Shownotes Transcript
Arjun Sen is the CEO and President of ZenMango, a premium consulting company with a focus on marketing and branding. Before heading ZenMango, he was a Fortune 500 executive and the Vice President of Marketing and Operations for Papa John’s. At ZenMango, he has made incredible impacts on major restaurant, hospitality, retail, service, nonprofit, and sports brands worldwide. Arjun is also a highly rated international keynote speaker on brand and customer experience.
Arjun is the author of Customer Karma: Why Stop at a One-Night Stand, When You Can Have a Lifetime Relationship with Your Customers? and host of the podcast Secrets to Win Big®. His most recent book, Feeling Business, should be out later this year. He has been called “One of the most ‘marketing-intelligent’ minds in the business today” and “the ‘go-to guy’ who makes things happen in the business world.” In this episode… People tend to separate life into two categories: the personal and the professional. Then, they approach the two in very separate ways. But using different tactics for both isn’t the only solution — and it might not get the best results.
According to Arjun Sen of ZenMango, you can apply some of the same strategies for success to all areas of your life. For instance, he proposes that using KPIs in your personal life can bring you a higher level of self-satisfaction. He also suggests placing feelings at the center of your business strategy. Why? Because the best way to gain insight into your customer’s pain points is to experience them for yourself. Arjun says that if you want to understand what your customers need, it isn’t about having an intellectual discussion — it’s about understanding how they feel.
In this episode of the Measure Success Podcast, Carl J. Cox talks with Arjun Sen, CEO and President of ZenMango, about (emotional) strategy in business. Arjun discusses some of the successful tactics he’s deployed in the past, how he finds the right place to start when consulting with a new company, and why feelings should be a part of your business plan. Plus, Arjun shares his grandmother’s clever financial advice for saving money and describes the value of using KPIs in your personal life.