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Does anyone need Wawa?

Oh, not water. No, no, no. Brandon's too much. Oh, that's adorable. That's so cute. You got to put that in there. That's the show intro right there. That's totally it.

yo what is up people of the internet welcome back to another episode of the waveform podcast we're your hosts i'm marquez i'm andrew and i'm david and today we're gonna play play is it a game oh we're gonna call it a game we're gonna run through we're gonna have a session of we're gonna do a thing where we have hats now i'm confused headlines in a hat we're gonna do headlines in a hat today which is great we've got a whole bunch of stuff about blue sky we've got final cut updates i've got um i'm also on the fence about

Laptop decision, maybe we'll jump into that with Final Cut, but also a new EV company and more goodies. But first, I do think it's worth having a conversation about sponsors because of the last week, or it was the beginning of this week, we put a video on the main channel, a DJI, I always say that too fast, DJI video with the Action Cam 5 Pro.

and it was a full sponsored video and the reactions were very strong. I think obviously the main thing or the extra thing on top of that was I did something very dumb in the video with the car, with driving, so that was cut out of the video and rightfully people were very mad about that. But,

Aside from that, the whole conversation about sponsored videos sort of comes up every once in a while, and I think it's kind of interesting and maybe worth revisiting, maybe not, but I think it is kind of interesting that basically...

I look back at the history of the channel in the past couple years just to see what the rough frequency is, what the cadence is. We've done roughly one sponsored video per year. - One fully sponsored. - One fully sponsored video. And I think there is some nuance to it because we've talked about sponsors before on this show, on this channel, on other channels.

there are different types of sponsorships there are mid roles there are end roles that are like right at the end of the video there are pre roles there are full sponsored videos there are sponsored segments inside of videos right so there's a whole bunch of different versions of a sponsored video and we've tried to mix it up but I think here's my main takeaway from doing a sponsored video in the current YouTube

that we're in, which is...

I'll ask you guys a question. What do you think is the ideal sponsor to say yes to? Because we've accepted a couple sponsors and we've also said no to 99.9% of the things that show up in our inbox. What makes the ideal sponsor to say yes to? Is that the Taco Bell chime? That's a great example because you can speak to why Taco Bell would be a good sponsor. I know the answer you're looking for.

And I also understand the issue with that being the answer. What you're going to say is it's something you genuinely, you like and enjoy and outside of being paid for it, you think is a good product. Right. I think that's... I'm assuming that's what you're looking for. That's about what I would say. Yeah. Is that what...

Does that make sense? Yeah, that's... Okay. Yeah, and I... But at the same time, I 100% see that it can seem untrustworthy to say, hey, I really like this product, but I'm also getting paid for it. And I do think that's...

one of the reasons we picked this as one of the you know I think you said the last sponsored video was Insta360 in September 2022 that was the last sponsored video yeah fully sponsored video of like a single product and so when

When DJI came to us with this, we've been using the DJI action cameras for a while. Alice and I used it to go in third person like over a year ago. They're pretty cool. And one of the main reasons we could do it in that video is because it has this like really neat feature of being able to plug in. And I'm also going to preface this. We did just get paid by DJI. So even everything I'm saying now should be taken with a grain of salt. Totally fair. In any way, shape or form. But it had this like webcam feature that was totally plug and play. And that's how we were able to just plug it in and go third person. Yeah.

So we've been using them for a little while, but we liked the product. We thought it had a couple of cool features and we looked back to see the last time we did an action cam video and it was 10 years ago. Funny enough, it was being a dog in 4k with a GoPro, a video that people thought was sponsored because like at the end of it, you put the GoPro logo. I was inspired by the GoPro commercials and I put the like the like action thing at the end. Yeah. Yeah. Um, so yeah, I 100% see the,

why no matter how much you like a product, if you get paid for it, it seems disingenuous. And there's no real way to prove that you actually like the product there. Yeah. Yeah, and I think in general, it kind of...

especially when the channel reviews a lot of products, it just isn't the look anymore to do a video. I think the nuance basically is lost that it's not a review. I think that's what it comes down to. I think a lot of people watch that video and thought two things. One, because this is an ad, I cannot trust anything that is said. So even though I actually have a lot of plans to like record more things outside the studio and do all sorts of other things with cameras that aren't the red in the studio,

That just kind of gets ignored because it's a sponsored video and people want to focus on that and I totally get it. And then if you do other videos that are in a similar style, people no longer know if they're sponsored. Even if you're extremely clear about disclosing it and follow every rule to the T the best you possibly can.

So I think my learning is like, okay, yeah, fully sponsor videos. I think I'm done with those. And I think we still have lots of ways of integrating sponsors that we really believe in their products and actually like and use in ways like we do here on the podcast and we do on the studio channel and like we've done with mid-rolls and dope tech and all sorts of other fun places. And things that are unobtrusive to the regular content we're putting out. I think like...

Doing these end roll things is kind of something that we've fought with advertisers or like different companies with pretty hard and are definitely taking a hit in terms of what we're getting paid because we'd rather put it at the end of a video than the beginning of a video because it interjects less into things. But yeah, no matter what we say and I get like you should take every single content creator seriously.

Like with a grain of salt on anything that they say, that should just be like kind of how you tackle anything in media at all. And the only thing we can do is try and prove our trust, which we're

We haven't been doing the best of job lately, but I still truly believe that we're a trustful organization. Yeah. I think I also, I watch a lot of YouTube. I watch a lot of YouTube and I actually watch when people do integrations in their videos. I know most people probably don't, but I watch them. I watch a lot of videos. And my least favorite type of integration is when it like interrupts or just like

hard cuts and shifts to a ad read that doesn't feel like the creator cares about it at all or actually cares about the integration or wants to make it entertaining or anything like that. You do see that sometimes. And I think a good integration is the opposite of that. So I still think that that's true and I think that there's good ways to do that, but that's something I keep noticing. I wish ads were better, which is the general...

evergreen statement. Nobody loves ads, but that's something I noticed. If anyone was looking at the Action 5 after that and is worried that it's a sponsored thing, there's a bunch of really good content directly comparing it to the GoPro Hero 12 and Hero 12 now, I believe, and the new Insta360. I forget the name of it, but there's some really good ones out there, and I watched all of them. But yeah, that's, I think, the end of

unless anyone else has anything to add to. I also think we kind of messed up with the title, but...

Yeah, exactly. I think there was a world where we just called it DJI Action Cam 5 Showcase and that was it. The video that I made, I didn't want to just... I think if you're a sponsor who makes a product, you want a video to look kind of like a review. I wanted the opposite of that. It should be very clear that it's not a review. So I did a video talking about different ways to use this camera and obviously talked about the features.

But, yeah, I wanted to also title it in a way that included that stuff, which ended up, I think, yeah, being a mistake and it shifted too far towards people thinking it was kind of baity, like, oh, you're talking about like a big update where it's just a video about a camera. So that is totally fair. But we do have other things to talk about that we can jump into. Yeah. Now we can get into headlines in a hat. Who wants to go first? Whose hat is this? What do you mean whose hat is this? Why do we have that hat? It's Zorro's.

It looks like it, but zero doesn't work here. So I'm just kind of wondering. Yes. Anyway. Okay. Yeah. We can just jump in. Start with headlines and a hat. You're going first? Am I? You're picking out of your own hat. I feel like that's bad luck. Do you want to go first, David? Okay. David, go first. Okay. Pick any headline. All right. I got Mariah's new video. Oh.

This headline comes to us from YouTube.com. Mariah herself, the video editor here at the studio, just launched her first video on her personal YouTube channel. And it is about the very unhinged, really, really old menus that are all stored in the same place. Yeah, there's someone who collected a bunch of old menus throughout the years, and it's in a New York public library, I think. And she went through them, and it is...

Yeah. And wild. And she did a great job. Did you all watch it? I know you did. No, it's not linked anywhere. I should. Oh, I will link it in our Slack or after. We will link it in the description. But she does a great job at like going through these old menus and providing context of what the.

what the times were like when that happens. And then I think at the end, she visits one of the places that's still around Delmonico's Steakhouse. It's been around for like 100 years. I went to Delmonico's a few weeks ago and I did not know she was working on this video. So I just sent her a picture of one of the really old menus in the world. She's like, how did you know? I was like, how did I know what?

That's awesome. Steak's pretty good. It's a really, really good video. We'll link it. But if you have any interest in food or just history, it's well worth the watch. Mariah has a very unhinged but also creative... What do you mean? Mariah is completely hinged all the time. Right. Yeah, anyway. It's a fun video. You should go watch it. Next hat. One more before ad break. Okay. Hmm.

The problem is we get one of the long ones here. I'll try to... Yeah, try and pick the short one. I don't even know what that is. Let me try a better snare drum roll. Hold on. Here we go. That was all right. USB-C MIDI controller? Okay, I got this one. Did you see this? Yeah, I checked it. I read the script before the show. Okay. Do you want to explain it then? Because I was going to explain it to you to see what you thought. Sure, I'd be happy to explain the Zephyro. Okay, I'll start explaining it and then Ellis, you can jump in. Okay, so...

No, it's not Thunderbolt 5. An Italian startup is working on this USB-C accessory for mobile devices that basically looks like if you plug the vape into the bottom of an iPhone, and then you can blow into it and then use controls on the screen to essentially create a

I don't know how to use the term MIDI, if I'm being honest, but a MIDI wind instrument. Does that make sense? So it's like you can change the sound of the instruments and then through blowing through it and using the different controls like a regular wind instrument. Now your phone...

becomes a wind instrument. You know what's really funny? It's always really hard to explain to people how MIDI works and what it is, but in this room, and with our audience specifically, I can relate it to something even more nerdy and arcane that all you nerds actually know about, which is the way keyboards work with ISO standards, where

When you hit a key on your keyboard, it's sending just like a number to your computer, right? And then your computer goes like, oh, what language am I looking at? What font is selected right now? And then it actually pulls the character, right? But there's this transference of information between rote number on a keyboard to text.

perceived experience by human beings, right? And that is exactly how MIDI works. Like MIDI is an information for storing the notes when they're played, how loud they are, and how long each note is. And then you send that to an instrument that ingests that and spits out musical tones. And so through this controller, it's using the breath...

Being able to judge how long it is, potentially how loud it is because of the amount that you're blowing into it. Yes. And the finger buttons that you're pressing on your phone will tell you what notes it is. And then you can plug this into or wirelessly hook this up to a computer and control any instrument in any audio software with it. But yeah, it seems pretty nifty. I would like to try it. For those of you that don't know, I...

play wind instruments. So I would really like to try this. So there is like an established version of this. It's called the EWI, which stands for electronic wind instruments. It's been around since the 80s. But this thing seems pretty cool. How much is that, the EWI? Different people make different ones. It's not like one thing. It's like a family that different people compete on. I think right now the cheapest ones are in the $300 to $400 range and the most expensive ones are in the $1,200 range. But that's like a whole range.

like a physical instrument that you hold. So what's cool is, not Zephyro, Artenoise? Artenoise is the company. I think the Zephyro is the name of the product. So the Zephyro is sort of like the mini version of Artenoise's flagship product.

which is the mouthpiece attached to a full recorder so that you can play it like a recorder or play it like a digital instrument, which I think is like a really cool education tool. But yeah, I'm curious about this. When I first saw it, I was like, David knows what I'm talking about. Do you remember Smule? Is that the company?

that made all the like og ios music apps oh and they had an ocarina app oh yeah do you remember this where you'd like you'd blow on the microphone of your iphone 3gs and like that's like and like play and so like i'm sure this sensor is probably better than just blowing on the microphone but it does seem like uh

It's a similar thing. So yeah, if I got my hands on it, I would totally play it, play it for you guys, flex my saxophone and flute skills. I will note that this is a new Kickstarter with very...

It has passed its goal of backing, but just for context on what it is slash isn't, it's not shipping yet. Right. We're hoping it becomes real. That's what we think. I do think because of the real... When's the last time you saw a Kickstarter where the goal was $5,000? $5,000?

all the time. Really? Well, there's a lot of companies now that totally have the funding to just make a product, but for some reason they launch on Kickstarter first. It feels like a pre-order process. Where it's most likely ready to go, but let's do the safest pre-order way possible. And that's what this is.

You were mentioning $400 for a full instrument. I know this is not the same, but this is about 50 bucks, which is pretty awesome. Right. It is. It is awesome. You know, the the ones the $400 ones are professional. For sure. Yeah. For people who are, you know, have real music jobs. I feel like that costs more than an actual instrument.

400? Yeah. Well, my trombone didn't cost that much. My ocarina was... I have a really nice ocarina. If that's how you feel, don't ever look up how much a professional bassoon costs. A trombone is $150, $250. I guess that's like... Maybe instruments are like... I don't want to say watches, but they're kind of like cars in that the price...

to performance ratio that you can aim for is widely varied based on price range. You can get a $20,000, you can get a $5,000 car, you can get a $5 million car and there will be differences. Yeah.

But then also, Marques, remember that a lot of instruments are made of wood, which introduces a whole other factor of where was this wood cultivated? What year was this tree cut down? Anyway, enough Ellis Music time. Those are triple bass ocarina for $2,000.

All right, we're off the deep end. This thing seems really cool. If you're interested in learning how to play a recorder, which people joke about it, but the recorder is a really great way to get your first musical experiences.

I think this could be a cool thing for you. And then also, if you're interested in going from something like the recorder to producing music in Logic or Ableton, it does seem like you can use the Zephyro as a controller for that. So if you get good at recorder, now you can make sick beats with the recorder. The recorder to DJ pipeline. Yeah, it's real. Anyway, thank you, Andrew, for giving me a chance to talk about music. Instruments.

You're welcome. Let's hit the hat. Yeah. We should take a quick break. We do have time for a break, but we also have time for trivia.

Trivia. So we were just talking about MIDI. Question about MIDI for you. It stands for Musical Instrument Digital Interface. So that's not the question that I'm going to give you. Can you just play a song in MIDI and we guess what song it is? No, you can't. That was the whole thing is you can't play MIDI. Yeah, MIDI is just like notes. It's just the information. Yeah. It's like saying, it's like trying to...

Damn it, did Mike explain? It'd be like typing on a keyboard not connected to a computer and then being like, read this. All right, let's start the Zillow, play the music. Sorry. Challenge, don't trigger Ellis on MIDI. Oh my God. Impossible. The question, Ellis mentioned that MIDI has velocity. I didn't.

Yeah, he did. No, he didn't. I don't think he said that. You said it has this, this, this, this, and velocity. No, I said... Guys. I said it's the length of the note and it's how loud the note is, which is velocity, but I didn't use the word velocity. You're too smart. We need to leave this all in. For the third time. This is the hardest level of the challenge. The value of velocity in MIDI ranges from zero to what? Ooh. Ooh.

That is the question. We're all going to guess the same thing and we're all going to be wrong. Oh, man. Well, I'm writing it anyway. I think it's right. Well, it's for later. Okay. Well, we're going to think about it. If you want to think about it, you can think about it too. The answers will be at the end like usual. We'll be right back.

Hey, it's Liam from Decoder with Nilay Patel. We spent a lot of time talking about some of the most important people in tech and business, about what they're putting resources to and why they think it's so critical for the future. That's why we're doing this special series, diving into some of the most unique ways companies are spending money today. For instance, what does it mean to start buying and using AI at work? How much is that costing companies? What products are they buying? And most importantly, what are they doing with it? And of course, podcasting.

Yes, the thing you're listening to right now. Well, it's increasingly being produced directly by companies like venture capital firms, investment funds, and a new crop of creators who one day want to be investors themselves.

And what is actually going on with these acquisitions this year, especially in the AI space? Why are so many big players in tech deciding not to acquire and instead license tech and hire away co-founders? The answer, it turns out, is a lot more complicated than it seems. You'll hear all that and more this month on Decoder with Nilay Patel, presented by Stripe. You can listen to Decoder wherever you get your podcasts.

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Learn how to get the new iPhone 16 Pro with Apple Intelligence on them and the latest iPhone every year with AT&T NextUp Anytime. AT&T, connecting changes everything. Apple Intelligence coming fall 2024 with Siri and device language set to US English. Some features and languages will be coming over the next year. Zero dollar offer may not be available on future iPhones. NextUp Anytime feature may be discontinued at any time. Subject to changes, additional fees, terms, and restrictions apply. See att.com slash iPhone for details. All right, welcome back. We have more headlines. It's the same hat.

But here, you can see there's headlines in the hat. Andrew, pick a headline. Let's talk about it. You looked at that one. I did, and then I can't read it. Okay. I have the Scout Motors EV headline.

I saw some posts about people fawning over this thing. We had a lot of people say, why didn't you talk about this last week? All right, let me look into it right now in real time. Yeah, I'll give you the quick breakdown, the early breakdown. So Scout Motors, which I was not aware of this because I believe it was before any of us were born, was an older legacy car manufacturer. They stopped producing it in 1980. I can see where this is going. You were around back then, weren't you? Get out of here, Adam.

um well they're back now as a new ev startup but they are under the vw group so like it vw owns them okay so we have like a little more backing than our regular uh like lordstown uh maybe you know startup section but um they just announced their new truck the terra and the traveler suv both of these vehicles are sitting on

an EV platform that they created that they're not using from VW. They're making their own EV platform, like battery base, just different types on the top. Claims could be starting under $60,000, but it's not going to be produced till 2027. So who on earth knows if that price will even be able to go up? Also, every single time we hear a price from a car manufacturer, it's 30 to 40% higher when it actually looks. Pretty much. Even like some of the, like Rivian launched with the high price it said, and then still was like, no, they jacked it by 30, right?

Yeah, but they launched and had all the pre-orders in and paid for it and then tried to put it up. Not a great. But yeah, SUV and a truck, they are extremely similar to another company partnered with VW now, which is Rivian. Yeah, they look just like Rivian. Actually, I believe the Rivian partnership...

pretty much just went through its first stages of the like billion dollar loan that they're, and it's like 5 billion over the next X amount of years. Um, and they do say that like part of this could potentially come from that VW is licensing Rivian zonal hardware design. Um, so we probably are going to see some Rivian, uh, similar things in here and probably in the software as well. Um,

And they do look, this is an R1S and an R1T pretty much with, instead of circular lights, they're like bar lights. Slots. Or like slots, yeah. But yeah, Scout used to be this kind of like utility-ish, off-road, fun, sporty type of like,

vehicle and they're focusing a lot on that one really interesting thing about it is these will have a gas powered battery generator for extra range where there is a fuel tank but all it does is run a motor that charges the battery and i'm assuming this will mostly just be used for if they're

talking about off-road that much. Like, if you're really going off-road, actually off-roading and might need extra range or are scared of being off-road. Or hopefully if you, like, ran out of range and then you needed to charge the battery to get to the charger. Like, if I'm stuck in traffic on the Jersey Turnpike. Okay. I'm intrigued. I mean, I'm scrolling through this website. This website is extremely elaborate and, frankly, probably costs as much as the car. This is super... Well, it costs more than the car because it doesn't exist. Yeah. This is a crazy elaborate website. So, shout-out to them for the website. But...

um i'm scrolling through i'm looking at the pickup truck specs body on frame it says pure electric models offer up to 350 miles of range and then the extended range models offer 500 miles of range or more through the built-in gas power generator so fun fact we're testing an ev or a hybrid right now that's doing the exact same thing it's called the lee auto l9 that has a gas generator it's the new it's the other one not the mega oh

Yeah. So the L9 outside has, I think it's like 1,000 kilometers of range or like 1,400 kilometers combined. But it's always driving from the electric drivetrain. The battery just either charges up via regen and plugging in or the gas power generator. So you're always driving on the instant throttle and the efficiency that comes from the electric drivetrain built in. But with a little bit of peace of mind that if you need to go, you don't have to plug in. You can just fill up with gas and the generator can get you some more range.

I like that idea. It's cool. There are others that do that as well. The other question mark is like, okay, is this company going to actually figure out how to manufacture these and ship them? Question mark by 2027. We'll see.

If they can execute on it like they did on this website, it's gonna be an incredible truck. - Wait, yeah, I need to, you are not kidding about this website. It starts with a video, which is like, I'm not always huge into videos, but when you scroll down and the cars drive at you based on your scrolling and then swap into the old Scout, that is elite level of, whoever is the web designer there

Shout out. This is incredible. We'll know where all the money went when they don't deliver these cars. Yeah. This reserve now button down here might be going straight into this internet, the website design. Really serious website. Oh my goodness. So when you go to reserve, you can buy the electric only version up to 350 miles of range, or you can buy the electric and gas version and it's $100 and it is refundable until your order is confirmed. Options and pricing may change.

I think, yeah, I see the Rivian comparison for sure. A lot of the colors look like Rivian, a lot of the shapes, a lot of the general vibes of outdoorsiness and adventure look like Rivian. So that's great. People love that. I mean, this truck looks like a Rivian from the side. Yeah, from the side. Like every shape of the every part of it, pretty much. So, yeah, the question is, like, do you think this will get there or do you think Ford will make the Bronco electric first? Like what's going to do what's going to happen first? Who knows?

But I like it. It's cool. I think Ford will announce the electric Bronco before the ships. And then just who ships first? Yeah. Because I remember the Rivian was announced and the Cybertruck. And they were just kind of like, which one will come first? The Rivian came out first. And then the Cybertruck came out after. So people were just kind of like trying to pick between them. People meaning me. So it's curious to see, like, are people going to put money down for the Scout? A hundred bucks is kind of nothing. So they can just sort of drum up money.

reservations and attention and that's great but then yeah what happens between now and when they ship we shall see i don't do you think ford's gonna do an electric bronco i thought recently they were like kind of cutting back on some of their ev stuff and well i wonder if the bronco is going to be i think they should do a maverick because that's so i think there's a couple things in their lineup that would be awesome as evs or as hybrids like this both of those i think the maverick i think the bronco

And I think the audience of people who like the Maverick and the Bronco and associate it with the outdoorsy-ness that the Scout is trying to have, there's like a big overlap there. Yeah, I...

here's my, I was talking about this with miles the other day. Do you know the Silverado has the, and I know this isn't just the new Silverado UV. They did it in the avalanche. I think where the, like, what do you call it? Where the wall behind the backseat. Yeah. Yeah. Midgate Maverick would be awesome because like it's smaller. It's not an absolutely absurd size truck, but I'm assuming the bed of the truck would be a,

about the size of like a tacoma not to mention that's some fire alliteration right there midgate maverick that's kind of sick do you know what the size of the maverick bed is probably about four or five feet 4.5 foot but it doesn't matter because everyone who owns maverick is not using the bed

No, we know. The data's, we have the data. People who own trucks do not do truck stuff. We know for a fact. For the most part. Don't lie. F-150s, by the most part, are family haulers. Exactly. But, you know what would be even cooler than an electric Maverick? What? If we brought back the 90s Ford Ranger and electrified that thing. Wait, if you want to talk about bringing back old things and electrifying them,

I got something for you. Wait, were you here for the F-150, the old F-150 EV? No. The F-100. Oh, the F-100. I know. I was so mad I missed that. The F-100 was incredible. I'm talking about the Ford Ranger is a pickup truck the size of a thimble.

You can fit it in your wallet. It's so small. And this is what we need. Like, it only has two seats. There are multiple configurations across the 90s. But this thing is cute and puny. Is this not that much... What is this size compared to a current Maverick? Let's find out. America wants big trucks, unfortunately. Yeah, I know. That's why I like the Maverick. There's a trend going towards smaller trucks. Still trucks, but smaller trucks. There's the Hyundai...

Santa Santa Fe I saw one today Santa Fe or Santa Cruz Santa Cruz yeah Santa Cruz is the truck yeah I love that I saw one today small but is that popular at all it's a foot and a half shorter it exists the old ranger is is that the once a day at least oh thank you is

Is that like versus the like the new Maverick was the old Ranger? Is there a four door version? There is. Yeah. It's shorter than the four door version by a foot. I would assume it's probably about the same size as the four door version. The four door version of the Ranger is still a few inches shorter. Okay. So about the same size. Yeah.

Yeah, small trucks. I mean, the Rivian's a small truck. No, it's not. What are you talking about? It's like a Tacoma. I promise the Rivian is a small truck. Compared to some other gigantic trucks. No, I mean, yes. Like the default truck, the full-size truck that when most people see a pickup truck that they get is an F-150.

To us, it's massive because, yeah, it's massive. That is the normal size truck. There are larger trucks and smaller trucks. The Rivian is definitely smaller, and there are bigger trucks. There are Hummers and Silverados and others. The Maverick and Santa Cruz are significantly smaller than the Rivian, though. Significantly in bed size? Just like full size. I don't know if it's that different. I have a question that I think will tickle our brains a little bit. Yeah. What is the lightest...

An object can weigh and it is still massive.

Massive? Yeah, like for us to describe it as massive. Excuse me. Actually, I think I'm actually asking the opposite question that I mean to ask. Because you're saying the Rivian is not a massive truck, right? I'm saying the Rivian is a smaller truck. Right. But how heavy does something have to be before we're like, no, that's massive. Regardless of size, how heavy does something have to be before we're like, no, that's massive. Even size out of the equation, just weight.

That's hard to add on. Well, there's so many categories. I don't know. Yeah, but just before something, I'm not talking about the depth. I'm just saying before it feels massive. Before our soul goes, that is massive.

Just vehicles? No, anything. Anything. Any object, regardless of size. What is the weight? What is the weight point? There's like bumblebees that weigh one ounce, and then there's the massive two-ounce bumblebee. Look at the size of that thing. It's small relative. Fair enough, fair enough. But, you know, is it a ton? Well, a ton is massive. Debating semantics. Right. It like depends on the object. I'm looking for our souls here, man.

You know what I mean? It's like an F-150 up and tell me it's in the same category. No, no, I don't disagree. I only bring this up because the Rivian is 7,100 pounds. Definitely. All the electric ones are heavier. The Cybertruck is less massive.

So how do we feel about that? The hard EV battery is 6,000 pounds. Yeah, EV battery with weight. EVs just throw weight in a total mixer. Yeah, but I have to say, I think it's fair to call all of these things massive. In my heart. The F-150 weighs much less than the Rivian, but no one would say it's less massive. It's way bigger.

That's all I'm saying. They're not actually talking about weight when they say massive. I know, but I'm just trying to open up our brains and our hearts to like, maybe it's all massive. Yeah. Well, I hope the Scout happens because it looks cool and it seems to have a nice system. You know, the hybrid thing is cool. I think a lot of people want that, so I hope it happens. Now you can have an EV with one of those cool

gas tank accessories on the back that you never use but it's not totally built in so you can still tell people you go off-roading without telling them you go off-roading sure yeah someone needs to put a snorkel on it i want i want an eb with a snorkel so bad i've just realized we only have two more headlines in here so one of these better be long actually both of them better be long i think they kind of know which one i'm gonna get please give me the blue sky one

YouTube scrolling feature. Where is that one? Did you see this? No, what's a YouTube scrolling feature? So there's one of those feature flags that they test on random users but don't necessarily roll out that they do all the time. And they're testing one right now where as you're watching a full-scale YouTube video on your full-scale computer, if you scroll down, it just...

It TikTokifies full-sized videos. Do you guys have it? Because I do. You have it? Mm-hmm. Oh, wow. And so, okay, here, I'll just show you. Ready? Okay. Also, wait, it's only phones. No, it's only phones. It's only Android phones, I believe. Oh, okay. Right now. Right now is what they're testing it on. Okay, sorry. So right here, you know, like a little badanza disc golf, but swoop.

Now we've got, I don't know who this is. Swoop. Let's see. Joe is hungry. Best channel on YouTube. The best channel on YouTube. These are not random. These are related videos. I think it's essentially a new way of scrolling into your related video recommended or yeah. Recommended, you know, hockey. I don't, we haven't hit waveform yet. It's cause I watch all the waveform episodes. I wouldn't recommend that. Good call. Good. Um,

Yeah, I'm interested in this. I think the immediate reaction is this feels like TikTok. And that's not a good reaction in general. Yeah. Well, to us. But YouTube is like, yes, it's this. Perfect. That's exactly what we want to hear. Okay, what if they changed it so that as you swipe, it goes to the most watched part of the next video? Would that change how you feel about it? That would be awful. That would be terrible. Don't give them ideas. I know they're listening. Engagement spiking.

Can I throw out my why I don't think this is that bad? Okay. Sure. Why I hate it and why I don't think it's that bad. Okay. So normally if you're in full screen, the best way to get to another recommended video is you either have to get all the way to the end cards, but let's be real. A lot of YouTube videos, the last minute might be a little bit of like an outro that I don't always watch and I won't get the next related videos or in my end card until it's all the way at the end or I have to get out of full screen.

So I can take the risk and just swipe up and I don't have to leave full screen and I could get there. My biggest issue with it right now is

I didn't even know this was a thing. And I've randomly swiped away in a video I'm actually watching because I like, Oh, I try and swipe down for a notification. I do that all the time. I'm like, I saw a notification in full screen and I try and just swipe down the top to get to my notifications. And I swipe into a video and I've lost my place. So if you swipe down it also, either way, different videos up or down. Yeah. Oh, I don't like that. Yeah. Yeah. Up or down is crazy.

It should only be, well, I guess TikTok's up or down. Well, yeah, but down is, that's if I'm like trying to swipe from this, yeah. Yeah. Oh, yeah, but then I'm going up. So you're going back through the history. Yeah, so it's like a TikTok carousel now. Yep. Yeah. Yeah. The thing that YouTube has always had that I feel like has been saving us from the brain rot of the current internet meta is,

is the fact that you still have intentional content consumption where you are picking something to watch. And yes, there is an algorithm that is like serving up options of things that you watch. And sure, sometimes you just click on whatever's available because you just want something to play. But...

I think that many of the problems that we have in the world right now are because people are just being served stuff and having no intentionality behind what they're consuming. I fully co-sign. In addition, YouTube historically has this thing where they're the biggest video website ever, right? Yeah.

But for some reason they feel the need to also chase other media. They feel the need to chase TV.

Netflix and tick-tock because they feel like threats but they constantly introduce either experiments or features that to me just feel like what if we were more like Netflix if you go to the YouTube summits and you listen the way they talk about YouTube on TV like they are constantly thinking about Netflix affine that experience and having these huge high-res like you know cover art things which is it's nice but it's

That's chasing Netflix. They also chase TV all the time. They try to like intermingle the talent, bring TV talent to YouTube and put YouTube talent on TV and have TV features like they do that all the time. And it doesn't shock me at all that they're doing a TikTok thing. Obviously, shorts is taken off, but like, why not longs, too? Like just they're trying everything. So, yeah, it's just the thing that YouTube's always doing.

willing to do, which I guess you give them credit for being willing to change things up because you could be the same forever. You could be Vimeo, but they're trying new stuff, so good for them, I guess. That's the one thing they have not tried to be. Vimeo? Yeah, that's true. They don't have to be Vimeo. Nope. There's a...

a Mark Zuckerberg quote that is really relevant here, which is in 2012, he said, if we don't create the thing that kills Facebook, someone else will. And I think, uh, yeah. Well, yeah, that kind of goes off. What you were saying was like,

they're scared of these other options. I think that that's definitely an element for things like shorts maybe where like, oh, we have to, or AI or whatever, all these companies are like, if we don't do this, we're gonna be left behind. I also think since they're owned by Google and their stock has to keep going up, they have to look at every possible category and say,

Hmm. 2% of Americans consume this content. But what if they consume this content on YouTube instead? Right. So that's just they're looking at all the available markets that they could just totally trounce on and replace that category completely. Yeah. And that's why they're doing TV and Netflixifying everything. Yeah.

It's fun to watch like the occasional like you'll see like a big push from them to like bring traditional Hollywood celebrities to YouTube. You'll see Will Smith and Ronaldo and all these people start YouTube channels and you're like, who's this for? Yeah.

And you're like, well, I guess it's the people who are watching them on TV. Right. And now they're going to be on YouTube. Mission accomplished. Well, and everyone has smart TVs now, you know, so it's like, what if you could watch everything on the YouTube app instead of the individual? Yeah. I exclusively watch basketball on the YouTube app.

Yeah, yeah and YouTube and there's YouTube TV too. So I watched YouTube game I watch games on YouTube TV and I watch highlights and analysis on YouTube Yeah, I'm just on them in their universe the whole time. I never leave. I don't even need a cable subscription Elon Musk thought he could make the super app but You tubes out here making the super just alphabet does it feel like YouTube kind of like? makes these change or tries to chase these things and then just kind of gives up on them. Yeah, I

Like YouTube Red and all the things, they were like, let's attack TV, our own stuff. Just kidding. And like live streaming and gaming, they were really hard into like, let's pay for all these Twitch streamers and bring them over and like, and just, I don't really care anymore. That's a classic Google move. Some of it, totally, yeah. Shorts works. Shorts is there and it's competing with TikTok. Yeah. A lot of the other stuff feels... There used to be a whole separate YouTube gaming app.

yeah remember that remember that that was like i remember sitting in my office chair and reading the article about it and downloading it and being like hmm yeah let's see how long this one's getting that one didn't hook so well but youtube music still exists so maybe that you know well becca still listens to every podcast on youtube music youtube music people who use youtube music was birthed off the backs of giants and when i say that i mean

Google Play Music. Yeah. Which... So now they're competing against Spotify. It's a beautiful application. Here we are. Yeah, competing is a strong word. Yeah. Trying to bring people... Having an option. Yeah. Yeah. Existing. I'm surprised there's no YouTube messaging app, to be honest. One thing Mariah brought up with this that I didn't think about was that thumbnails wouldn't matter in this situation. Yeah. Yeah.

Mean this is the insane thing to me about Tick Tock shorts all short-form content in general is like you have no control over How the algorithm is going to serve your video whether or not you can Optimize certain parts of the video to have things that maybe the algorithm likes. I don't know That's also a terrible way of making content that makes everything horrible. I

But when you just have short form content like this, it's like, or just infinitely scrollable content. - David, can you speed this up? I'm trying to optimize for the next 30 seconds of the podcast. - Okay, I'm just, yeah, I'm just, I don't know. The more you like strip from the creator's presentation,

It just we're yeah, it's not good. I don't like it. Have you guys seen Minority Report? Yeah. We're heading towards a future where like consuming content is just like the precogs like we're like floating. We're floating in the milk and then like something gets served like straight into our brain. We're like. Yeah, I think we're all like that a lot. I do. I don't think this is as big of a deal like.

this isn't something you still ultimately have to be inside of a video already that you've clicked on on the home page to even get to this part to me it's mostly just a quality of life blunder because it i can accidentally switch out of a video right i'm actually enjoying totally and then i have to go find the spot because like every time i've done it it hasn't brought me back it's brought me back when i flip back i'm at the start of the video and that's really annoying

I'm so sorry that you're in this experiment Stop experimenting with yeah, I'm assuming this will not be available for kids either. I don't think this is Personally, I think this is not going to work and they're not ready to roll it out because I think they're gonna find that YouTube as a platform is a more intentional platform at all Well, I'm just thinking because I know they don't let kids use autoplay So I'm curious. So they already is this the same they're surfing just like us. Is this different I get I

I guess YouTube autoplay is basically doing the same thing without the swipe. Yeah. Yeah, as far as I can tell. I don't know if the engine for what it recommends for a swipe is different from autoplay, but it feels kind of like it's the same thing, but just a voluntary I'm done two minutes in versus just getting to the end. Probably. I guess it's the same thing. It's kind of the same thing, just a different movement. Yeah, wait, so would it swipe irregard... Oh, but this is for mid...

Now I'm so curious. Wait, would it not autoplay if you have this feature? Would it swipe anyway? It would probably autoplay at the end of the video if you just let it play through. But if you swipe, then it's just going to back. Right, but there's already a next video arrow on the screen. It's probably the same video. It's probably just another. There's just two ways of getting to it. Yeah, that'd be my guess. Kind of like on TikTok. Have you ever noticed when...

You're on a thing and you try and back out of the app. It just goes to another video to try and keep you in. If you always swipe up, it's the video you tried to back out of. All the back button doing is swiping to the next one and trying to catch your attention as fast as possible. Yeah. There are these new gesture paradigms that a lot of these applications that we've

grown using kind of created like Tinder created the swipe right equals yes swipe no equals no paradigm and now everything uses that it's the same kind of thing TikTok kind of created the swipe up to keep doom scrolling or keep brain rotting so

It works. Now we're here. Highly effective. Highly effective. Okay, how many more headlines do we have? Two. So two more after the break? We can either do one now break or two after the break. I think either way it'll work. Let's do both after the break. Aww yeah.

All right. So earlier in the episode, we talked about a car company that doesn't exist anymore that made cars that don't exist anymore. Scout, which I looked it up. Scout was owned by a tractor company. That's pretty hilarious. Harvester International. But now I have in front of me four cars that don't exist anymore. And I need you to tell me which one.

real. Which one did I make up? A, the Renault Le Car. That's right. The car is called Le Car. B, the AMC Gremlin. C, the Isuzu Mysterious Utility Wizard. D, the Subaru Brat. Or E, all of these are real. Oh, gosh. I hate this.

Oh no, all of the above? Damn, I don't recognize any of those. That's tough. Oh, sorry, my bad. The Isuzu Mysterious Utility Wizard was sold in the US as the Honda Passport, but outside of the US it was the Isuzu Mysterious Utility Wizard. If it is real, that is. If it is real. Yes, in the US, Honda Passport. I hope that somebody has painted their Subaru bright green. That'd be great. Wait, does Honda love the letter P, I'm just realizing? Prologue, prologue.

Pilot. Pilot. Honda. Accord. Pivic. Accord. The Honda Pelement. Are you kidding me, guys? We all know Cadillac loves Q. The Honda Element should be an EV. No. Why? Because it's a car meant to get wet. What's wrong with that? EVs can get wet. EVs can get wet. Not like the Elements. The Element was like, you're supposed to hose it out on the inside. Yeah, the Element has a drain. They should just make the Honda Lithium or Cobalt. I think it's a good time to take a break. We'll be right back.

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Alright, welcome back. We have two more headlines and David really wants to pick one of these so let's see if he can grab it. Oh, this is so dramatic. Yes! I got it! What is it? Okay. The headline says Blue Sky Influx. Here we go.

Here we go. Retention graph. Here we go. You guys know how much I love protocols. Buckle up. So in 1957, this thing got launched into space. Wait, first of all, is this real? Because here's what happened. I saw this on my timeline, and it was like a headline that said...

a bunch of Taylor Swift fans are leaving X to go to full sky. Oh, that is part of it. That is also a part of it. And I read that headline and I was like, no, they're not. And I kept scrolling. Am I wrong? Okay, so when you say they did, is it like a few dozen of them? Was it like 150 of them? When you talk about Taylor Swift,

a dozen is not a number in that scenario. You are talking tens of thousands, hundreds of thousands. They operate exclusively in 500K units. I guess I'm operating on the tech blog scale of we need to report on a trend, and if I see five tweets about this, it's a trend. Sure. Is it more than that? I agree with you that too many people write articles based on one tweet. Right. I agree with that, but I also think a lot of the old top,

Tumblr-esque, just like very quick Stan-esque accounts are on Twitter and Taylor has a or had a very large

following. But now does not tweet? I haven't fully followed it, but like I would not be surprised if they moved to blue sky. Okay. Okay. To be that somewhere else. I doubt it. Okay. Okay. So, uh, yeah. Okay. So basically every single time X does anything, which is all the time, uh, people,

People leave. And so basically people have been leaving that for blue sky recently every time they make a flunder or people just want to leave the platform. And also it used to be that people were flocking to threads, but people are finally realizing that threads is just tick tock for words.

Because threads does not give you very much control of what you're seeing like at all. There is technically a follower feed on mobile, but you can't default to it. So you're always going to go to the algorithmic feed.

It's a lot of people just from Instagram and Facebook. There's a lot of random out of context threads. - Engaging farming? - Yeah, and then the algorithm is like incredibly strong at if you engage with anything by even like clicking into it just to read the comments, it's gonna serve you a lot more of that stuff. - Can confirm. - So on threads, it's really easy to just see a lot of stuff that like,

you click on because you're like, what? And then your whole feed becomes that. Right now, my thread is like, you live in New Jersey? You want anything that just says the word New Jersey? I got more of that. Yeah. So also, I think people are realizing that another meta platform is maybe not where they want to grow their audience at. And

This kind of sucks because we did an entire episode on ActivityPub, which you should go watch. It is a really cool protocol that a lot of things are starting to use. But Threads currently is kind of the bastion for ActivityPub because it has 275 million users as of last week.

But in the last week or so, we just hit 14 million users on Blue Sky and now 15 million users on Blue Sky. And my entire threads feed, probably just because I engaged with posts about it, are just people saying, I'm going to Blue Sky. Here's my new handle. So it's like a super high frequency echo chamber creator.

Yes, what threads is yeah? Yeah? There's a guy that made that statistics website that just tracks blue sky likers and users and posters over time and

And so just in the last couple of weeks, they've gained like tons of users. How many is tons though? They're up to 15 million. And they gained, I think I saw they gained a million or something. They gained like 2 million in the last week. And then they gained a million when Brazil got temporarily banned from X. That was a few months ago? Which was like, yeah, like two months ago or so. Okay. So I don't know. I mean, I think it sort of feels like they're growing. Blue Sky is very cool. They use this protocol called the AT protocol.

where basically you can have your own custom feeds and you can kind of control the way the algorithm works. It's almost the exact opposite of Threads because Threads is just like, we're gonna do the algorithm for you and on Blue Sky you basically create your own algorithm. They have this feature called Starter Packs where if someone that you follow decides to make a pack of people that they follow, you could just instantly follow all the same people. So it has a lot of onboarding features that I think people really like and it feels exactly like the old version of Twitter.

The interesting thing about competing protocols is always going to be that there's a long period of time before we see anything that universally wins out. Unfortunately,

Activity pub is like the protocol that's published by the w3c and so it's not owned by anyone and that's awesome unfortunately blue sky is owned by blue sky and The AT protocol is open source, but it's still owned by a company like blue sky stolen by a company So kind of pick your poison I don't know if we're ever gonna get back to a point where we had the same social media that Twitter used to be I don't think that's ever gonna happen again

But it's just been really interesting seeing people kind of like moving around with all these different options. Yeah. So this website is really interesting. Yeah. I'm trying to contextualize what 15 million users looks like and like that rate of people joining per day. The bottom of the website, maybe we can link this in the show notes, shows followers per user percentile. So if you have six followers, you're in the 75th percentile of all of Blue Sky. Yeah.

And if you have 400 followers, you're in the 99th percentile of all. Wow. So that just means there's lots of new people. Yeah. Because most people have zero followers. Right. They're just joining in like

hopping around following a few people. So yeah, that is indicative of activity. Yeah, I specifically like that you can just default to the following feed and just look at everything, all the people that you're following. There's also a popular with friends option, which is algorithmic, but based on the people you're following, which is a nice sort of like

narrow version of that. And then there's Discover, which is what's popular. And then you can follow your own feeds based on feeds that people create. So it's very intentional social media, which is very cool. You don't have it defaulting to the dog pics feed? No.

What's wrong with you? It's funny because there's a picture of a dog on his screen right now from Tom Warren. But yeah, I don't know. It's fun. Do you have it on your phone? I do have it on my phone. The app is really good. It actually was originally only on. Yeah, I was on it when it was invite only and messed around for a while, but that was not a great experience. Yeah. Because that felt like a lot of

kind of what threads feels like right now which is like hey i'm new to threads who can i find here that's like cool to chat with or whatever which is kind of weird but um i've been on threads a lot more lately i don't really like it because it's addictive and no well that's the thing i don't like i i've stopped i took twitter off my phone

I put threads there and I've been calling threads like the nicotine gum of like my social media experience right now. I just want to scroll. Twitter was the cigarettes that I was using all of the time. I'm like, I need to stop Twitter. Let's go on threads. And it's like, and it's basically like,

Oh, I put it in the exact same spot on my phone where Twitter was. So I just default click it. And then after like three posts, I'm just like, I don't need to do this. And then I don't do it. And then it's slowly weaning me off of that level of like quick post social media. And now I just play the Pokemon card game instead. Yeah, yeah. Which is really good. It is really good. After we talked about it.

The thing I love about Blue Sky right now is like the alternate feed. So I can use a feed just for looking at news for the podcast. I can also use a feed for what my friends are talking about. And when you go to the friend feed or the following feed, yeah, not friends, just the following feed, you can kind of scroll down until you like, oh, I recognize that post. Oh, the last time I opened it, that was the first one. So now I'm done. And then you get off.

Chronological feeds. It's great. I miss Google+. We could have had it all. Google+ was the Google glass of social media. Yeah.

Think about it. Think about it. It was ahead of its time. Anyway, it's fascinating. It is growing a lot. I kind of think where they fumbled was they kept it invite-only for too long. There was a period of time where it was extremely hype because it was invite-only. But if you do that for too long, I think ARK also had this issue, and many applications will have this issue, where they just keep it too closed off for too long. And then alternatives pop up, and people lose interest. And if they'd opened it up like...

four or five months earlier, I think that they would have had a lot more growth, but it's interesting to see their growth right now anyway. Yeah. Yeah. I feel like social media is just turning into this thing of like, you get really into it, then you don't really want to use it anymore, but you kind of have to keep it around for some sort of contact with a couple people. At this point now, Facebook and Twitter is just like,

I've realized I know people on there where that's the only way I can contact them, so I have to keep them, but maybe I should just ask for their email or something. Yeah. Email is forever. I don't post on my personal Facebook, but it is like... It's all my family. It's an era of communication, basically. Yeah. Anyway, yeah. It's been really interesting to see that grow. Keep tracking it. You pick. You want me to pick? Yeah, yeah. Make sure it's a good one. Make sure it's about protocols. That's right.

it's about pro it's about pro it's about final cut pro final cut pro updates is the last one and uh god am i i'm so torn i have so much to say here where do i start it's a big update okay

Perfect that this is at the end. I'm going to try to keep it as short as David's Blue Sky context. How about that? Okay. So I've been reviewing this MacBook Pro, right? M4 Max. It's the equivalent of the M1 Max that I've been using for years. And I've been teetering on, is this finally the one I should upgrade to? It's very much faster. Wow, this nanotexture is so great. It's got Thunderbolt 5. It's future-proof. I think this might be the one. I don't need it. Maybe I should get it. Final Cut Pro updates come out.

Really really solid updates. I think some of us saw this coming because there was some sort of teasers in the keynote, but It's Final Cut Pro 11 and the main new feature is called magnetic mask If anyone's been editing videos for more than a few years, you've at least dabbled in or heard about rotoscoping which is a very difficult manual technique but to cut out the subject of a video and

Right. So if you have if you have a photo of the subject in the front, you know, Photoshop has gotten advanced tools to cut out the subject. It's gotten better and better over time. It's really super good now. There are like pixelated tools that do it now. But in video, it's always been this thing because the subject is going to move. You have to do every single frame. And so rotoscoping is a technique to cut every single frame, often excruciating amounts of time to do this. But with the advent of these tools,

It's become a plug-in away. Like MotionVFX has, I think it's called M-Roto AI, where I click the subject and hit track and it analyzes, figures out what the subject is, cuts it all out, and then moves forward a frame, cuts it all out again, moves forward a frame, and just goes, goes, goes, goes, goes, and does the whole thing for me. Really, really impressive stuff. Magnetic Mask is this all built into Final Cut Pro now.

And I haven't actually tried it yet, but I assume that this will take advantage directly of the improved neural engine on the M4 Max chip, which is making me really want this laptop so I can do that more. So that's the main thing. That's the number one headlining new feature. AI-powered, essentially rotoscoping, but they're branding it magnetic mask. Cool tracking. Great. Yeah.

There's also AI captions and translation. So you can basically create a transcription in any language of I don't know about any language, but it seems like multiple languages based on what I've seen, which is very useful because I don't trust YouTube auto generated captions. So for every single video, I pay a service.

that has a human go through and create and type out manual captions for, at least in English, every single video. It cost me like 50 bucks a video. I do it for every video. If this is good, saves me 50 bucks a video. AI. If you trust it. If you trust it. I will be trying it and seeing if it's as good as YouTube's or as good as a human's. We shall see. Okay.

There you go, AI taking a human job. And then the last one is spatial video. You can edit spatial video now in Final Cut Pro 11, which is great. If you're shooting spatial video on your iPhone and you want to shoot it into your Vision Pro, then this is how you'll do it. Fantastic. $300, Final Cut Pro 11. Very exciting for me. I think this is the last nail in the coffin for my M1 Max laptop. I think I now have to get the M4. Do you think that this is a big enough upgrade for them to warrant the entire...

version change? I think the amount of upgrades required to warrant a version change gets smaller every year. Yeah. In the same way that like Android gets a bunch of tiny upgrades and they're like, it's Android 15 or whatever. Yeah, but Final Cut Pro 10 has been around forever. So long that I feel like you would need sort of like a visual refresh in order to... Yeah. It's been like 15 years, hasn't it? Final Cut is very old. I would say that

You could argue that this new advent of AI features is a good enough inflection point to warrant a new number. I think there's going to be more AI features in the future, and I think this is the first new AI features, and you can go, all right, 11 for this. Trivia, Adam and Ellis, when did Final Cut Pro 10 come out? 2011. God.

They looked it up, too. We all looked it up. June 21st, 2011. Yeah, it's been out for 13 years. Okay, new trivia question. When did Final Cut come out? I know this. Don't look it up. When do you think it came out? It came out... I know this. It came out after... You're not allowed to answer. Hold on, hold on, hold on. Okay, wait. Are you talking about when did Final Cut come out or when did...

Apple's first published because it was a thing before Apple purchased it. It was a yes, I would say when it was Apple's final cut. Okay. Apple's final cut came out in 2000. Nope. In 98. 99. 1999. Close.

It's been 25 years. Yeah. Oh, they did. They developed. OK, they acquired it in 98, but they released it in 99. Yeah. It was first on stage in 99. Yeah. So, yeah, it's Final Cut is old. This is a new version number. I think it's fair that it's 11. It's a whole bunch of new AI features. I'm going to be trying magnetic mask. I'm probably going to add this to the laptop review before it goes out because I think it's that interesting. I want to try it. Hopefully I can get my hands on it.

There's also a new Final Cut Pro for iPad improvements, including AI enhance for light and color. You hit a button, it looks better. Adding new stuff to the content library, new effects, new transitions, etc. And Pencil Pro haptics.

new inks for live drawing which is cool I still want to try editing a podcast on an iPad Pro it would be so difficult I'm sure it's possible they have it on iPad mini as well now oh my god I wouldn't do it on iPad mini of what Final Cut Pro looks like on iPad mini it's very funny really funny yeah

There's new Logic Pro improvements as well. Ellis might find it interesting that the Quantek Room Simulator is coming as a free update, the most acoustically accurate room simulator reverb generator ever. That's going to be built into Logic Pro, allegedly.

as well as plug-in search and some new sounds and built-in stuff as well. And Final Cut Camera is getting an update. HEVC log recording, so you don't have to do ProRes log. You can do HEVC log and get more color, space, more dynamic range, but still smaller file sizes. Great. And live LUT viewing on it. Live LUT previews, 4K 120 from the iPhone 16 Pro and Pro Max. Yes. But yeah, I'm excited to try Final Cut Pro 11.

And it may be, yeah, the reason that I upgrade this laptop. And I'm very curious to play with magnetic mask. Now, you said you think it's for using the new neural engine. Yes. There's no confirmation that it has to be on? No. So the deduction, the reasoning I'm using is that this is Apple's own app. It is specifically, it's AI powered, obviously. And it's...

If anyone has the ability to plug directly in to the neural cores and M4 series chips, it's the Final Cut team and they get to play with those chips and hopefully maximize its efficiency. And the neural engine on this M4 Max chip is, I think, either twice or four times as fast or something crazy as the M1 Max. So that's great. You should do an export test on both. I think I should do a tracking test.

Because exports are already faster. I've already done export test is twice as fast but the adding a mask and like masking an effect or just like I want this subject to have this behind it separate the layers do the tracking for this 30 second clip. How long does that track take. Is it real time for AK for ProRes for red footage like I want to try a bunch of tracking stuff. If it's four times as fast on this laptop that's that's worth it. So.

Yeah. Cool. That's the last headline. It is. We have one more thing in the hat, though. It is kind of in the hat. What? Is this someone's birthday? It is.

a piece of fan art that we got sent that is really awesome i think we all shared this but we haven't shown it on the pod yet but someone made waveform podcast fan art with a bunch of different sayings and all of us with our saying love the internet yeah what are the different ones i just noticed i'm sitting in exactly the same position that they're doing me in right now it's a me so it says ellis is saying the great state of california nailed it adam saying trivia dude

I'm saying, no, David is saying bad. No, don't do that. Did you say that? Or did that was, that was you. Okay. Yeah. I'm saying I like my dominoes and I like my pizza. Perfect. No notes. Yeah. And then, and Marcus is saying, you can do what you want kids. You can do anything. There's also some other, uh, bingo. Let's go. It's a feature, not a bug. Um,

When did we say I can floss my teeth with 16 gigs of RAM? Only a few weeks ago. I said that. They're on then. Yeah, they're on. That's good.

This is wonderful. Yeah, very, very cool piece of fan art. Thank you very much for sending this. We do have a lot of waveform-isms. We do. Turns out. Maybe too many. Maybe too many. Or maybe not enough. Maybe not enough. Whoops. We're going to need a bigger piece of paper. Yeah, we're going to print it out big and hang it up somewhere. And just if you who made this are listening, please do not stop making stuff. Thank you very much. Because you clearly are very good at it. Extremely talented, yeah. I feel like a lot of the first things we all made were like fan art or...

something this is the second piece of fan art i've seen that says shut up ellisonic that's pretty awesome interesting huh well i think without any further ado we should do trivia oh sorry sorry sorry sorry trivia dude

Quick update on the score. Marquez and David tied with 23 apiece. Andrew running away with it with 27. Whoa. Oh, yeah. Let's go. I hope that trivia extravaganza completely messes this up. Oh, it will. Don't you worry. Good. Okay, so the first question. MIDI has velocity that has a range from zero to what number? Oh, okay.

This might be a hint. It might not be, but actually all parameters in MIDI are constrained to this number. This doesn't work. Specifically because it is the maximum bit depth possible in a MIDI word. Madagascar. Madagascar 3. Madagascar escape to Africa. The Madagascaring. Are these now just things that Hans Zimmer has scored? Yes. Flip them and read. What do we got?

Oh, David. We are cooking right now. Everyone has a different answer. David, what's yours? I put 128. I put 1,000. I put 255. David, we got to talk about your answer. Yeah. David, we got to talk about your answer. Ellis, I'm not a musician. But you are a computer person. Okay. Okay. So why did you pick 128? Because it's half of 256. 256.

Okay, never mind. I guess we don't have to talk about your answer. Marques, why did you pick 256? He picked 255. And why did you pick 255? Zero is still a value. Because I was going from zero to 256. 256 total, which would be zero to 255. Yes, which is an 8-bit number. Sorry, not a kilobyte. Sure, wipe that out. So David, MIDI is 7-bit. 7-bit.

Meaning that the maximum value described by a 7-bit, or how many discrete values are there in a 7-bit number? 2 to the 7th? Hold on, wait, wait, wait. 7 bits? Jeez. 16. A lot? 128. In 7 bits? 127. There's 128 discrete values possible, but like you said, 0 is a value, meaning 127 is the correct answer. Wait, there's 126, but 0 is a value? Yeah.

There's 128 discrete values in a 7-bit number, but 0 is one of those values, meaning that 127 is the maximum. But can't 0 be a velocity? That's what we're saying. Velocity is, I mean, 0 is that there's nothing being played. No, that's what we're saying. It's 0 to 127, not 1 to 128. If you'd combined our logic, we would have got it. Yeah, but 0 is a value, so there's 128. But that wasn't the question. The question was 0 to what?

What was the highest number in the range? Yeah. Oh, come on. Yeah. That's why I put 255. That's why you put 255. Yeah. Our logic combined would have got it. Oh. Anyway, question number two. I need that one. You're done too. When you're right. Funky car time, guys. I'm going to name four cars and you have to tell me which one is fake or if they're all real. The Renault Le Car. L-E-C-A-R. Le Car. Le Car.

The AMC Gremlin. The AMC Gremlin. The Isuzu Mysterious Utility Wizard, also called the Honda Passport. The Subaru Brat. Or... Sorry. I didn't make any of these up.

All right. Let's read them, boys. Marques, why don't you go first? The Gremlin. The AMC Gremlin made by American Motor Company is real. Wow. I also put Gremlin, which means I think I... Not only is the Gremlin cool, I mean real, but it is cool. David? I put all of the above. That is correct. I didn't make any of those up. I know the Brad. Those are all real.

I was either between... Now I'm doing that. I almost knew this thing. But I don't expect you to say Renault like that unless you didn't create it because that's how you pronounce it. Damn. I know the brat is real. Yeah, the brat is so sick. And then when you compared... Yeah, the brat is sick. And then when you compared... You said there's the Honda Passport version. I was like, Ellis isn't that deep in his own lore. I am sometimes. Yo, the Gremlin is sick. The Gremlin's sick. Look at the Renault Le Carre.

So now what everyone's like, oh, Ellis hates cars. Ellis doesn't like cars. He's Mr. Train. No, I just named four of them. Oh, you like cars? Name every one. Name every car. Lightning McQueen. With that, we will wrap this week's episode of the podcast. Thanks for watching. Thank you for listening. Thanks for updating the score. Maybe trivia extravaganza coming soon. That would be really fun. Yeah, we got to wrap this up. Very soon, yeah. All right. Catch you guys next week.

It's kind of hard to explain because like you think of MIDI literally as like digital sheet music. Like there's no it doesn't have a sound. You have to give it to an instrument which can then read that sheet music.

And of course, podcasting.

Yes, the thing you're listening to right now. Well, it's increasingly being produced directly by companies like venture capital firms, investment funds, and a new crop of creators who one day want to be investors themselves.

And what is actually going on with these acquisitions this year, especially in the AI space? Why are so many big players in tech deciding not to acquire and instead license tech and hire away co-founders? The answer, it turns out, is a lot more complicated than it seems. You'll hear all that and more this month on Decoder with Nilay Patel, presented by Stripe. You can listen to Decoder wherever you get your podcasts. Support for the show comes from AT&T.

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