The discussion revolves around whether the traditional "bulletin board" method of motivation in sports, where rivals use media comments to stoke their competitive fire, is still relevant in the age of instant communication and group texts. The case of Greg Cody's column about Connor McDavid and its impact on McDavid's father is examined as a key example.
The bulletin board is dead. It has been replaced by group texts.
Greg Cody's column about Connor McDavid reached McDavid's father, causing personal offense.
The impact of media commentary is still felt, but the method of delivery has changed.