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cover of episode Be Thoughtful About Your Ask

Be Thoughtful About Your Ask

2025/2/6
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
AI Deep Dive AI Chapters Transcript
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Gina Bianchini: 我认为激励社群成员邀请新成员加入是一个难题。我一直在思考如何让最初的20名成员积极地邀请他人。我发现,关键在于要确保他们从社群中获得足够的价值,并且清晰地了解社群的目标和转型。如果成员觉得社群对自己有益,他们更愿意分享。此外,邀请的方式也很重要。不要只是简单地要求他们分享帖子,而是要让他们提名潜在的成员。这种方式更精准,也更能体现社群的独特性。我建议大家深入了解成员的需求,并思考如何创造一种特殊的体验,让他们感到被重视。同时,也要关注成员分享的内容,从中找到共同点,并将这些元素融入到邀请策略中。我坚信,通过关注价值、精准定位和创造特殊体验,可以有效地激励成员邀请新成员,从而实现社群的持续增长。

Deep Dive

Chapters
This chapter explores why asking community members to simply post about the community on their social media is ineffective. It highlights the low visibility of such posts and suggests a more effective alternative: nominating potential members. The importance of a clear ideal member profile and a smooth transition process is also emphasized.
  • Less than 5% of followers see social media posts.
  • Asking for nominations is more effective than asking for posts.
  • A clear ideal member profile and transition process are crucial.

Shownotes Transcript

When building a community it can be hard to motivate people to find new members. In today’s episode Gina invites you to go back over your work and make sure your ideal member is super clear along with your transition. Having a clear ideal member and transition not only makes finding new members easier, it also adds more value to your community because you have already done the work of getting really specific. When asking your network if they know people who might be interested, be really thoughtful about how you ask and know that by reaching out, it’s a really great way to get specific about your offer.