How to Run a Viral Giveaway to Supercharge Your Growth Like WPBeginner
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Discover how WPBeginner's annual birthday giveaway generates massive growth. Learn the strategies, tools, and insights to run your own contest and achieve your marketing goals.

Show Notes

Introduction

• Discuss the tradition of WPBeginner's birthday giveaway (over a decade!)
• Highlight the goals: thanking the community and growing social/email engagement

Why Run a Giveaway?

• Opportunity to give back to your audience and foster loyalty
• Chance to reach a wider audience and attract new leads

Lessons Learned from WPBeginner Giveaways

• Lesson 1: The Perfect Prize

• Must align with your business and target audience

• WPBeginner example: WordPress plugins/themes

• Consider multiple winners to boost participation

• Lesson 2: The Right Tool

• RafflePress – flexible, user-friendly WordPress giveaway plugin

• Importance of features like viral sharing, email integration

• Lesson 3: Set a Clear Goal

• Decide your focus: email list growth, social following, etc.

• Benefits of email marketing (direct audience access, ROI)

• Lesson 4: Viral Sharing for Exponential Growth

• RafflePress "actions" to incentivize sharing

• Customize actions and points to promote your desired goals

• Lesson 5: Promote, Promote, Promote!

• Dedicated blog post detailing the giveaway

• Social media announcements (Facebook, Twitter, etc.)

• RafflePress rules/terms for clarity and compliance

• Lesson 6: Choosing Winners and Follow-Up

• RafflePress simplifies winner selection

• Contacting winners and announcing the results

• Importing winner data to your email marketing service

Key Takeaways

• Giveaways are a powerful way to supercharge your marketing growth
• Plan carefully and use the right tools to ensure success
• Creativity and a focus on giving back will attract participants

Resources

• RafflePress: https://rafflepress.com/)
• Email Marketing ROI reference: https://www.wpbeginner.com/opinion/tips-to-run-successful-giveaway/)

Call to Action

• Have you tried giveaway contests to support your business growth? What lessons have you learned? Let us know!

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