How Teenage Engineering Makes Cool Stuff!
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What is up? People of the internet? Welcome back to another episode, a special episode of the way from podcast wear host on our case.

And i'm adam.

Hi, I am. Hi.

you're on this side that am over here. I graduated finally, to the big boy table. We put you here. Then who's then? okay? Oh.

Andrews at the producer table.

Can you hear yourself? No, no. Yeah.

we turned on. It's different over here, but we have A A bit of a special episode. We thought, ah this would be a really fun thing, sort of pulled back the curtain on a little bit uh some conversations that we have around the studio have turned into podcast episodes for the longest time. But we also have all kinds of other conversations with other people connected to the studio but also sometimes really interesting yeah and this is one where we figured, you know what, before we even get into this, let's just record IT just to have IT and IT turned out to be one of those really good fun conversations that actually worth sharing yeah .

like a lot of times for videos which you guys listening or watching don't get to see is we talk with the people that make the products a lot, trying to Better understand the products. And those conversations typically never see .

the light of day.

usually secret, usually secret or yeah like that. It's just like behind the scenes, kind of think you have a quick question happen to call with someone. yes. So i'm doing a video for studio channel. And before that I reach out to some company and I was, I, K, i'm doing this video.

I would like to maybe speak to the person who is in charge of making bees certain decisions that I want to know why they made those decisions. And they were like, sure. Yeah, just talk to this guy. This guy ended up being the cofounder of the company.

So last second, David and I were like slack in each other that morning and we're like maybe we make this into an episode and we can just like turn this into a thing where these conversations we have with people behind the scenes can just be brought more to the foregrounds so people can kind of see how this stuff comes together. yeah. So this episode is with David ericson, the co founder of teenage engineering.

Teenage engineering is a company that makes a lot of my favor. Gadgets like the op one, the O, P, Z. They're like music synthesizers.

You've done most the most known for.

But theyve been in the .

headlines a lot more frequently lately. First other number.

you might recognize them from a lot of other places. Nothing like the new rabbit device that came out. They were the ones designing IT.

Uh, the play date, if you guys remember that like a year or two ago, I was like a little game boy ask thing like they designed. So we just thought we'd play the play the interview. And here you go. This is IT. Can you say your full name and what exactly you do at teenage engineering?

My full name is David ericson, and I was part of finding T. H. With my difference. And the my title is, have the old hardware .

head of hardware.

And hard ware for us is basically know the platforms that inside the machines cronic. S yeah around that sounds .

complicated. So you guys have a ton of different products. So little back story.

How this meeting came to be was I reached out asking to speak with someone about the E P one thirty three, the new sample you guys released, and then you're the guy they put me in contact with. So you headed that product in that project. And do you had all the projects?

Parts in all projects has been on the technology side. If you look at our portfolio, uh, they are very different. I mean, we have from furniture to advanced digital mixers, uh for everything that that has the electronics inside, we try and at least build them in wave work together.

I mean, that could be simple stuff like making sure that they all have a blued alium chip inside so we can send, you know, may the data or think signals between, like a mixer on the same, something else IT. Could be that the fact to use B, C on almost of our high range products argue roles you can access to soon. So collective with cable, you don't need to go to computer and back.

So I would say my role is partly to ensure that, that happens. So um I mean, to us, it's not like we're trying to build like an ecosystem that's close to your T E device. This is more than trying to avoid the need for for a host computer in the, in a set up.

I mean, yes, part of the name of the feed, serious h that that we have, everything works down alone, but you can use together. And then usually the way we work here is that some, I mean, we usually try keep the teams very, very small. So so we have products that be made out of basically information of two people like a software are engineer and and E E uh R M V plus, you know, combination of you.

Then of course, you you pick pick some components from from previous products, whether is like a physical component, like a no, or to be you know uh cheap set or a stack of code. But then then in terms of how the machine works, there's usually one person that is like a product owner or lead for that and there can be A M E N I D person, a software person um and for the for most recent device k two IT maybe read online, but he was kind of a product that we have never planned to do. We talked, of course, about making IT upscale pocket Operator a with real keys in the real case.

But we started IT in the summer time when we were both on vacation, me and one or D M S mechanical ine's. So um we have point in time. We didn't really know what I would do, but i've always been into like, yes, the vintage samples a lot and we never really done that except for the K O one.

So so was kind of okay. But I manage this project is very we don't really have you structure in that sense IT made sense that I would do IT. Um and then of course, we we've been couple of software and the ears and and me and you know in the beginning we were like two three people in in control. The problem may be ten momentary and then we get back.

wow.

that's a lot of it's group kind of has a passion for for the product them and so that's why. But of course, if you say trying and make them so so they have some events that are recognition a mother. T E.

yeah yeah. Like how much of this was you guys pulling things from, like the pocket Operators? And how much of IT was a brand new problem that you guys had to solve? Like is there particularly story you have in mind where IT was something unique to the kale to that you .

guys had to figure out? I mean, the old kale is roughly, uh, let me think a third in processing power and and of course, he did didn't have any like being flash storage or I had a little bit but not not sixty four megabits. So like comparing the two sixty four megabits is a lot comparing six four megabits with some other things on on that out there.

Now of course, you can get gabs if you want, but we felt that he was important to have this kind of quite in limited features set as in um no menu diving, uh not too much storage because you you kind of get stressed out of you know having third versions of your latest song and you and he is like, no make make a new song you know bounce IT or track IT down to table into your goal or whatever. So uh but he also has to do with cost, of course, because if you through a big debuting there and a lot of memory is gonna be maybe couple hundred dollars more, we take uh and battery, of course a as soon as you hit the thresh hold, I mean, the pocket Operators are like extremely power efficient. You can have two triple lays and IT can be on for a year and .

hit there until I had play. And he starts here.

We have a real power butter. Actually, we actually cut the power physically when you turned off, but he's also a very power efficient, you know, C, P, U, or M, T, U, whatever you live. yeah. So IT was important for us not to throwing like a short, your icy and little in battery. So it's it's again, like trip lay into E P M P P O, serious irn of trip lay batteries hinted this going to be around, I think for for many, many years where as only to put a customer said like you have in your phones and then you that will cry out and have to rely on you know you to see you out. Yes, I like to that point.

There's I don't know how true this is because I feel like i've only heard IT. It's twice from brand dom, like youtube videos and stuff. But I had heard that you guys had decided to like basically buy a bunch of like inexpensive components and you pull IT all in a pile in front of you and then try to figure out what can you make with this. Is that kind of how the E P. One three three came to be?

Yeah partly true.

The way that they made this product, to my understanding, is after the pandemic, they were like, okay, there's obviously not a lot of chips and things that people can buy. Remember, there was a chip shortage that whole thing. So they went and looked at all these different companies that were making chipsets and try to find substitutes for what they were already using.

And after gathering a bunch of those things and making, like signing those contracts, whatever, then they SAT down. They were like, okay, now we can make this thing. And they like kind of design IT as they went along, which was interesting to me. And I was just wondering, like one, have you ever heard of something like this before?

No.

I like i've heard of like companies using their old stock like we make that joke about ipad all the time like they just have yeah parts been yeah through an ipad together. But like how many more cool gadgets could we have if everyone just took like the lowest common and denominator from all these different like sources? IT would be something .

so yeah it's interesting. I I do feel like, no, they're known further designs. So I feel like in order to make something that is super unique design, you do have to have a somewhat unique process.

And I I guess this could only these types of products could only come from a company that has a unique process like you would never get something as intricately or interestingly put together or thought out if you just sit the same way everyone else did. Yeah I don't know if that's exactly how I did IT. If so, that's crazy and super cool. But yeah, you do have to have something special. Yeah.

I found very, very cool.

We spend a lot of time around two thousand and six hundred twenty twenty.

twenty one o uh just .

finding substitutes of components in our existing portfolio is like really you know tired some work um and at the same time lead times to get something new IT could be a chips that whether is a power I C or a flash memory or mu you know he was like lead times ranging from sixty four to nine and nine weeks so was my color to the question to pick anything like that。

So we basically what I did is that we have a lot of connections on the shape vendors. So we just called every vendors like, you know our favorites to random, you know less know brands that makes them to use. We accept the same questions.

Do you have you know this amount of chips in stock that we can get now or you know couple months from now? And most did them. So we had to and eventually, you know one company called back and we worked with them before, uh, cypress, now that they're acquired by etonian in your mey.

And they were like, oh yeah, we were actually have a pain now. 呃， o, ms, use, do you need them? Uh, so we was like, okay, IT has kind of picks.

We need low power. Hundred fifty mega hurts. It's a dual core A C P U when we actually don't use the other core yet ah and then so we community to use that.

And then then we started ordering. So as we went designing the schematic, we we basically looked at distributors or even dig, I like do they have enough stock? Like, yes, okay, you buy first, you know, into a craddy card border and then matic.

So so of course that you know, once we got into like board, bring up and verifying the system, there were some mistakes. So we, of course, and that up with some excess parts, you know that you have to kind of find a good use of or so um but he was really fun to work like that. Usually you I mean, yes, five years ago, you could decide to hold board.

You buy all the components like you know quantity of ten or twenty. And then somewhere around the finish line, you you place the orders some months later you can start to produce. But now it's IT like then you would have to wait a year or two from, you know, design freeze to so was all I was a good, good kind of way of working. And and at the same time, we set a lot of rules. We we knew from start, we really wanted IT to be not sent to over three hundred dollars retail.

Why that number specifically?

I mean, we started around lower, but he was. no. It's just like a baLance of we we have a lot of products that in the high range, like both feature wise and I mean, IT, it's just there's so much stuff in in our other field products that you know they become quite expensive. So we said that it's it's more important than it's unaffordable machine that anyone will buy rather than yes. And a musician or like you, you know, it's kind of this we talked about is being like the north gun of of sync zor, you know yes, the way the plastic is picked up really like it's good college plastics, but is still it's it's it's it's kind of intended to not look too fancy but not to achieve it's was that .

always the design from the star? Did you guys always have like a doped as calculator in mind or did IT just come to the as you were making .

IT IT changed quite a bit along the way, but we always kind of the the form back there was pretty much did find um we I think we move things around a little bit and you know the way we did this kind of book printed.

I don't know what we call IT on our website, but it's just any these showing up between behind like colored, like a screen printed film, like a light, the future with and then we made little custom three segment display with a funky time face. We could have used A C, D. But again, that you do if you kind of IT opens up for menu and, you know, hierarchy.

So yeah, he was kind of nice not having that option and honestly, neither on the E, P, one, three, three or two two or the pocket of players. You don't really need the screen. You don't it's fun at start you can see the temple but once you get over like you know he's morning to you know most of memory, you don't really need to look at the screen.

That's a good point. Uh one thing to that I feel like is very obvious in something like the pocket Operator or even the knockout two is I feel like you guys in general tenor like define a limitation and then work your way in and figure out what you can make in that space.

Um is that something that's intentional or for something like this where you trying to keep IT under a certain prize? So that was the limitation? Or was IT always more like a functionality limitation?

I mean, I think Normally we wouldn't look at the Price point when we do a product. I mean, it's it's rare, but it's important sometimes it's also like we knew we wanted to do IT in one year. I mean, basically finish IT and then RAM production, which takes another settle month uh.

in one year. You guys crazy?

Yeah, he was. He was quite quick. So now we started in August twenty twenty two.

He was we started soft tramping production in August twenty two, twenty three. And then then we had to is always slow at start。 I mean, it's not likely just call the number and they is replicated for you.

Yeah, we we manage to production lines in a way that we we design IT. We we build the fixtures and equipment needed. And of course, when you do a new product that great.

So some some days we could just make you know, twenty units on the full day, a good day. We could do couple of hundreds. Yes, just very. So we actually producing in europe, in spain. And I was also part of this trip that we we were all like, let's make this in europe.

So we started in like sweden and where we are located, it's there is not many factories in that sense because we used to have like you know ericson son erik on making phones. You're back in the day, but those factors are gone. So we have to look, you know from eastern europe, we went to like the stone is a poll and check republic, italy, france, we need fourteen different know contract manufacturers that we know.

We made kind of an excell sheet and we looked at everything from like, uh you know the people, you know the environment, do they have good like IT back and machines you know could we shake the C T O or C E O come to us and shake hands no yeah like plus do they care or not but that kind of parameter um and you know door to door you know for us is like a three and half hour flight then twenty minutes by car to where we ended up is very convenient yeah of course, being going to drive there, we have been even, even Better. But I think we have found a good baLance. It's kind of about very take different conflict manufacturers and they only do socket boards as a profession.

So this is problem. The first books fail that they they done interest, meaning like a consumer yeah product. So we have to kind of train them how to do IT that, that that's also part of this ramp process is probably equal and model hours spent on billing the production line as billing the cint.

And how many how many prototypes you guys go through? Is there like a number in you?

S I think we ship with revision five or six meeting, uh, necessary. Yes, i'm not bad. That was we had yeah um I don't remember what we change, but it's usually power related or you know stupid mistakes and stop like that.

And then plastics, we I think I don't remember exactly. I think we we went quite fast into what we called hard tooling, where you pay a lot of money to tool parts because it's a lot of plastic parts. Um you have a few generations to hit like the tolerance this we need.

And then then on top of that, you you to read like colors and finishes and get the textual right. yes. Um but yeah not not too many. Honestly, we I guess we were a little bit lucky, but we took the most time again is is to putting IT together like just getting uh getting all of that like because we care see even if it's just just three hundred dollars, we don't we care a lot about cosmetics and just the heart park when you move is roman only production line is easily that you you know IT gets scratched up for so we build a lot of like would you say call IT in in in in english, like crazy s and linear kind of actuators to plug into USB. So it's not a human like trying to get to type c because then get a scratch like to back of IT.

It's actually a little move. Interesting.

yes, to to make sure to minimize all the risks. But I think yeah, obviously, we we we need a lot of that work. But you heard about the failure problems we ended up with in in at launch.

Yeah I been a headache for you or yeah .

and you know you don't remember previous projects, but it's always something like that. I think on some early ship, I mean, we have we have always had some problems like this, even if you try and predict everything that can potentially go wrong both in in the factory side or or ship being, you know there's he's always something .

so quick back story there. Fator gates is the thing about this particular product. And IT comes with a small fade or on the left side of the device that when people were first getting their initial orders, they were finding that he was broken or wasn't working.

Or you have to kind of like put that together yourself a little. So there is little knobs that you have to push on to the little fator. And people were doing that too hard and breaking IT or IT was getting messed up in shipping.

So I turned into like this whole thing. We're now if you order one IT comes with like a little plastic hard piece on top to stop me from getting crushed in the packaging during shipping. But couple things, one that remind me of all the different gates that we've experience over the years .

of gates and you know .

impressive to is he brought IT up. Yeah i've just like tried to think like if we talk to any other like person at a company, they were just never talk about anything like that and if you ask some questions.

would you like, yeah, I had that question a little bit further down the list and he just brought IT up himself yeah and like this wasn't like, i'm not doing any like journalism here. I was in trying to like present for hard questions or anything.

But he just like I just doing background information and he kind of brought up himself, which I found really interesting yeah um but also the other thing that really called me off guard was he said they shipped this on the fifth or six iteration. Do you member how many iterations as we went through for the shoe for the sneaker? More than five six, more than five six. And that's a sneaker like no digital components, no, like small little knobs and things .

i've never signed you. So of course, take a he he is just that a dial bin to the time where that they're working on yeah .

what if we just got a bunch of pieces of other old shoes and then ask you to make right yeah basically what they did I find pretty interesting .

yeah but says, yeah I also feel like i'm getting a look into the the the way the gears are turning in his head like you can see him like remembering things that are like organically coming up as yes yeah just that's fun yeah it's .

always going to talk to people that like our hands on with their products like this guy actually was delete like he's a cofounder, but he's delete of this product just because of the way that the company set up. Really interesting.

We're going to take a quick break, but after IT will will be right back with more from David.

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All right, now that we paid some bills.

let's jump back in anything that sticks up. We eventually break if you drop IT. In our case, he was you know we were quite optimistic with the packets in the way the the actually you know shaft on the patos.

So so basically you could just take a hammer and hit IT like and and I will break, but now we have a space in the package. Yeah, I came with that. So but partly was we would try to move a way, like many other companies from, like using plastics or phone, something like that, that that makes IT easy to protest, protect the device. So I so long to go with just card board them. And like molder paper pub, you know it's it's just gonna be more sensitive you but he's told good now I think he was just the first and yeah and yeah and that's what ends up on the early reviews I hope people understand.

I was not expecting you personally to have taken such a big role in all of this, considering like your role at the company. Um is that how every project gets work done over there like this someone like you said earlier, someone takes ownership. But let's say there's only what how many employees you I have like a hundred.

maybe no no six to six five so like one or two people will .

just take ownership of something and see that from start to finish.

Yeah IT sees is like that we don't have like A P M. Broader manager for a world projects is more like on the that say, out of the sixty five, say that works here, half of IT we call R N D, meaning we actually group every discipline that goes into making the product under orange. So industrially sign mechanical gl engineer electronic engineering software as well as like designing the Operating system, the foundation, more support packages back.

And we have little server, you know systems obviously to run the production lines to render you know, our website. But we do everything in house has always been important to us. We don't really we don't go to a company that builds factories or build factory test equipment. We yeah, I guess it's it's it's both when we start not knowing that, of course, you can buy IT, but it's always either too expensive or too slow.

So you end up building those primitive yourself and then, you know, uh, eventually you have a quite good uh system that you can make you so in in in new product so we can have your team to a product based on you know experiences from previous things. And uh but yeah we we we try and. It's sort of but yeah back to to the head count.

I if you then divide by the we are very few. I think we are like four ees in total. Finally like so so to do everything that we do, we killing the factories, we we Young around a lot.

Like so it's, it's, it's getting this a summer for the E. P. M. In all the factory.

Sounds like the contented council, of course, that's managed by, I mean, in this case was managed by me. You should provide owner does that tool to studios recording. We worked out of producers and sound designers around the globe, but that's that's all the saying. We don't have a sound person to do that. Yeah.

that's kind of what i'm getting. That is like it's weird .

that this was you personally, but you added, you know drum sounds in in logic and yeah and then you know we all do a little bit of coding to be like pipelines and tools to to make life easier because it's fun like that. I think it's really start to build a hierarchy le. The environment you are going to slow down. So it's like interesting.

okay. So then one thing that someone asked me the other day on twitter or threads or something like that, that I couldn't quite pin down, someone was asking what is the overall design? Like what's the name for the design engineering products? What do you consider IT? Because it's very unique.

It's very playful, I guess, but it's not really like I don't know IT looks like nothing else. I answered I said kind of minimal and like retro future, but I don't even know if that's accurate. Like as someone inside the company is one of the .

co founders, what would you call IT 阿明？ I first of all, I think I mean, we know this will not only doing musical instruments, I think we we we cry and be much you know really like .

a design formal most at .

this point in the past. The way we mean when we started with teenage and build the first product to be one, we we kind of we did under instead more tight consulting for other companies to kind of bring in money to pay the bales for all be on development. So we've been doing a lot of stuff that in the past that people haven't seen from like software engineering to hardware to ID work.

Um but I think we are just um maybe maybe other companies will degree, but I think we have spent A A lot of more time and and effort on the design. I mean, from how IT looks to the detailed work, like I mean, I think in the bigger organization, there would be a fixed in amount of money in the in the budget. So you have to like shape the product here.

You don't don't work on the on the finish of this plastic or the element parts you know any longer because you know IT doesn't make sense from from a business standpoint, but says we are not how to say we I think we're more in IT for for for you know it's passion, drive them. So we don't of course, we have a little feel for what might sell on how to pay pay our employees the Sunny every month. But if we sometimes we spend on problem, how do you pronounce IT on prop portion amount of hours on something that might sell, you know, in the thousands, you know yeah so I think it's it's accommodation of you.

However, extremely killed industrial design both, which is also cofounder with me per yeah yes, like you. Know really good at not only the I D part of the product features set down to you know the graphics. So we we we don't I I think in many companies, there is an I D team.

There is A U X team. There is A U I team and then there's a product team and they try and figure out how to make the product. I mean, we we will have like studios at home trying to figure out how to build the optimal you know study.

So so we we know so many you know products see inside out and and the limitations of current equipment on the market. So we don't really as we design, we kind of come up with the with the I D S. So how we should look like or but sometimes it's driven by a form factor size.

Some in the feed minute devices are very, very small. I mean to the point twice almost hard to to you know turn the ops on the mixer. So so so then I could be equal amounts of, yes, you know we still want to do the small.

The worlds small is portable twin channel. This is a mixer yeah you know that fits in your pocket. So IT could be that that's the driving fact that are combined with you know like on the market. So IT, I think it's just dreaming by the the feature sets and the technologies that out their combined videos the good good design I for design yeah I mean.

even the product manuals for the E P one three three are gorgeous, like the website looks crazy and that also that actually reminds me the E P one thirty three looks a little like the product menu was looked different than the other ones. Is that is that going to be like the new thing going forward? Or was that specific just for this?

I think we were maybe, I mean, the initial manuals that we did like for the open one back in the day, they were very, very ambitious. To the point where IT gets very complicated. You had to be like a where is killed, the graphic designer type power pm, to even update and add a chapter for a new feature.

So of course, eventually you move a way to make IT more, you know make IT workflow easier to to tweet the manual over time. But we now we can of dying that back. So so for the few serious IT comes with a take booklets that it's it's it's a lot of work to do those because every pain like unique and there's a lot of lustrations in there.

And the same with the E, P, where we trying to do IT more like online. So there's you know, we have this line sample tool to move this in out from the same and we keep in the living more playful and and and graft. So the idea was try and communicate in a way that IT works for a, you know someone that never own the saint. So we don't talk in terms as know we're trying to like lingo.

You know syn size of lingo is more like this is how you record A A sample and then it's as a front saying like a sample is a piece of video that can you know IT takes but IT yeah it's actually big team working on the manual I mean, from, you know yes joy I be me drive on paper is one says guys that being a drew with uh hold accord uh with you know like yeah like yeah yeah so forms a 胃口 回 uh and then our graphic design team took that made IT into vector or graphics so 以此 yeah again um why why， why spend the time on the manual but I think this is important because sometimes you I get a little bit turned off when I go to to user money for a product and he just looks terrible. I don't feel like reading IT yeah when you go to the manual, maybe that's the first thing you do prior to buying the product. So like when I was a kid, I was like checking the user manuals for like own role and you and I was like, man, so I knew the product before I even, you know had the money to buy the red the money ten times yeah but that kind of intention to interesting yes.

O K so then this also on the box i'm looking at mind here. IT says E, P series, are there are going to be more of these.

I think yeah, of course, we want to do more. There is no stress. I made E P. Form is to ten packaging. And I think the form factor that's kind of where we reuse because we have a few dimensions that we stick to, I mean, the feed mini has to, in the cigarette pack, shape the microphone .

to market has very jealous. So you use a microphone in your most will, not most recent now at this point, but in one of you, your recent videos, yeah, how do you like IT? Like first impressions, like full review, but like yeah you've had IT for what a month out?

Yes, it's honestly it's very convenient. So I don't have to understand I was holding in my hands. Yeah and you can still hear some handling know if I should probably like get a stand, a stand.

But I found IT convenient that it's pluggin players on switch. It's got a decent enough puffer building and IT sounds good from various distances and angles, not just just for those fundamentals. I like IT. yeah. So yeah was much Better than the last time I tried that, which I was holding .

a blue yet. Dy, so didn't really feel but .

it's a heavy sure.

Yes, right. So that's been IT so far. Will be back with David election for the rest of the interview. But let's droit to a quick break.

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okay. Now let's jump back into the interview.

I don't think it's going to be like to pocket Operators where they look exactly the same, but different this space. It's it's more that we are saying too much. It's gonna be different is not than the care .

to interesting, okay.

nice and more, but it's good to find the forex factory. It's also upon now when you can okay, well, what is can we build? But we can add stuff. We can change the dimensions. They have to cannot be the same, of course, move things around, you know change to not to button and vice first and but yeah you have to wait to see and but yeah we we see along you know I did the point of really has been out for nine years. Everyone is something like twelve years, so it's so E P series my day at least five more .

hopefully. Um okay. So that in the last question I had was about like updates and from where are you guys already updating and supporting the one thirty three with like new new things? How does that come out of like your workday specifically, like as someone that is also assuming juggling other things and even collaborations, like you guys to work with nothing, you working with rabbit, like there's all kinds of other projects happening. How do you plan to support these things in the long term?

I mean, we use the machines ourselves. Uh, so we the and we have a lot of musicians and and you know big makers in the building that's that's finding bugs and requesting features. And then we have our our kind of close group.

They don't team that. We always collaborate with they to get other products early on. And so we we have a pretty good ongoing discussion. And then actually, I I don't know if it's good or bad, but sometimes I get you know several hours saturday night after you know kids went to sleep, where I go in the forums forms other forms you know that's .

dangerous, generous. That's like the comments on the youtube videos.

Yeah sometimes I go in and like to like ah well.

So very quick. Yeah how often do you guys just like jump in the comments of youtube videos and not like the recent ones? I know you're in there like immediately after there is publish, you're in there like for the next like two hours or whatever, but like six months ago and just like read your .

comments oh um I actually do I kind of have my methods with sorting through comments because I ve read so many that I know where to sort of find good comments. Honestly, sometimes are good on old video. And instead of looking at the top comments, are look at the most recent comments because these are people who are kind of just like showing up organically from a recommendation or something.

I just found IT, and i'll also spoiler some. My favorite are not on youtube there from other sites that have their own common sections that have embedded. So like a subway, for example, we have a video that I ve made.

And the comments from the subway IT will be often way more informative and a little more resumed out than just like the first twenty four hours of people. First here, I fun to read comments. People who I know have never seen one of the videos. yeah.

And you are way too many, too many if it's my video, like the keyboard or the outdoor tech, like further first month of pride, every single comment.

every .

comment. Yeah yes to the point. Sometimes with pod releasing were on friday night.

We're watching T V, and clare won't hear me talk for a few minutes or like twenty minutes and be like put the on your phone that you shouldn't reading this friday night like this. relax. So I read too many, maybe not for my own sake.

Sometimes I think so. If you have anything you really want Andrew to know, he's .

just told .

nice comments. No, me ones.

But yeah, there's means some good forms actually were sometimes really just like lurking around to see what's out there. But sometimes I you know I actually think but another product undersea for some some other other sense, if if you feel that someone is actually both providing feedback on like this could have been you know done differently. I mean, A A lot of people is is missing out on their way to sample without holding your thing now because sometimes you move a way to piano and people are told me that .

by putting like a weight on the key or camera battery.

We know that um but but it's good to join that discussion on the forum sometimes. So I might just reply and say like we know we're going to do IT and we have I mean up to this stage, it's years production and stability to like you have to hire. You know it's always some pitches with like power and stuff that we had to iron out.

So we build a lot of what we could like automated, automated test monkeys. Uh, so we have eps in our server rack, uh, so one might just sample you know all and off twenty four seven. And we have like a thing that comes the power in the middle.

The other one is just doing patterns like really long ones. After that would take hours to do manually, I think, to took thirty minutes like randomised, keep strokes and you know, try to to make IT break. I would love, no, we and then eventually we get reports if I oh, and then you but when when you can run for a couple of, you know hours or days straight IT you, you kind of get more and more confident. That is actually robust and stable.

Of course, there is always the user out there that manage to things anyway um but then we usually contact them directly and trying like get the unit back or get the rebo how do you do IT? Uh, so I think that's the first step for our new products and and now where the position where we can start looking at what is like the second big release I made, of course, we have millions of ideas what we can do, but of course, it's a limited we don't want to have too much. You shift combs to to enter this new feature. You have to be doable .

on the shift p seven and then .

seven brand, he has a lot of stuff he he had, uh, comment in, you know, if you, if you do everything kind of like the the user base, ask you to IT IT becomes like the homer simpson ones car. There is like an an epic where homer design a car and and I think is fine and it's same for us in ternate. It's not like users.

You are usually right. But it's it's more that at some point, you just have to look at what when one of this became become too complicated to use because you just keep adding and adding that is Better to do another machine that solves that problem. Like but long answer to your question.

But yes, we do support of our products uh as much as we can um uh for the forty eight o two, we're just about to launch uh new version of the of the sap tune is right now. You can put the samples on and off 哼 but also add in the future to back up your projects and restore and also restore the factory content。 Because some people, accidentally, we raised every fact example.

So now we have a little it's not out yet, but in a couple of weeks or days, more day days than weeks and extended supply perform live. And then you know next night, you know you have to restore IT. You you can mess with IT without worry.

interesting. okay. So you guys are definitely listening to feedback because that's been like a couple of the things that i've been seeing everywhere. People asking for now.

I think we do. It's just that we decided not to have our own forum because we want to have the kind of direct we people can email us h directly. Uh, that's away in.

okay. So i'll put your email on the screen right here.

yeah. Uh uh, no reply at uh, no but we but we let me see what people online. I mean, we have some favorite due to the birth that that's been doing the early reviews and they have done follow reviews recently.

And yes, yes, looking at those and we you know round eternally, we kind of have a pretty good view. Know what lisa happen with that specific product. But it's fun. It's it's just that the same time we have to jugged, you know you have to you know what's next to be serious, but we have to do that too.

Yeah, sounds like a lot of trying to like keep one foot here, but always looking ahead one foot and out the door ready for the next thing.

And of course, we talk with with the dog makers like you know on, you know around down to like audio editor software, that to make sure that whatever find formats we we have, we want of course, their software to support. Because this is on t seven recorded that we do.

We make you so multitude wait files, which is quite to rare because usually to like multiple files and appropriate file to tell you how your contract structure looks like and everyone has one another another. But we we kind of usually go to the standards and see is like all one thousand nine and eighty four. Some guy may speak from on to show away, but why not use that? And then and then you have to convince, you know the other software companies to to do you to import that somebody to support IT.

Some don't. I think that's Better to can keep and understand that know eventually people might do know there's some iphone apps and stuff for product. so. Would back up to it's not really a secret.

We don't have documentation, but you can figure out how how we work yeah 没 上网 会 变得 we actually import sustained loops from way files and root no information from from you know standard way Price more than IT today。 But there's no feature on the E P. Itself to make you so prepared. So yeah, one day we might have like a loop mode, 3 mode.

push IT out. People are waiting for you. So I was IT.

Thanks for David ericson for taking the time to speak with me. Uh, look out under studio channel for video coming soon. The E P.

One thirty three. That's what this whole thing was about. But yeah, I was a refreshing to talk to someone that was actually a product guy and not like A P.

R person that we talk to people all the time. Sometimes they're like the P R world and a certain type of answer to a question then there in the product world.

And I like that yeah when it's like the actual person that was designing the thing, they're like way more passionate IT. And you can tell no friends, P R, people PPR people are lovely.

Product are great. Until the next one though, will will get back to our regularly scheduled programing. But let us know if you want to see more stuff like this in the future. As you know, we the next one, please.

this episode way forms produce a and l proven. We are partner with box media s interview.

Hey, it's lee from decoder with neither to we spent a lot of time talking about some of the most important people in taking business about what they're putting resources to and why do they think it's so critical for the future. That's why we're doing this special series, diving into some of the most unique ways companies are spending money today.

For instance, what does that mean to start buying and using A I at work? How much is that costing companies? What products are they buy? And most importantly, what are they doing with IT and of course, podcasts? Yes, the thing you are listening to right now, well, it's increasingly being produced directly by companies like venture capital firms, investment funds and a new crop of creators who one day want to be investors themselves.

And what is actually going on with this acquisition this year, especially in the A I space, why are so many big players in texting not to acquire and instead license take can hire way cofounder? The answer, IT turns out, is a lot more complicated than that seems. You'll hear all that and more this month.

I'm decoder with the litel presented by strike. You can listen to decoder. Whatever you get your .

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Apple intelligence coming fall twenty, twenty four, with theory and device language set to U. S. english. Some features and languages will be coming over the next year. Zero dollar offer may not be available on future iphones up anytime feature maybe discontinued at any time, subject to change. Additional fees, terms and restrictions apply C A T dot com sash iphone for details.