cover of episode Defied Death, Made Billions

Defied Death, Made Billions

2025/4/23
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Scale It Lab

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Bobby Mesmer
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Charles Schwartz: 本期节目探讨了企业家精神和个人韧性,重点关注Bobby Mesmer的创业历程和他如何克服多次危及生命的健康危机。我们深入探讨了自主创业的优势、如何从失败中学习以及在健康问题后如何重建自我价值。 Bobby Mesmer: 我分享了自己的创业历程,从白手起家到建立北半球最大的预制钢结构安装公司。我经历了多次中风和心脏病,这些经历让我对人生有了新的理解,也让我更加重视个人健康和企业运营的平衡。我提出了“傻瓜税”的理念,即从错误中学习,并与他人分享经验教训。在健康问题后,我经历了自我怀疑和不安全感,但最终我找到了自己的目标,那就是继续努力,回馈社会。 Bobby Mesmer: 我认为自主创业比寻求风险投资更有利于培养更具韧性的企业家。自主创业过程中遇到的挑战能让你学习和成长,而风险投资则可能让你依赖外部资金,阻碍自身能力的提升。真正的企业家在逆境中会积极行动,而不是逃避问题。他们会从错误中学习,并不断挑战自我,证明自己的能力。 我分享了自己如何克服多次健康危机,以及这些经历如何改变了我的商业和生活方式。我强调了在健康问题后拥抱脆弱性,以及如何将个人健康与商业健康联系起来。我还谈到了如何建立积极的企业文化,以及如何招聘和管理员工。

Deep Dive

Chapters
Bobby Mesmer introduces his "dummy tax" philosophy: learning from mistakes and sharing those lessons to help others avoid similar errors. He illustrates this with a multi-million dollar business setback and subsequent health crises, emphasizing the importance of reflection and adapting to adversity.
  • Learning from mistakes is crucial for progress.
  • The "dummy tax" involves sharing lessons learned from failures.
  • Integrity is essential in business.

Shownotes Transcript

In this insightful episode, Charles explores the entrepreneurial journey and personal resilience with Bobby Mesmer, founder and CEO of RMG Erectors & Constructors, LLC, now valued at $4.5 billion.

Bobby reveals his path from bootstrapping his business to building one of the largest steel erection companies in the world, sharing how multiple life-threatening health crises transformed both his personal outlook and business approach.

The conversation shifts from business strategies to profound personal reflection as Bobby opens up about facing mortality through multiple strokes and a heart attack that left him partially disabled and questioning his worth as a leader, husband, and father.

Rather than focusing solely on business tactics, Charles and Bobby explore how vulnerability and self-belief become essential components of both personal recovery and business growth. Together, they challenge conventional entrepreneurial wisdom, emphasizing that true success comes from learning from failures and sharing those lessons with others—what Bobby calls paying the "dummy tax."

Key Takeaways: * Why bootstrapping creates more resilient business owners than seeking venture capital * How near-death experiences can reveal your true purpose in business and life * The operational excellence formula that transformed Bobby's company into an industry leader * How embracing personal vulnerability after health setbacks can become an unexpected source of strength

Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

KEY POINTS: 02:13 - The Dummy Tax Philosophy: Bobby explains his core business philosophy: "Dummy tax. I made the mistakes learned from me, right? Like, and you know, it started anybody in business, if you're not failing, you should be because that's the only way you're learning." 06:00 - The Scale of Success: Bobby reveals the impressive scale of his business achievements: "We develop that business into also manufacturing and engineering and design... We're the largest purchaser of fabricated steel in North America." 09:44 - The Problem with VC Funding: Bobby shares his strong view on bootstrapping vs. seeking investors: "When you take on capital, the problem with that is, is you're creating a crutch with the capital you're taking on because you're not going through the heartache of running a business and learning how to grow." 13:01 - The True Entrepreneur Test: Bobby explains how to identify real entrepreneurs: "It's very simple. What are you doing in the face of diversity? It starts there. When that adversity hits you, what are your actions? Either you're sticking your head in the sand or you're pulling yourself by your bootstraps." 35:53 - The Health Crisis Reality: Bobby opens up about his devastating health challenges: "When I had my stroke, I lost a whole left side of my body, like I couldn't move my face... that was the first time in my life, like, I felt real fear, you know, like, I was like, holy shit, like, this is, this is real." 37:46 - Wrestling with Unworthiness: Bobby reveals his deeper struggles after health setbacks: "You have a lot of, you know, self-awareness that comes about you through that... You start to question things and you go through so many emotions of, you know, am I really the strong? Should I really be doing this? I'm not worthy? I'm not good enough for my wife. I'm not good enough for my kids." 50:02 - Finding Purpose Through Pain: Bobby shares how he found meaning after his health crises: "I have more to do. I have more to do. I know that I've been gifted with a gift in a lot of ways. I've been gifted with a gift that I need to give back to people... if my survival through what I went through is that gift that I need to give back, that I need to give that back until it's done."