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cover of episode Behavioral Priming: Buy, Robot Human!

Behavioral Priming: Buy, Robot Human!

2025/4/10
logo of podcast Stuff You Should Know

Stuff You Should Know

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Behavioral priming is a psychological phenomenon where subtle cues influence our behavior without our awareness. It leverages implicit memory, influencing our responses faster than explicit memory. Cognitive psychology experiments show priming's effects, for example, through faster recognition of associated words after a priming word is shown.
  • Priming uses implicit memory, influencing responses faster than explicit memory.
  • Experiments show priming effects through faster recognition of associated words.
  • Priming reveals how we store memories and develop cognitive shortcuts.

Shownotes Transcript

In the late 90s, a large chunk of the field of social psychology started dedicating itself to figuring out ways to subtly persuade and influence people’s everyday decisions without their awareness. If you’re into freedom of choice, this was a close call.

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