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Catching up with Andrea Dunlop
2025/3/25
You Probably Think This Story’s About You
A
Andrea Dunlop
一名专注于真实犯罪和社会问题的媒体人物和作者。
Andrea Dunlop: 我最初计划独立制作播客，只外包音频工程等我不擅长部分。但后来我意识到自己对播客行业的运作方式存在误解，低估了制作成本和盈利难度。因此，我选择全权委托制作公司进行播客制作，这非常昂贵，我自筹资金，并需要数年时间才能收回成本。我的播客第一季获得了不错的下载量，但对货币化方面一无所知。与网络签订的播客发行协议最终未能覆盖制作成本，这让我深刻认识到即使拥有表面上的控制权，实际控制权仍然掌握在网络手中。播客上榜“新秀推荐”后，下载量激增，这虽然不是唯一原因，但起到了关键作用。播客的成功让我意识到不必将播客卖给网络，可以自己创建网络。通过组建自己的团队，深入学习播客广告的后台运作，我实现了播客的盈利。精干高效的团队对于高质量播客制作至关重要。我的播客制作成本较高，因为涉及实地录音、多位配音等复杂环节。我的播客制作耗时较长，因为需要大量的研究工作。我制作播客的原因之一是传统媒体不愿报道此类案件，尤其是那些未经刑事定罪的案件。我从传统媒体（图书出版）转型到播客，看到了播客在报道敏感案件方面的优势。独立制作播客并期望收回成本是不现实的，但一些乐观的想法有助于创作。我用积蓄投资播客制作，力求高质量。Apple 将我的播客置于“新秀推荐”版块后，下载量大幅提升。我的播客迅速登上Apple Podcast排行榜第一名，这让我感到震惊，但也兴奋。我的播客取得成功，但评论褒贬不一。我最初的目标是在播客上线八周内达到百万播放量，但实际播放量远超预期。播客爆红初期，由于没有及时投放广告，错失了部分盈利机会。我将播客从限量剧集模式转变为周更模式，这带来了巨大的工作量变化。我最初没有料到播客会成为全职工作，也没有做好相应的财务准备。我收到了多个网络的合作邀约，但这些邀约的报酬只能覆盖制作成本，无法保证我的收入。我拒绝了网络的合作邀约，因为担心周更模式会影响播客质量。组建自己的制作团队并非易事，尤其对于跨行业进入播客领域的人来说。制作团队与主持人之间的默契对于播客的成功至关重要。我创建了自己的制作公司，并与True Story Media签约，这让我感到安心。我与合伙人共同创立True Story Media，旨在为播客创作者提供更公平、更可持续的合作环境。我希望True Story Media能够成为一个尊重创作者、促进合作共赢的播客网络。True Story Media 采用灵活的合约条款和利润分成模式，旨在为创作者提供支持和保障。许多播客网络的运作模式短视且缺乏商业头脑。播客制作是一项充满挑战且耗费精力的事情，创作者需要得到应有的尊重和支持。播客行业仍处于发展阶段，行业标准尚未完全确立。播客行业缺乏图书出版行业那样的成熟的行业标准和代理制度。Apple 和 Spotify 等平台的政策变化会对播客产生重大影响。听众可以通过多种方式支持他们喜爱的播客，例如收听广告、分享和评论等。独立播客的制作成本需要听众的支持来维持。播客上线初期，评论大多正面，但随着播客的走红，负面评论也随之增多。我对于播客评论持开放态度，但对于恶意攻击和不实信息，我会采取相应措施。一些评论对我的家人和处理过往事件的方式提出了不当批评。我通过网站和社交媒体与听众互动，并分享他们的故事。我并不介意负面评价，但无法容忍基于假设的不实信息。生活中的许多故事都值得被讲述，并不仅仅局限于最戏剧化或最悲惨的故事。我建立了一个非营利组织，以应对听众分享的个人信息并提供相应的支持。听众与播客主持人之间存在很强的寄生式联系，这既是荣誉也是责任。我会与听众进行视频通话，但不会越界提供专业的心理咨询或法律建议。分享艰难的故事既具有挑战性，也具有治愈意义。我计划将播客内容改编成回忆录，并继续创作新的播客剧集。我计划进行巡回演出，出版新书，并继续发展True Story Media。
Brittani Ard: 略
supporting_evidences
Andrea Dunlop: 'That was my original plan...'
Andrea Dunlop: 'So I would say that I had some delusions about how it worked...'
Andrea Dunlop: 'But like it. Yeah...'
Andrea Dunlop: 'The second season...'
Andrea Dunlop: 'But then it was like overnight...'
Andrea Dunlop: 'But yeah, so I mean...'
Andrea Dunlop: 'And so the business of podcasting can be quite opaque...'
Andrea Dunlop: 'like i really you know i was like pulling selects...'
Andrea Dunlop: 'Our shows are on the more expensive end...'
Andrea Dunlop: 'Yeah, there's a lot of elements...'
Andrea Dunlop: 'And it was like, oh, like literally no one else is going to do this...'
Andrea Dunlop: 'And I've seen like how...'
Andrea Dunlop: 'And you said like...'
Andrea Dunlop: 'And I'm not saying it's a good idea...'
Andrea Dunlop: 'But we're releasing every week...'
Andrea Dunlop: 'Once we were in that Apple carousel...'
Andrea Dunlop: 'For context, like...'
Andrea Dunlop: 'I was like, no, let's hit a million...'
Andrea Dunlop: 'But because everything happened so fast...'
Andrea Dunlop: 'That's not a...'
Andrea Dunlop: 'I wasn't planning on this becoming my full-time job...'
Andrea Dunlop: 'To like I had enough money to make season one work...'
Andrea Dunlop: 'And they wanted it to be a weekly series...'
Andrea Dunlop: 'But if you're coming in just completely...'
Andrea Dunlop: 'I mean, which I tell her all the time...'
Andrea Dunlop: 'And that is the other thing is finding other revenue sources...'
Andrea Dunlop: 'And there is a lot of...'
Andrea Dunlop: 'And I was like, well, this industry is nothing without the people creating the content...'
Andrea Dunlop: 'Come in when you want, leave when you want...'
Andrea Dunlop: 'That's just business math...'
Andrea Dunlop: 'And it's like, listen, it is a challenge no matter what...'
Andrea Dunlop: 'It is still figuring out what it is...'
Andrea Dunlop: 'And you can't do business in book publishing...'
Andrea Dunlop: 'And they now are transitioning into doing video...'
Andrea Dunlop: 'Well, yeah, like subscribing to a show...'
Andrea Dunlop: 'But independent shows, we don't have a company...'
Andrea Dunlop: 'Well, in the beginning it was super fun...'
Andrea Dunlop: 'And as creators, we don't get to respond...'
Andrea Dunlop: 'And just for anyone that was paying attention...'
Andrea Dunlop: 'And I had opened up on my website...'
Andrea Dunlop: 'Like, I don't mind if people don't like me...'
Andrea Dunlop: 'It's this idea that like...'
Andrea Dunlop: 'But I think for me, I realized in the very beginning...'
Andrea Dunlop: 'And that feels, you know...'
Andrea Dunlop: 'And so I'm processing myself...'
Andrea Dunlop: 'And so I love hearing the stories...'
Andrea Dunlop: 'And it is difficult material to spend with it...'
Andrea Dunlop: 'In season two, we cover all sorts of different topics...'
Andrea Dunlop: 'And then we are in that weekly format...'
Deep Dive
This chapter explores the initial steps Andrea and Brittani took in creating their podcasts, including their decisions regarding production companies and self-financing.
- Andrea initially planned a DIY approach but opted for a production company after evaluating costs and monetization strategies.
- She self-financed the first season, incurring significant expenses.
- The unsustainable nature of this model led to the creation of her own production company.
Shownotes Transcript