Ep. 474 - The Pickle Juice Company Executive Vice President, Filip Keuppens
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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Filip Keuppens, Executive Vice President of The Pickle Juice Company.

During the conversation, Sivana and Filip dive deep into the complexities of leadership and the balancing act of managing day-to-day operations while simultaneously planning for the long-term success of an organization. You'll discover the importance of building genuine relationships with team members, focusing on transparency and trust. These principles are essential when navigating the challenges of team dynamics, particularly in times of growth and change.

Hear about the challenges of working within a rapidly changing business landscape. Filip shares his personal experiences of moving from tactical execution to high-level strategy, discussing the need to adapt and lead from the front in a constantly evolving environment. There's a strong emphasis on maintaining a hands-on approach, even at the highest levels, to stay grounded and connected with the team’s day-to-day challenges.

Whether it’s coaching a sports team or learning a new skill, you'll learn how personal endeavors can complement professional goals and contribute to personal growth.

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Enjoy!

In This Episode You'll Learn:

• The challenge of educating consumers that The Pickle Juice Company's product is not made from actual pickles, especially in the US market.
• Filip's evolution from building the sales and marketing infrastructure to becoming the third partner and eventually the Executive Vice President.
• The importance of hiring for culture rather than experience, and promoting from within whenever possible.
• The challenges of balancing working 'in' the business and working 'on' the business, and the need to stay focused on long-term sustainability. 
• Why you should treat the next title or job as the starting line, not the finish line.
• And much more...

Resources:

Connect with Filip: Website) | LinkedIn)

Connect with Cameron: Website) | LinkedIn)

Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO")

Get Cameron’s online course – Invest In Your Leaders)