How do you know what kind of logo is right for your business? Is it just a gut feeling? Whatever you think is pretty? What’s trendy right now? Choosing a logo is a big decision and one that you’ll have to look at, literally, for a long time to come.

There are five key principles every business owner should know when selecting their logo.

• How you will use your logo - where will you be putting your logo? How many colors should be in a logo? How will it need to scale. These are all important questions and ones that should be answered before you move on.
• What is the style of your logo and what do you need to communicate with it? Will your ideal customer be able to identify you from your logo?
• What is your brand personality? When creating a cohesive brand aesthetic for your business, making sure your logo accurately reflects your brand personality is key.
• Font selection - What kind of fonts can you use in a logo? Do they match your brand personality?
• Color selection - what kinds of colors do you need to create a logo?

What things will you need from your logo designer?

• An EPS file
• A PNG file
• A JPEG file
• A wide logo
• A stacked logo
• A small logo
• Black and white variation
• Full color variation

If you're looking for inspiration, check out my logo boards on Pinterest @authenticbranding. Download my logo resource guide at: getauthenticbranding.com/resources.

Music: Tuesday by Sascha Ende, Music.io