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cover of episode Generate a YEARS Worth of Community & Membership Programming—In 30 MINUTES

Generate a YEARS Worth of Community & Membership Programming—In 30 MINUTES

2024/7/30
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
AI Deep Dive AI Chapters Transcript
People
G
Gina Bianchini
Topics
Gina Bianchini: 本课程模块讲解如何通过每月主题来打造一个充满活力的会员社区。每月主题能够保持社区讨论的新鲜感和趣味性，让成员持续参与。理想的每月主题应该具有深度，能够引发成员分享故事和经验，促进成员之间的联系。主题应该足够大，让成员持续讨论一个月，同时方便新成员立即参与。每个主题都应该预示着进步，让成员看到自己正在走向成功的道路上。每月更换主题能够为成员带来新颖感，吸引他们持续参与。 我通过多个社区的例子来阐述每月主题的应用。MindBodyOne社区针对健康从业者和小企业主，主题涵盖目标设定、客户关系、业务拓展等，年末以反思和重置作为收尾。The Quilty Nook社区针对各种水平的缝纫爱好者，主题从书籍封面、歌曲、出版物等不同灵感来源获取。From Verbal to Visual社区针对速写爱好者，主题平衡通用主题和特定主题，并与技能练习相结合。Grown folks business社区针对准备推出自己烹饪节目的厨师，主题涵盖烹饪技巧、商业基础、营销技巧以及视频拍摄等。The morning meetup社区针对雄心勃勃的初次创业者，主题涵盖商业计划、市场调研、品牌建设、财务规划、销售策略、客户关系以及合规性等。The Rock Retirement Club社区针对近期退休人员，主题涵盖不确定性应对、遗产规划、商业计划、退休过渡等。 通过这些例子，我们可以看到，精心设计的每月主题能够为成员创造价值，提升参与度，最终带来积极的成果和口碑传播。建议将下个月的主题作为本月结束的小高潮来揭晓，以保持新颖性。

Deep Dive

Chapters
Monthly themes provide novelty and keep conversations fresh. They offer members new opportunities to share stories, experiences, and ideas, fostering connections and preventing stagnation. These themes should be broad enough for month-long discussions but accessible enough for new members to join anytime.
  • Monthly themes offer novelty and fresh conversation.
  • They provide opportunities for members to share and connect.
  • Themes should be broad yet accessible for new members.

Shownotes Transcript

Are you more of a visual learner? Head on over to our website) where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!

In lieu of producing a ton of content for members, People Magic is all about your members connecting with each other. Monthly themes are used to keep your community engaged and to keep people interested while previewing their own progress. Monthly themes provide novelty that give your members an opportunity to share their stories and connect with other people. That's people magic.