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cover of episode Learn as You Grow
People
G
Gina Bianchini
Topics
Gina Bianchini 认为，社区是未来几年理想的商业模式，因为社区成员会自然而然地指引你前进的方向。她强调社区的包容性，鼓励尝试和犯错。她建议不要让社区完全决定一切，而是要建立一个框架，让成员在框架内互动，并根据成员的反馈不断调整和迭代。她以 Mighty Networks 的发展为例，说明如何通过倾听成员的需求，不断改进产品和服务，最终获得意想不到的成功。她鼓励大家积极尝试，从社区成员的反馈中学习，并共同创造价值。她认为，这种与社区成员共同成长的模式，既有趣又充满活力，最终能找到最大的价值点，并与成员一起获得成功。 Gina Bianchini 通过自身经验和 Mighty Networks 的发展历程，详细阐述了如何利用社区成员的反馈来迭代发展业务。她强调了社区的包容性，允许尝试和犯错，并指出建立框架的重要性，这有助于成员之间建立联系和互动。她还分享了 Mighty Networks 如何根据成员需求，逐步开发和完善在线课程功能的案例，说明了持续迭代的重要性。最后，她鼓励大家积极尝试，并相信通过与社区成员共同努力，最终能够实现业务的成功。

Deep Dive

Key Insights

Why are communities forgiving and a good place to try new things?

Communities are forgiving because members are supportive and understanding, making it a safe space to experiment and learn from mistakes.

What is the role of the community host in guiding the direction of the community?

The host should create a framework for the community but allow it to evolve based on member feedback, ensuring the community stays dynamic and relevant.

How does the concept of workshopping apply to community management?

Workshopping involves continuously gathering feedback, testing new ideas, and iterating based on what works best, ensuring the community remains aligned with member needs.

Why is it important for community hosts not to let the community decide everything?

Members often feel uncomfortable when there's no clear direction, preferring a host who provides structure and guidance while still being open to feedback.

How can a community evolve into a successful business model?

By leveraging member feedback to create value through courses, memberships, events, and other monetizable offerings, a community can grow into a profitable business.

What is the significance of the 'workshopping loop' in community development?

The workshopping loop allows hosts to continuously refine and improve the community based on real-time feedback, ensuring it remains vibrant and member-focused.

How did Mighty Networks evolve its platform based on community feedback?

Initially, Mighty Networks integrated external course platforms but later built native courses into their network after members expressed a strong preference for it.

What advice does Gina give for deciding the next move in community development?

Focus on one next move at a time, using member feedback to guide decisions, rather than trying to plan everything in advance.

Why is it beneficial for a community to evolve based on member needs?

Evolving based on member needs ensures the community remains relevant, valuable, and engaging, which can lead to higher member retention and satisfaction.

What is the 'high class problem' Gina refers to in community management?

The 'high class problem' is the challenge of evolving a community when members start wanting more, which is a sign of success and growth.

Chapters
This chapter explores the idea of community as a business model, focusing on its adaptability and the ability to organically discover growth opportunities based on community needs and desires. The speaker emphasizes the power of observing what community members want and using that to guide business development.
  • Communities are forgiving environments for experimentation.
  • Community members reveal paths for future growth.
  • Community-driven development is a key aspect of People Magic.

Shownotes Transcript

Communities are really forgiving and they’re a great place to try something new and make mistakes. The whole concept of workshopping is for when you’re stuck and need help. In today’s episode Gina breaks down how your members can help you build the path forward for where they want to go next. You don’t want to be the host that lets their community decide everything, communities want someone to build the framework but growing and evolving together can be energizing and fun.