Over Deliver with a 30 Day Challenge
People Magic: How to Build a $1M Community
Deep Dive
Why should someone start with a 30-day challenge instead of an annual membership?
A 30-day challenge allows you to test your idea, practice hosting events, and charging without the long-term commitment of an annual membership. It helps you validate your concept and build confidence before scaling.
What are the benefits of a 30-day challenge for someone starting from scratch?
Starting from scratch with a 30-day challenge lets you practice without fear, as it has a defined end date. You can learn more from this short-term action than from endlessly delaying your idea.
What common fears do people have about launching a membership?
Common fears include attracting only a small number of members (e.g., 10 people) and being stuck with unenthusiastic participants for a year. There's also uncertainty about whether the audience will follow or if the business is the right focus.
How does a 30-day challenge help address these fears?
A 30-day challenge provides a low-risk way to test your audience's interest, practice hosting, and charging without long-term commitments. It validates your idea and helps you refine your approach before considering an annual membership.
What are the key components of a successful 30-day challenge?
A successful 30-day challenge includes a clear transition goal, daily activities, and a compelling offer. It should focus on a specific result, like planning for the best year ever, and charge a price that ensures respect and engagement.
How does pricing play a role in a 30-day challenge?
Pricing should reflect the results, replacement value, and respect for the challenge. Charging a fair price ensures participants pay attention and value the experience, with examples like $150 or $99 for a 30-day challenge.
What can you do after a successful 30-day challenge?
After a successful challenge, you can announce a surprise session on day 31, unveiling a membership or ongoing opportunity. This builds on the validated interest and relationships formed during the challenge.
Why is a 30-day challenge better than a mini-course for validation?
A challenge fosters community and shared experiences, unlike a mini-course focused on individual content. It’s easier to validate an annual membership through a challenge, as it brings people together for a common goal.
How can action build confidence in launching a community?
Taking action, such as running a 30-day challenge, builds confidence through real-world feedback and experience. Even negative responses provide valuable insights, helping you move forward with greater certainty.
- Fear of launching a community with low membership is common.
- Starting with a 30-day challenge is a lower-risk alternative.
- A 30-day challenge allows for practice and validation before a larger commitment.
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