Gina's North Star is her focus on bringing advanced software, including AI, into the challenge of creating meaningful relationships between people on the same path. She is driven by the belief that relationships are the precursor to innovation, joy, belonging, creativity, and discovery. This purpose motivates her to develop software that unlocks new ways of building relationships and tackling challenges.
Gina highlights that asking for help is crucial because it allows individuals to surround themselves with people who support their dreams and ambitions. She stresses the importance of having a community that encourages thinking bigger and breaking down goals into actionable steps. Without this support, it becomes harder to achieve one's North Star.
Gina suggests that signs of needing a break include lacking patience, feeling bone-tired despite sleeping well, and experiencing frustration. She advises taking time off to recharge, emphasizing that pushing through exhaustion only leads to needing more recovery time later.
Gina recommends focusing on activities that bring energy and creativity, such as moving the body, traveling, meeting new people, and taking risks. She also advises delegating tasks that deplete energy to others, allowing more time for activities that inspire and motivate.
Gina predicts that many manual and hard tasks in community-building businesses will be automated within the next 12 to 24 months. This will reduce the grind and make it easier to create self-sustaining communities, allowing entrepreneurs to focus more on meaningful relationships and less on repetitive tasks.
Hey, I'm Gina Bianchini, host of People Magic: How to Build a $1 Million Community. And I am sharing one of my favorite episodes during this time of rest. Specifically, I wanted to revisit this episode, Take Time Off, for hopefully very obvious reasons.
I want this episode to resonate with you and hopefully it means that you are taking some time right now to recharge and get ready for the new year. So with that, happy holidays. Thank you so much for being a part of People Magic and I will see you on the other side.
Hey, Gina, I've been running my community and I love it, but I'm just tired. I feel like I haven't broken through to the next level. So my question for you is where do you get your energy and how could more of us find the same tools?
I'm so glad you asked. And I think what's really important is being able to love something and look for ways that it brings us energy as opposed to getting stuck in it's a grind, it's hard work. Not that hard work in and of itself is a bad thing, but
But I think one of the things that has really kept so many people from creating communities that are really important and that matter in the world is that there's this sense of it's hard. And in my experience, a lot of times because of that complexity trap, I have to do all of these things and I have to like be in all of these places. You know, it stops being fun.
It stops being fun. So here's what I have found when I hit those walls, when I hit those moments where I'm just sitting there and I'm like, oh my God, what am I doing with my life? Like, I think people are amazing, but today they are bugging me. Like people are either asking too much of me. They are asking too much of the community. They don't actually see and understand like what I'm,
put into this. And all of those things are normal and natural feelings. And the question just becomes how fast can you acknowledge them? And by the way, this isn't just about community. This is life as a business owner. This is life as an entrepreneur. Being able to figure out for yourself what are the things that you can do to bring energy to
to you, bring your creativity front and center. Those are the most important frameworks and tools for you to build for yourself. So here's a couple of things that I've done that really have helped me. So number one is a absolutely crystal clear future story. I know what my North Star is.
I know why I am doing what I am doing. And it's not for the reasons everybody else is doing what they are doing. So for example, for me, I am absolutely focused on how to bring software and especially advanced software and yes, AI into
to the challenge of creating amazing relationships between people who are on the same path. I know that that is my purpose. And I am very, very clear that to me and the team that I'm leading, bringing software that has not been built before, that does not exist today into the world so that we can
Notice what I just did there. So that we can unlock in entirely new ways of meeting new people, building relationships and taking on challenges and quests that we just simply can't do on our own. And the truth that I know and that motivates me is that
relationships are the precursor to innovation. Relationships are the precursor to joy, to belonging, to creativity, to art, to science, to exploration and discovery, and that we are nowhere near what will be possible very quickly in terms of creating those relationships. So that's number one, that North Star relationship
is the thing that even in the last few days, I had kind of just been working myself to the bone. And I was finding myself getting more easily frustrated. I was finding myself kind of feeling a little lost, a little stuck. I was definitely in the dip. And...
My first thing that I did was I went back to my North Star and went back to why do I do what I do? Do I do what I do so that I can have a really big social media audience? Do I do what I do so that I get lots of engagements on social media posts or that I have a massive email list? No. And what I realized is none of those things matter to me.
I'm grateful that you are listening to this podcast right now. I'm grateful for the opportunity to help, but it is not what drives me. What drives me is in bringing software into the world that unlocks relationships that just have not been possible before. So that's number one. Number two is, and I mess this one up a lot, which is ask for help. Ask for help.
Have your close-knit set of people, your community that you can be honest with about your hopes, your dreams, your ambitions. It's hard to talk about hopes and dreams and ambitions, especially if you are surrounded by people who are quote-unquote realists and who quote-unquote love you and just want to see the best for you and basically tell you that your dreams aren't possible.
Well, here's what I know to be true is that you get to decide what is possible and what is impossible. And other people may have their opinions about your hopes and dreams, your North Star, your purpose. But ultimately, you are the only person who gets to decide if it's possible or not possible. And something really powerful is making sure that you are surrounded by people who are going to help you dream bigger,
who are going to help you think bigger, who are going to help you then break it down step by step into what is possible when you are clear about your North Star. So asking for help, being surrounded by people who are helping you think bigger and be more ambitious, that is absolutely critical. If you're trying to do this by yourself and you're surrounded by people who love you, but they just don't believe in your hopes and dreams,
That is not a great combination. And it doesn't mean that you have to disown them or, you know, break up with them or not spend any time with them. But it's really important that you carve out some space and some time to find the people who believe, who believe in the same thing that you believe in. It's one of the reasons why I'm so passionate about community. The third thing is
After North Star, asking for help and having a community, kind of putting those two things together. The third thing is know when you need a break and take time off. This is another thing I'm not great at because I think so much of modern business culture is you got to grind it out.
Now, I will also suggest that part of the you've got to grind it out is because we live in a culture where social proof and status and hierarchy is achieved by having a large social media audience. And that requires you to have a large following, which requires you to post a lot.
So it is a grind and it's supposed to be a daily grind. Well, here's what I know to be true. If you are finding yourself lacking patience, if you are finding yourself having slept a full night and you're still tired and you're like, you're not sleepy tired, but you're like bone tired, take the break, take the break.
No one is going to miss you for three days. Your team is still going to be there or your collaborators are still going to be there. But taking that time and the longer you push off those two days or three days where you just need to fill the tank,
the more time you're going to need later. And so taking those breaks to fill your tank, sleeping, eating well, but also like moving your body and getting new stimuli, traveling, meeting new people, introducing yourself, taking a risk and doing something that you haven't done before. Again, I'm not a psychologist or anything like that, but
I think we can all agree that those are the things that make us feel better. It's not more caffeine. It's not
being frustrated and trying to mask that with whether it's TV shows or alcohol. It's taking care of yourself and putting yourself in situations where you are feeding your motivation, your creativity, and your inspiration. The community in and of itself set it up so that it's bringing you energy. So if there's something in your community or something in your business that is depleting you, find someone else to do it.
So that you can spend more and more and more of your time on the things that bring you energy. And then your energy and your creativity produces more energy and more creativity. And you will find that very quickly you aren't getting as burned out. You aren't...
finding yourself more frustrated with people and all the things that you love to do. And keeping your ability to continue to cross train your brain and your life is essential for all of us as business owners and all of us as entrepreneurs. I just had this happen to me, which is why I'm speaking so passionately about it. And those three things,
being clear about my future story and my purpose, asking for help and really bringing more people into the challenge that I'm navigating. And finally, a change of scenery, a change of perspective. Snap me out of it.
And it's how I've been able to be an entrepreneur for over a decade, over a decade now. And I want the same thing for you because what I know to be true is that your community matters, probably matters more than any other kind of business that you can possibly build. And I truly believe that. And it's the hill I will die on.
your community, whether you're monetizing it with paid memberships, whether you're monetizing it with courses, with subscriptions, or even events or product sales, but that community and those relationships that you are generating for your members with each other, that is the most important business that can exist today. And here's the other thing to know.
The places where building a community and translating it into a five or six, seven or even eight figure business, the things that are hard or manual today will be automated over the next 12 to 24 months. They will be automated over the next 12 to 24 months. So what that means is the grind is going to get lighter.
The lift of creating something that can run itself is never going to be heavier than it is today. And it's also why if you are running a business that is based on content, if you're running a business that requires you to write an email every week or to constantly be in people's faces, I want to invite you to also create a community because you
Far from being a grind, creating that people magic, creating those relationships between people mean that you are guaranteed to get more people back than anything you can write. Because as human beings, relationships are what feel natural, normal, valuable, and ultimately energizing.
No one's lives have ever been changed by content alone. And so as you think about your purpose, your North Star, as you think about asking for help and surrounding yourself with your community,
And finally, as you think about how are you constructing your life so that you can invest more and more time and energy into the things that matter to you, the things that motivate you, the things that bring you energy and less and less time in the things that are important.
unnatural or just feel like they're a ton of work and, you know, exhaust you so that you just have to sit and like watch TV at the end of the day or play video games or whatever it might be that you use to unwind. You are going to have so many options going forward because the things that exhaust any of us are going to be
fewer and fewer because software is going to do more and more of that work of creating amazing connections between people and giving you and your brand full credit for those things. We should title the episode of this podcast, Pep Talk, because I know that I needed one
Over the last few days, I got one from my community. And if I can pay it forward in this episode, I very much want to do that because this is the formula that has worked for me. And I know you'll find your formula for how do you get more energy? How do you maintain focus? And how do you create something that you can be truly proud of?
you'll find your formula too. And if there's anything I can do to help you do that, I'm in. I'm Gina Bianchini. Thanks for tuning in. This is People Magic.
Thank you for being a part of PeopleMagic. If you want more of a deep dive in any of these topics, but certainly having the framework of PeopleMagic Profit, head on over to the website. The link is in the show notes. Have your own burning question about creating PeopleMagic? Well, I want to answer it. So here's what you're going to do.
do. You're going to just drop your question in the review section wherever you're listening to this podcast and keep tuning in.