你的评价和购买意愿。良好的品牌声誉建立信任和信誉，从而影响人们的购买决策。品牌声誉会影响搜索引擎优化（SEO），因为谷歌等搜索引擎会优先展示声誉良好的企业。 关注品牌声誉的关键方法是设置谷歌提醒，及时了解网络上的相关信息。定期检查社交媒体上的品牌提及，了解客户评价。不要使用千篇一律的回复来应对负面评价，要真诚地与客户沟通，解决问题。

Deep Dive

Chapters
This chapter defines brand reputation and explains its importance. It emphasizes the impact of reputation on trust, credibility, purchasing decisions, and the prevention of negative online discussions.
  • Brand reputation is crucial for building trust and credibility.
  • Negative brand reputation can significantly impact purchasing decisions.
  • Addressing negative feedback is vital for maintaining a positive reputation.

Shownotes Transcript

As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is brand reputation?

In this week’s episode of the S.O.B. Marketing podcast, Vivian and I are talking about what brand reputation is, why it’s important for your small business, and how you can go about managing it for your brand. We want all you S.O.B.s to have a strong brand reputation - so check out this episode and go be the BEST S.O.B. you can be!

 

PLEASE REMEMBER TO LEAVE A REVIEW AND FOLLOW!

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Chapters:

00:00 Thank You For Listening & Please Leave a Review

02:29 Introduction to Brand Reputation

10:35 How Brand Reputation Affects SEO

14:02 Brand Loyalty

21:18 Brand Reputation & Collaboration

23:57 Managing A Good Brand Reputation

39:46 Measuring Brand Reputation

42:10 TLDL: Brand Reputation - Its Importance and How To Manage _________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

SEO in 2025: https://youtu.be/aZG5wBIfVDo)

How To Set Up Google Alerts: https://youtu.be/cnJqsNJXaWw?si=a4oXTA-3uBJux8s4)

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