Charlie Kirk and Turning Point USA focused on turning Trump supporters into voters by targeting low-propensity voters, particularly in key battleground states like Arizona, Wisconsin, and Pennsylvania. They hired 1,500 full-time staff to engage these voters, emphasizing early voting and leveraging social media to reach those not consuming traditional news. Their strategy aimed to reshape the electorate to be more MAGA-aligned, rural, and working-class, rather than relying solely on swing voters.
Charlie Kirk views the 2024 election as a turning point because it proved that conservatives could build a robust get-out-the-vote machine similar to Obama's 2008 campaign. By successfully mobilizing low-propensity voters who supported Trump, they demonstrated that the right could change the electorate's composition and win high-turnout elections. This success challenges the traditional Republican orthodoxy of focusing solely on swing voters.
Elon Musk, alongside Charlie Kirk and others, helped build a voter turnout operation that was initially underestimated and criticized by the media. Their efforts focused on engaging Trump supporters through innovative strategies, including social media outreach and early voting campaigns. Musk's involvement was part of a broader effort to modernize and energize conservative voter mobilization.
'Identity Crisis' is a documentary that delves into the detransitioner movement, exposing the graphic and often brutal realities of gender-affirming surgeries, particularly among minors. It highlights cases of medical kidnapping and parental loss of custody due to transitioning decisions. The film aims to build public and political consensus to ban such practices nationwide, with the hope of influencing the incoming Trump administration to take legal action against gender-affirming care centers.
Charlie Kirk describes President Trump as a cultural and political force who merged politics and culture, making them almost indistinguishable. Trump's unapologetic, masculine leadership style contrasted sharply with what Kirk calls a 'hyper-toxically feminine culture.' This shift, according to Kirk, re-centered American politics around foundational Western morality, sovereignty, and common sense, challenging the radical left's agenda.
Charlie Kirk aims to align the Republican Party more closely with its conservative voter base, ensuring that elected officials from deep red states act in accordance with their constituents' values. He also advocates for long-term infrastructure investments, cultural transformation, and policies that reflect the party's commitment to winning elections and governing effectively. Kirk hopes to make the Democratic Party a minority party for a generation, similar to the Republican Party's position during FDR's era.
Charlie Kirk believes the trans issue was pivotal because it highlighted the radicalism of the Democratic agenda, particularly policies like taxpayer-funded transgender surgeries for illegal immigrants. The Trump campaign effectively used this issue to galvanize voters, running ads that exposed the extremism of the left. Kirk credits figures like Matt Walsh for holding the line on this issue, which he believes contributed significantly to Trump's victory.
Ben Shapiro sits down with Charlie Kirk for an exclusive, one-on-one conversation about Donald Trump’s pivotal election victory—why it’s a monumental win for America and what it means for the country’s future. They’ll also explore Charlie’s origin story, from founding Turning Point USA to becoming a key figure in the conservative movement. Plus, they’ll discuss Identity Crisis, the new documentary from The Daily Wire and Turning Point USA, inspired by the groundbreaking 2022 film What Is a Woman, streaming for FREE for 72 hours on X.
Thumbnail photo credit: Gage Skidmore