Learn how to tell if your marketing is successful.

I get asked two questions frequently:

• What's the best free way to market my business?
• How do I know if my marketing is successful?

Marketing should support, not distract from your business goals. There are three simple steps to measuring the effectiveness of your marketing:

• Create a sub-goal for each strategy that's tied to your business goal for the year.
• Track each strategy but understanding costs and utilizing pixels/unique identifiers
• Set a time period for your strategies. 

If your marketing isn't generating positive ROI, it's not for you.

Music: Tuesday by Sascha Ende, Music.io