Learn how to build a credible website for your small business

In this week's episode, my guest Derek and I discuss how to build your own credible website. As a small business owner, you may not have the money to pay someone to build a website for you. The good news, is that you can build a credible website on your own.

Key Takeaways:

• Start by reverse engineering a path to "yes" for your customers to purchase
• Make sure you have clear call to action buttons
• Use free tools like SEM Rush) or Uber Suggest) to help you identify keywords
• Understand the story you want to tell by using the Story Brand) framework
• Keep your design simple

Derek Jensen has a passion for building systems and processes for people that scale and create the capacity to do what they do best every day. His experience has included working with large brands down to small startups in industries ranging from Powersports, management consulting, finance, legal, hospitality, software as a service, and manufacturing. Understanding each situation, the individual and company needs, allows Derek to assess and provide solutions that best support product sales and improve efficiencies and performance.

Derek’s experience building and launching products have helped the companies he works with to add new revenue, develop a more extensive more engaged customer base, increase internal and external communication, and create increased capacity. His work has directly resulted in leaders reaching their next level goals.

Derek and his wife, Grace enjoy spending time with their four children, Cora, Asher, Micah and Declan, and their dog. In their spare time, they support their children in their passion for becoming playground connoisseurs. As a family, they also enjoy traveling together.

Purchase Derek's course) for expert guidance to build your own website.

Music: Tuesday by Sascha Ende, Music.io