Looking beyond the Facebook marketing mania, scaling several thousands of dollars per week on Facebook in the special ad category is going to be tough.
Special ad audiences will no longer be available for use on Facebook, and this is a huge concern for many agents and mortgage brokers.
What does removing the special ad category mean for the real estate community? Where do we go from here?
In this episode, the roundtable talks about the impact of Facebook marketing in real estate, and how upcoming changes will affect the way we market.
Things You’ll Learn in This Episode
The base layer of Facebook that will never go away
Why educating your audience is key
The alternatives to Facebook marketing
Why the long sales cycle is an advantage for agents and mortgage brokers
Why short form video ads are the next big thing
