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cover of episode How HVAC Techs Use ChatGPT and Claude to Shift into Sales Without Slick Talk – Tony & Ben Part 2

How HVAC Techs Use ChatGPT and Claude to Shift into Sales Without Slick Talk – Tony & Ben Part 2

2025/5/29
logo of podcast HVAC Know It All Podcast

HVAC Know It All Podcast

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G
Gary McCready
T
Tony Mormino
Topics
Tony Mormino: 我早年职业生涯中,从导师那里学到最重要的一点是,在项目出现问题时如何处理。我记得有一次,为一个大承包商解决一个非常棘手的问题,我连续几个星期都为此焦虑不安。但最终,我意识到,真正重要的是在困难时期展现出的行动。当事情进展顺利时,任何人都可以出现,但只有那些在问题出现时仍然坚持不懈地努力解决问题的人,才能真正与众不同。这种坚持和关心客户最终结果的态度,远比仅仅在签完合同后就忘记他们要重要得多。我始终认为,即使没有解决方案,也要及时与客户沟通坏消息,保持谦逊的态度,这对于建立长期的信任关系至关重要。

Deep Dive

Chapters
Tony emphasizes the importance of building trust in HVAC sales by showing up and demonstrating care, especially during challenging situations. He shares a pivotal lesson from a mentor about how handling problems effectively differentiates successful salespeople from others. The ability to communicate effectively, even when delivering bad news, is highlighted as crucial for maintaining strong client relationships.
  • Showing up during difficult situations builds trust.
  • Demonstrating care for clients, even after the sale, is essential.
  • Immediate communication, even when delivering bad news, is crucial.

Shownotes Transcript

In this episode of the HVAC Know It All Podcast, host Ben Reed) continues his chat with Tony Mormino), is VP of Technical Media at AIR Control Concepts) and a host on HVAC TV. In Part 02, Tony shares key lessons from his career, like the value of showing up when things go wrong, how hands-on experience can boost trust, and why honesty builds strong client ties. He also talks about ways technicians can shift into sales roles and what to expect day-to-day. Tony opens up about using AI tools like ChatGPT for content and gives advice for anyone thinking about changing careers or growing in the HVAC field. Tony Mormino shares how showing up during tough times helps build trust in HVAC sales. He talks about learning from mistakes, caring for clients even after the sale, and how techs can move into sales roles. Tony also explains how using AI tools like ChatGPT helps with content and how real-world experience matters more than being a slick salesperson. Throughout this episode, Tony shares how caring deeply, staying honest, and solving problems help him stand out in HVAC sales. He talks about learning by doing, using tools on job sites, and building strong client ties. Tony also shows how AI tools and creating content online help him grow and stay connected in the HVAC world. Expect to Learn:

How Tony builds trust by showing up when problems hit.

Why hands-on work helps in HVAC sales.

How honesty keeps clients coming back.

How AI tools support his content and workflow.

Why techs should talk to others before changing roles.

Episode Highlights: [00:00] - Intro to guest Tony Mormino in Part 02 [01:02] - How problems build trust in sales [02:58] - Lessons from tough HVAC projects [03:48] - Office vs. site work in sales roles [05:25] - Techs moving into HVAC sales jobs [07:21] - What owner sales roles really look like [09:40] - Inside a day in HVAC sales engineering [12:05] - Using AI tools like ChatGPT and Synthesia [13:23] - Tony’s career path and what he’d change [15:23] - Advice for techs thinking about switching roles 1320 [17:04] - Final thoughts and Tony’s HVAC community work This Episode is Kindly Sponsored by: Master: https://www.master.ca/) Cintas: https://www.cintas.com/) Supply House: https://www.supplyhouse.com/) Cool Air Products: https://www.coolairproducts.net/) Follow the Guest Tony on: Tony Mormino: https://www.linkedin.com/in/tony-mormino/) Air Control Concepts: https://www.linkedin.com/company/aircontrolconcepts/)
Follow the Hosts: LinkedIn: https://www.linkedin.com/in/ben-reed-/) LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/) Website: https://www.hvacknowitall.com) Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/) Instagram: https://www.instagram.com/hvacknowitall1/)