241. The Recruiting Challenge: How to Attract Top Talent with Danielle Cherewyk
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In this coaching session, Adrienne Dorison and Emily Doyle dive deep with Danielle Cherewyk, a former client and successful salon owner, to tackle a major challenge — recruiting high-quality students for her newly purchased hair school. If you’ve ever struggled to create a consistent talent pipeline, this one’s for you! Here’s what we cover: ✅ How purchasing a school created new opportunities (and new challenges) ✅ Strategies for recruiting top-tier students and building a long-term talent pipeline ✅ The power of partnerships with local businesses and high schools ✅ Creating effective "Try It" days to introduce potential students to the industry ✅ How social media and referral programs can boost recruitment Adrienne and Emily break down: 👉 How to shift recruitment strategy to target quality over quantity 👉 The balance between organic and referral-based recruiting 👉 Why building partnerships with local businesses strengthens long-term success 👉 How to use social media to educate and engage prospective students 👉 Creating scalable and effective recruiting events You can also check out Danielle’s episode from 2022 here)! If you’re ready to unlock the next level of growth in your business, this episode is packed with actionable takeaways you can start using today. Hit play and let’s get into it! 🔥   🏆 Top 5 Takeaways:

1. Build a Quality Pipeline – Recruiting the right talent takes more than just getting applicants — focus on high-quality leads who are committed to the industry.
2. Partner with Local Businesses – Creating strong relationships with other salons helps build trust and increase referrals.
3. Introduce "Try It" Days – Letting potential students experience the work firsthand creates interest and increases enrollment.
4. Referrals Matter – Offering small incentives for alumni and local salons to refer students can drive high-quality leads.
5. Strategic Social Media – Educating and engaging on platforms like Instagram and TikTok helps target the right demographic effectively. 🕰️ Chapters 01:00 – Danielle’s Background – From salon owner to hair school owner 03:32 – How Purchasing the School Created New Challenges 05:16 – Current Recruiting Strategies and Why They’re Not Working 10:11 – Shifting Focus to High-Quality Recruitment 13:42 – Creating "Try It" Days and Summer Camps 18:34 – The Role of Social Media in Recruiting 22:56 – Partnering with Local Salons 29:25 – Setting Growth Goals and Long-Term Vision 33:17 – Next Steps for Building a Strong Recruiting Pipeline

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