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cover of episode DON'T NICHE DOWN to Build a Community—Instead FIND SOMEONE IN TRANSITION

DON'T NICHE DOWN to Build a Community—Instead FIND SOMEONE IN TRANSITION

2024/7/9
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
AI Deep Dive AI Chapters Transcript
People
G
Gina Bianchini
Topics
Gina Bianchini: 建立百万美元的数字业务的关键在于找到理想会员，并帮助他们获得结果和转变。这比专注于细分市场更有效。找到理想会员的简单方法是先确定自己喜欢谁，谁给自己带来能量，以及自己乐于帮助的人。加入付费社群、购买在线课程或参与挑战的人通常都处于人生的过渡期，他们有强烈的改变现状的愿望，更容易接受新的事物，并愿意为获得明确的结果而付费。专注于处于过渡期的人群比专注于特定领域更有利于社群的建立和发展，因为他们更容易加入社群，并愿意为获得明确的结果而付费。处于过渡期的人更容易接受新的事物，并愿意为获得明确的结果而付费。与志同道合的人一起参与活动比独自学习更有益，加入社群能带来学习、乐趣、能量和灵感，并帮助实现目标。专注于处于过渡期的人群是建立社群的核心，并能吸引更多人加入。与其专注于经验丰富的高管，不如专注于刚起步的年轻专业人士，更容易建立成功的社群，因为经验丰富的高管可能没有时间加入社群，但刚起步的年轻专业人士更有动力加入并创造价值。专注于年轻专业人士的社群，也能吸引经验丰富的高管参与，并获得赞助。专注于目标明确、相互帮助的人群，能够创造出不可思议的价值。成功的付费会员社群都专注于处于特定过渡期的人群，例如“Slow AF Run Club”专注于跑步新手，“100 Days of Songwriting”专注于渴望创作和发表歌曲的词曲作者，“Shrub’s Triber”专注于环保意识强的园丁，“Play Work”专注于刚进入科技行业并热爱游戏的年轻人，“Sober Mom Squad”专注于刚戒酒的母亲。清晰地定义目标用户，并为他们创造一个支持性的环境至关重要。目标群体过于宽泛，反而会降低社群的吸引力。清晰地定义理想会员能够提高社群的价值和吸引力。Mighty Networks 可以帮助用户识别理想会员，并使用人工智能帮助用户头脑风暴，找到理想会员。明确理想会员的过渡期，可以提高会员参与度和社群发展。

Deep Dive

Chapters
Building a successful online community starts with identifying your ideal member. Focus on individuals in transition who are motivated to connect with others and achieve specific goals. This approach creates a vibrant and engaged community that attracts and retains members.
  • Focus on who you like and who energizes you.
  • Target individuals in transition for maximum engagement.
  • Transitioning individuals are more motivated to connect and invest in community.

Shownotes Transcript

Are you more of a visual learner? Head on over to our website) where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!

Who brings you energy? Who are you excited to be around? Who do you like? These are all important questions when building a $1M community. In this module, Gina breaks down how to narrow in on who your Ideal Member is by getting as specific as possible and focusing on human transitions that will keep people coming back time and time again for incredible results and transformation.