"Brilliant Earth brings ethically sourced jewelry to Santa Monica Place Santa Monicans in the market for jewelry now have a new option at Santa Monica Place, where ethics and transparency-focused
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		"Brilliant Earth brings ethically sourced jewelry to Santa Monica Place

Santa Monicans in the market for jewelry now have a new option at Santa Monica Place, where ethics and transparency-focused jewelry company Brilliant Earth opened a new showroom last week.

Brilliant Earth, which has a nationwid" "--START AD- #TheMummichogblogOfMalta Amazon Top and Flash Deals(Affiliate Link - You will support our translations if you purchase through the following link) - https://amzn.to/3CqsdJH Compare all the top travel sites in just one search to find the best hotel deals at HotelsCombined - awarded world's best hotel price comparison site. (Affiliate Link - You will support our translations if you purchase through the following link) - https://www.hotelscombined.com/?a_aid=20558 “So whatever you wish that others would do to you, do also to them, for this is the Law and the Prophets."" #Jesus #Catholic. END AD---" "e and online presence, was created in 2005 after founder Beth Gerstein was unsatisfied with the available selection when looking for her own ring.

“She was seeking an engagement ring that really spoke to her personal values and asking a lot of questions about transparency and sourcing practices,” president of merchandising and retail expansion Kathryn Money. “And [she] really felt that there was an opportunity for a more mission focused brand really driven by ethical sourcing.”

All of the diamonds sold by Brilliant Earth are what the company calls “beyond conflict free,” meaning that not only are they sourced in a way that ensures they do not finance wars or human rights abuses, but Money said they also work with their suppliers to minimize environmental degradation and foster safe labor practices.

“We’re a mission driven organization,” Money said. “To be focused on ethical sourcing and utilizing business for positive social change – our mission is to cultivate a more ethical, transparent and sustainable jewelry industry.”

According to a Brilliant Earth spokesperson, whenever the company opens a new showroom they make a donation to a local organization. In Santa Monica, employees chose the social service organization The People Concern.

Money said that they chose Santa Monica as the location for the newest showroom based on customer data and analytics from their online platform.

“We knew that Santa Monica was a place where we have a strong existing and growing customer base…” Money said. “In addition to the data, we look at a lot of qualitative factors that make a market and a neighborhood really compelling for us. So we’ll look at things like co-tenancy of other like minded brands… we of course, look at the physical environment in the neighborhood and make sure that we feel like it’s in alignment with our premium yet approachable brand.”

Money said the Santa Monica showroom was designed to be a comfortable and inviting place.

“Shopping for jewelry can be an intimidating experience, particularly when you’re shopping for an engagement ring,” she said. “It’s an emotionally weighty purchase, a very expensive and considered purchase. So, when we were designing our showrooms, we really wanted to create a space that feels welcoming, approachable, and relaxing while still delivering that elevated and premium experience.”

The opening is a hopeful sign for the mall after a roller coaster couple of years with some stores closing, others changing concept and recently a handful of new openings.

Since 2021, Santa Monica Place has lost the Disney Store, Bloomingdale’s and its movie theater. Sonoma Wine Garden became LouLou’s and Supermodel Tyra Banks opened her ModelLand concept.

Officials hope more retail options of any kind will encourage residents to shop local and recent tax data suggests the city is seeing a rebound in its sales tax figures this year with signs consumers are looking for local experiences.

The city reported a 27 percent increase overall in sales tax between Q1 of 2021 and Q1 of 2022. Those gain